Get NetSuite ERP fully integrated with your eCommerce

Connect Your NetSuite ERP with Your eCommerce Seamlessly

Integrating your NetSuite ERP business software with your eCommerce platform leads to numerous benefits for your business. Organizational processes are streamlined through real-time reporting, improved employee management, and accelerated order to cash processes. Financial organization is improved through multi-currency management, revenue recognition, and financial reporting.

Clarity Connect™ specializes in securely pushing customer transactions such as orders and payments, quote requests, and account contact information updates from the public facing storefront into an SSL secured internal ERP system. Clarity eCommerce™ integrates with NetSuite to perform supply chain and inventory management, order and billing management, shipping and fulfillment, revenue recognition management, and financial planning

Improving Customer Loyalty and Satisfaction with NetSuite ERP Integration of eCommerce Activities

Most marketers--in both the B2B and B2C areas--invest heavily in software and features designed to improve customer satisfaction. However, many decision-makers discover that the most effective investment for cost-value returns is integrating ERP software to automate many internal and customer-facing applications. NetSuite ERP software delivers many marketing and management benefits that include: [1]

 

 

Fostering Better Performance

This turnkey software solution improves performance across multiple marketing channels, and the software can reduce operating costs while minimizing business risks.

 

 

Improving Customer Loyalty

The user experience has become critical in today’s online marketing, and NetSuite provides robust marketing and customer self-service tools.

 

 

 

 

Eliminating the Need for New Hardware

NetSuite, especially when fully integrated using Clarity Connect, works with existing software applications and hardware so that there’s no need to buy new servers, adopt new networks or work with VPNs.

 

 

Engineering Backup-Free Efficiency

Many businesses face ruin if their systems go down for more than 24 hours. NetSuite, as a SaaS-based offering, works without servers, so decision-makers never need to worry about catastrophic failures.

 

 

 

 

 

Provide Essential Security

NetSuite handles security issues, and depending on a company’s SOA configuration, all integrated applications and features enjoy the same rigorous security protections.

 

 

 

The bottom line is that NetSuite ERP software provides a range of business-friendly services, but these won't ever work at their maximum efficiency unless the platform's API layer provides robust integration of other applications such as CRM software, third-party connections, BI resources, social media connections, etc.

 

 

 

Benefits of a NetSuite eCommerce Integration

The benefits of ERP integration include increased efficiency across marketing channels. Internally, these accounting efficiencies include automated invoicing, managing inventory in real-time, collecting cash from customers and partners, managing multiple pricing tiers and approving custom orders, employee expenses, etc. Nucleus Research found that integrating applications speeds financial close times by 50 percent and increases sales productivity by 12.5 percent. [2] The benefits of integrating NetSuite ERP applications include:

  • Facilitating faster decision-making in real-time
  • Triggering automated stakeholder alerts
  • Keeping up with industry trends through BI interfaces
  • Managing expansions more effectively
  • Gathering data for user-driven innovations
  • Using Netsuite eCommerce integration to streamline business operations
  • Managing email and marketing campaigns
  • Using customer profiles to manage device displays, content and other features such as videos, images, etc.
  • Creating sales channel portals for expanded sales options
  • Enabling comprehensive self-service functions to improve customer satisfaction.

Why Self-Service NetSuite eCommerce Integration Options Drive Greater Customer Satisfaction

Siloed systems--independent software and certain proprietary applications--create a complex and unmanageable architectural infrastructure. These standalone systems just don’t work well with other software applications such as ERP and CRM systems. New offices, market expansions and emerging product lines further complicate the picture for integrating robust customer-facing self-service applications.

The prospect of using different vendors, designing in-house solutions for company stakeholders and increasing sales channels--such as marketplace platforms where companies sell their products--creates a complex mishmash of standalone systems that can’t connect with each other bidirectionally without full integration of all company software. Siloed systems offer some distinct challenges that include:

 

 

Compromised Internal Productivity

Disconnected processes compromise efficiency by requiring multiple entries of the same information, increasing human errors, wasting employee time and generating inefficiencies in order processing, getting contract approvals, securing approvals from buying committees and calculating sales commissions.

 

 

Customer Churn and Cart Abandonment

The rates for customer churn jump geometrically when customers can’t get fast answers to questions or learn information about products and their accounts instantly. 72% of shoppers will abandon when they get into the checkout process and are surprised by shipping costs or no free shipping option.

 

 

 

 

Real-time Management

In today’s B2B environment, companies often deal with hundreds of real-time decisions per hour, and these are based on getting data on the latest inventory figures, available discounts and pricing tiers. Given the challenge of integrating sales from multiple forums, online, POS and outside salespeople’s efforts, automated and instantaneous inventory updates is one of the prime benefits of full integration.

 

 

Sustainability and Cost

Upgrading independent applications regularly can prove expensive and time-consuming while increasing errors and the need for troubleshooting. Software applications that integrate easily into a given company’s API layer make it easy to update the company’s systems at minimal cost with integration platforms, like Clarity Connect, which allows you to add, update and remove endpoint integrations.

 

 

 

Statistics that Support the Self-Service Economy

Statistics strongly support strengthening self-service customer options by fully integrating NetSuite ERP into any company’s sales and marketing platform. Customers from around the world favor self-service solutions, and B2B operations must often accommodate customers from multiple global jurisdictions. Customers now expect answers to emails within 24 hours, and social media queries tend to be even more demanding because users expect answers within four hours. [3] About 48 percent of customers want personalized offers, and 33 percent prefer customized advertising. Almost half, or 48 percent, of customers want companies to track their behavior across marketing channels to save time, and 70 percent of buyers have already made a buying decision before contacting a company.

These are among the many facts that support the self-service economy in eCommerce applications. Engineering a seamless mobile experience ranks as one of the most critical marketing efforts. Surveys show that 84 percent of companies that claim to value the customer experience tend to concentrate on mobile-friendly features. Integrating NetSuite ERP enables perfect transitions from desktop to laptop to mobile phone displays. [4] Integration eliminates common problems such as the 90 percent of customers who complain about mobile displays and 75 percent who find search results inaccurate or unhelpful.

 

 

Knowing Customer Habits and Maximizing ERP Efficiency

Customer experience becomes increasingly critical in today’s online sales and marketing, and only companies that make the effort to stand out by fostering customer satisfaction will win customer loyalty. Integrating ERP and CRM software--as well as standalone and third-party applications--gives customers more choices and expanded self-service options while strengthening and automating most internal processes.

Finding an Ideal Partner for Integrating NetSuite ERP


It’s much simpler to manage your complex B2B applications and improve customer satisfaction when you find the right development partner for your integration project. The right developer can help to train your staff, enable international sales with multilanguage and multicurrency automation and ensure that your site displays properly on any device. Your customers need never worry about making tax, currency-conversion and shipping-cost calculations when your site is fully integrated. You can manage B2B, B2C and marketplace operations with the same efficiency and customer-friendly features.

 

 


 

References:

[1] Epiphanyinc.net: NetSuite Benefits | ERP & Business Management Software: www.epiphanyinc.net/netsuite/benefits

[2] Netsuite.com: Benefits of an Integrated Business Software System: www.netsuite.com/portal/resource/articles/software-system.shtml

[3] Fastcompany.com: Why The Future Of Customer Service Is Self-Service: www.fastcompany.com/3013177/why-the-future-of-customer-service-is-self-service

[4] Superoffice.com: 32 Customer Experience Statistics for 2017: www.superoffice.com/blog/customer-experience-statistics/