IMPROVING EFFICIENCY & AUTOMATION THROUGH INTEGRATION
How Business Integration Can Help You
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What, exactly, does business integration entail? The term is actually a catch-all phrase for the process of
integrating your business's website or front-office property (mobile app, web app, eCommerce site, portal,
marketing site, etc.) with any outside or application that can help your business run at its best, often times
referred to as your back-office applications or line-of-business applications.
This can mean a complex integration with powerful CRM and ERP systems like Microsoft Dynamics Great Plains,
NetSuite Oracle, SAP, Salesforce and more, or a simple integration with popular social media platforms for
better marketing and customer interaction, such as Hubspot, Infusionsoft, Constant contact or Act On. The key is
that business integration is designed to use the power of back-office processes and systems, exposing that to
your front-office business to help your company achieve its own goals and targets, helping to maximize ROI.