IMPROVING EFFICIENCY & AUTOMATION THROUGH ECOMMERCE INTEGRATION
Business Integration Optimizes Your Workflows
What, exactly, does eCommerce business integration entail? The term is actually a catch-all phrase for the process of integrating your business's website or front-office property (mobile app, web app, eCommerce site, portal, marketing site, etc.) with any outside system or application that helps your business run at its best. These outside systems are often referred to as your back-office applications or line-of-business applications.
This can mean a complex website integration with powerful CRM and ERP systems like Microsoft Dynamics Great Plains, NetSuite Oracle, SAP, Salesforce, and more. Business integration can also entail a simple integration with popular social media platforms for better marketing and customer interaction, such as HubSpot, Infusionsoft, Constant Contact, or Act On.
The key is that business integration is designed to use the power of back-office processes and systems, and expose that to your front-office business to help your company achieve its goals and maximize ROI (return on investment).
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Through 2020, integration work will account for 50% of the time and cost of building a digital platform. Massimo Pezzini
VP Research at Gartner