Fully Integrated solutions for Multi-store eCommerce Business Value of Selecting a Multi-store eCommerce Platform Today's evolution of marketing practices creates threats and opportunities, and the latest trend is to cultivate great customer experiences by providing a multi-store eCommerce marketplace where multiple vendors sell products and services, providing users with a one-stop competitive shopping experience. These platforms are usually united by a common theme--such as supplying products for specific B2B industries or particular customer profiles--but they don’t have to be. Amazon sells products across hundreds of industries and at both the wholesale and retail levels. The benefits of multi-store eCommerce falls into two primary categories: providing great user experiences for customers and generating additional income streams for which there is no need to store inventory, ship products and manage the administrative tasks of the manufacturing process. B2B eCommerce platforms can foster expanded relationships with their clients, earn commissions on marketplace products and services, and prevent clients from leaving their platforms just because they need to order products from another manufacturer or look for another competitive price. Multi-store eCommerce Marketplace Solution The Extraordinary Benefits of a Marketplace The multi-vendor eCommerce solution is rapidly becoming an indispensable tool for B2B marketing. Manufacturers, distributors and buying committees prefer to deal with trusted platforms where they can buy all or most of their products from convenient client portals regardless of the original manufacturer. Installing a multi-vendor marketplace platform offers these stakeholder-specific benefits: For the Clients Stores can be client-branded for high-profile customers Catalogs can be automatically filtered so staff can only order company-approved products Access rights/roles can be used for approvals of purchases over a certain dollar value Punch card, re-ordering, bulk ordering, quick orders, re-usable shopping lists make ordering quick and easy across vendors For Store Owners & Sellers Store owners can get a variety of out-of-the-box and custom features when the marketplace software is robust and integrated with other platform software such as CRM, ERP and custom modules Customized SEO capabilities so that store owners can select their preferred search keywords and meta descriptions Order processing based on each store’s shipping policies and preferred carriers Support for storing and retrieving credit card information securely while complying with government regulations (PCI DSS) Ability to get multiple real-time shipping rates for complex deliveries Full access to customer registration data, wish lists, ordering histories and order-management Custom shopping carts and proprietary checkout processes to differentiate each store B2B and/or B2C support Customized RMA modules for returns and exchanges Page templates for faster product-catalog organization, custom navigation and product configuration Custom BIOs or directory Listing and the ability to purchase ad space in the marketplace Marketplace platforms can offer their sellers store-within-store applications where only the client’s products appear. Sellers can upload custom catalog content, product images, set prices and operate their own “stores” under the marketplace umbrella. Branding, design, pricing and concept all reflect the seller Create Customer-branded, product-filtered stores For Franchises Master franchises can control how their franchisees order key products such as janitorial supplies, paper goods, products for resale and inventory for manufacturing operations and food services Savvy marketplace companies can offer their clients translation services, updated catalog pictures, compelling videos More robust marketplace platforms, like Clarity eCommerce, offer franchise tiered management, which can allow both central and de-centralized administration of franchises and franchise groups Franchises can set their own pricing, schedules, products and language translations, as well as payment and shipping methods For Distributors Distributors can set their own options for which products they want to carry, pricing tiers and branding strategies Bulk import and EDI integration provides automated inventory quantities and product price updates Distributors can, in effect, control their own mini websites within the marketplace platform Distribution portals allow operation managers to handle all orders, inventory functions, shipping schedules, order monitoring and customer service applications from a centralized interface For a Company Store Companies can define how different customer groups order by curating lists of approved products, customizing prices, providing targeted user experiences for different customer profiles Convenient dashboards for administrators to manage their marketplace Simple interfaces allow management to handle orders and route information for drop shipping automatically Robust report builder to allow administrators to create their own custom reports For Client's Administrative Staff Marketplace users can get bundled value additions from the right software when it’s integrated holistically. integration helps to reduce development costs, speed updates and create efficiencies of scale. These expanded capabilities include: Ability to manage orders and inventory from custom-engineered client portals Generating site-specific feeds for different eCommerce platforms Applying common or custom themes to different stores Facilitating better customer support for operations that need it Unlimited scalability to expand globally Streamlining maintenance costs and optimizing routine management operations Sharing products across different stores Ability to manage orders and inventory from custom-engineered client portals Generating site-specific feeds for different eCommerce platforms Applying common or custom themes to different stores Facilitating better customer support for operations that need it Unlimited scalability to expand globally Streamlining maintenance costs and optimizing routine management operations Sharing products across different stores Centralized Administration & Control Why Building a Multi-store Solution Makes Sound Financial Sense The right Marketplace software, like Clarity eCommerce, can enable B2B platforms to provide specialized services to clients, distributors, sellers and franchise owners. For clients, distributors and other business associates, the centralized-control benefits of multi-store eCommerce include branding products according to company criteria, tracking information from multiple marketing streams from custom client portals and distribution portals, creating a superior customer experience for both store owners and their clients and managing operations from an integrated database that incorporates orders, changes and customer information automatically. For Franchisers and Distributors, it provides both centralized and de-centralized control, allowing you to push, control and approve content, products and pricing at any level (i.e. think Corporate pushes a product to office in Europe, Franchise needs to translate content and currency before posting to local storefront, etc.).