How Business Integration Advances eCommerce

Business Integration Optimizes Your Workflows

What, exactly, does eCommerce business integration entail? The term is actually a catch-all phrase for the process of integrating your business's website or front-office property (mobile app, web app, eCommerce site, portal, marketing site, etc.) with any outside system or application that helps your business run at its best. These outside systems are often referred to as your back-office applications or line-of-business applications.

This can mean a complex website integration with powerful CRM and ERP systems like Microsoft Dynamics Great Plains, NetSuite Oracle, SAP, Salesforce, and more. Business integration can also entail a simple integration with popular social media platforms for better marketing and customer interaction, such as HubSpot, Infusionsoft, Constant Contact, or Act On.

The key is that business integration is designed to use the power of back-office processes and systems, and expose that to your front-office business to help your company achieve its goals and maximize ROI (return on investment).

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Through 2020, integration work will account for 50% of the time and cost of building a digital platform. Massimo Pezzini
VP Research at Gartner

Types of Integration

There are several types of integration for eCommerce businesses, and here we’ll discuss CRM and ERP integration as well as intranet and extranet integration, which are detailed below. These are some of the most popular and advanced integration types for eCommerce websites.

CRM and ERP Integration

If you're looking for an overall boost in efficiency across a wide range of departments and processes, then CRM and ERP integration is the most advanced and highest pay-off website integration you can perform for your eCommerce platform.

By using the highly advanced automating features in Microsoft CRM, Microsoft Great Plains, or Clarity’s CRM custom solution, you can streamline payroll, track leads, automate supply chain management, respond instantaneously to customer requests, perform HR duties, and much more. Many companies that have integrated CRM or ERP systems into their websites have been able to massively reduce their staff overhead, while still keeping systems and processes fast and efficient.

Intranet and Extranet Integration

Intranet and extranet website integration provide a secure document management system. You can rest assured that even the most sensitive information will only be viewed by the intended personnel.

For smaller businesses, it may be beneficial to have a simple marketing integration that will help you boost the online visibility of your business.

Contact Clarity if you're ready to get started.

Custom Integration Solutions

Oftentimes, integration firms will attempt to force your business into a “cookie cutter” integration that is supposed to work for the average business. However, this leave a lot to be desired, as key functionalities specific to your business will be left out.

That’s why a custom integration is needed for the best outcome. A custom integration will address every need your eCommerce business has, and provide the best solution to optimize your workflows and systems. The best type of eCommerce integration is one that adapts to your business processes; not one that your business has to adapt to for the system to work.

Resources for eCommerce Business Integration

• Microsoft Dynamics GP
• Microsoft Dynamics CRM
• Microsoft Dynamics AX
• Salesforce
• Sage 100, 300, 500, X3
• NetSuite

• SAP
• Syspro
• Oracle E-Business Suite
• Epicor
• Infor
• Enterprise Quickbooks

• Zoho CRM
• Epic EMR
• eClinicalWorks
• WooCommerce
• Intranets & Extranets
• Social Media Campaign Management