Don’t Wait Until 2022 to Catch Up with This Year’s Trends

Consumer behavior has changed due to the acceleration of digital trends that were in motion before the pandemic hit. What’s more, B2C trends have carried over into B2B interactions. Every business is made up of humans, so it’s time to start treating them as you would a consumer. Simply said, digital experiences are two to three times more important to customers now than traditional sales interactions. Delivering on these digital experiences requires delivering on the three major values of buyers: speed, transparency, and expertise. So, what are your next steps?

• Streamline the Experience: Improve the self-service options you already have. Ensuring buyers can readily find information, compare options, make purchases, and receive service as needed, without forcing direct engagement. Our customizable product catalog is designed to help drive traffic, improve user experience, and be tailored to your specific business and process needs. Check out the video here.
• Issues Erode Trust: Addressing on-site technical issues in real time has never been more important, as consumers are becoming highly skeptical about these types of issues and when encountered, trust begins to break down, which can lead to lost opportunities. Not every organization has these resources in house, so finding a long-term development partner can be key to keep your site performant for your customers. Learn more about Project Management Lifecycles here.
• Simply Be Available: Keep the human touch for complex interactions. In 2022, it's important to be available for your customers, while giving them the time to work down the funnel. By offering various channels to engage as their questions arise, you provide a customer experience in line with buyers' expectations. Live chat solves everything. Chat with Jeremy in the bottom right corner to see how he’s made a 4x improvement through our live chat system.
• Think Like a Consumer: Create an experience on your website that is simply more accessible and accommodating than the competition. This can be accomplished many ways but understanding the core reason someone visits your website is to solve a need, so make that as simple as possible. We’ve added a re-ordering feature so your customers can quickly purchase their favorite or frequent items. Watch it here.
• Know your data: We live in a world where data has never been more accessible, so the importance of robust reporting tools, or integrations to systems like PowerBI and Zoho Analytics help organizations make data driven decisions. However, organizations require robust administrative options to ensure they collect the right data. Watch the demo of our CEF Admin Dashboard where you can manage all of these tools.

Since the beginning of 2021, Clarity Ventures has been researching and collecting data on the new tactics for how to best deliver customer experiences. As a custom development, eCommerce and integrations partner it’s our responsibility to best understand what our clients and their consumers need and want. Check out the first few parts to this series for more information: