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Multi-Store eCommerce Platform

Customer Service, Unique Branding, Multi-vendor, Drive Traffic, Whatever the Reason
Fully Integrated solutions for Multi-store eCommerce

Business Value of Selecting a Multi-store eCommerce Platform

Today's evolution of marketing practices creates threats and opportunities, and the latest trend is to cultivate great customer experiences by providing a multi-store eCommerce marketplace where multiple vendors sell products and services, providing users with a one-stop competitive shopping experience. These platforms are usually united by a common theme--such as supplying products for specific B2B industries or particular customer profiles--but they don’t have to be. Amazon sells products across hundreds of industries and at both the wholesale and retail levels. The benefits of multi-store eCommerce falls into two primary categories: providing great user experiences for customers and generating additional income streams for which there is no need to store inventory, ship products and manage the administrative tasks of the manufacturing process. B2B eCommerce platforms can foster expanded relationships with their clients, earn commissions on marketplace products and services, and prevent clients from leaving their platforms just because they need to order products from another manufacturer or look for another competitive price.

Multi-store eCommerce Marketplace Solution

The Extraordinary Benefits of a Marketplace

The multi-vendor eCommerce solution is rapidly becoming an indispensable tool for B2B marketing. Manufacturers, distributors and buying committees prefer to deal with trusted platforms where they can buy all or most of their products from convenient client portals regardless of the original manufacturer.

Installing a multi-vendor marketplace platform offers these stakeholder-specific benefits:

For the Clients
  • Stores can be client-branded for high-profile customers
  • Catalogs can be automatically filtered so staff can only order company-approved products
  • Access rights/roles can be used for approvals of purchases over a certain dollar value
  • Punch card, re-ordering, bulk ordering, quick orders, re-usable shopping lists make ordering quick and easy across vendors
For Store Owners & Sellers
  • Store owners can get a variety of out-of-the-box and custom features when the marketplace software is robust and integrated with other platform software such as CRM, ERP and custom modules
  • Customized SEO capabilities so that store owners can select their preferred search keywords and meta descriptions
  • Order processing based on each store’s shipping policies and preferred carriers
  • Support for storing and retrieving credit card information securely while complying with government regulations (PCI DSS)
  • Ability to get multiple real-time shipping rates for complex deliveries
  • Full access to customer registration data, wish lists, ordering histories and order-management
  • Custom shopping carts and proprietary checkout processes to differentiate each store
  • B2B and/or B2C support
  • Customized RMA modules for returns and exchanges
  • Page templates for faster product-catalog organization, custom navigation and product configuration
  • Custom BIOs or directory Listing and the ability to purchase ad space in the marketplace
  • Marketplace platforms can offer their sellers store-within-store applications where only the client’s products appear. Sellers can upload custom catalog content, product images, set prices and operate their own “stores” under the marketplace umbrella. Branding, design, pricing and concept all reflect the seller
Create Customer-branded, product-filtered stores
For Franchises
  • Master franchises can control how their franchisees order key products such as janitorial supplies, paper goods, products for resale and inventory for manufacturing operations and food services
  • Savvy marketplace companies can offer their clients translation services, updated catalog pictures, compelling videos
  • More robust marketplace platforms, like Clarity eCommerce, offer franchise tiered management, which can allow both central and de-centralized administration of franchises and franchise groups
  • Franchises can set their own pricing, schedules, products and language translations, as well as payment and shipping methods
For Distributors
  • Distributors can set their own options for which products they want to carry, pricing tiers and branding strategies
  • Bulk import and EDI integration provides automated inventory quantities and product price updates
  • Distributors can, in effect, control their own mini websites within the marketplace platform
  • Distribution portals allow operation managers to handle all orders, inventory functions, shipping schedules, order monitoring and customer service applications from a centralized interface
For a Company Store
  • Companies can define how different customer groups order by curating lists of approved products, customizing prices, providing targeted user experiences for different customer profiles
  • Convenient dashboards for administrators to manage their marketplace
  • Simple interfaces allow management to handle orders and route information for drop shipping automatically
  • Robust report builder to allow administrators to create their own custom reports
 
For Client's Administrative Staff

Marketplace users can get bundled value additions from the right software when it’s integrated holistically. integration helps to reduce development costs, speed updates and create efficiencies of scale. These expanded capabilities include:

  • Ability to manage orders and inventory from custom-engineered client portals
  • Generating site-specific feeds for different eCommerce platforms
  • Applying common or custom themes to different stores
  • Facilitating better customer support for operations that need it
  • Unlimited scalability to expand globally
  • Streamlining maintenance costs and optimizing routine management operations
  • Sharing products across different stores
  • Ability to manage orders and inventory from custom-engineered client portals
  • Generating site-specific feeds for different eCommerce platforms
  • Applying common or custom themes to different stores
  • Facilitating better customer support for operations that need it
  • Unlimited scalability to expand globally
  • Streamlining maintenance costs and optimizing routine management operations
  • Sharing products across different stores
Centralized Administration & Control

Why Building a Multi-store Solution Makes Sound Financial Sense

The right Marketplace software, like Clarity eCommerce, can enable B2B platforms to provide specialized services to clients, distributors, sellers and franchise owners. For clients, distributors and other business associates, the centralized-control benefits of multi-store eCommerce include branding products according to company criteria, tracking information from multiple marketing streams from custom client portals and distribution portals, creating a superior customer experience for both store owners and their clients and managing operations from an integrated database that incorporates orders, changes and customer information automatically.

For Franchisers and Distributors, it provides both centralized and de-centralized control, allowing you to push, control and approve content, products and pricing at any level (i.e. think Corporate pushes a product to office in Europe, Franchise needs to translate content and currency before posting to local storefront, etc.).

Full Marketplace Implementation Or

Punch-Out-Store Alternative

Smaller B2B operations can often generate the benefits of a multi-store operation by using punch-out catalogs to manage multiple stores or channels from a single admin panel. These basic kinds of stores can be set up very quickly with the right integrated software, and administrators can set custom rules for each store or channel. These punch-out catalogs allow products to be shared across different stores, but each store can personalize content, site messages and the targeted customers who view the content. The features of a punch-out catalog include:

  • Customer-specific pricing
  • Stores that can be public or private
  • Easy to build customized stores for special customers, frequent buyers and different types of orders such as janitorial products, office supplies, manufacturing materials, etc.
  • Stores that have their own domain names and URLs
  • Sharing an integrated database for products, customers and orders
  • Designs that can be customized for each store
Built for Secure integration

Enhanced Security for Multi-Vendor eCommerce Platforms

A robust API layer in an integrated marketplace platform not only facilitates the sharing of data, but also enhances security and can be used to integrate your eCommerce marketplace to your back-office ERP, CRM, PIM, Inventory Management app, 3PL or any other application used to run the company. Some information can be automatically disseminated, while data that affects security are subject to verification protocols. An integrated, robust platform offers hassle-free setup, the ability to accept payments from multiple payment gateways and responsive design for optimal display on any computing device.

For a multi-store implementation, integration means that individual stores can be integrated with the store's ERP, which carries unique product stock quantities, pricing, customer-specific promotions and much more. Clarity eCommerce is designed to be highly customized for these types of complex implementations.

Create Outstanding Customer Experiences

Advanced integration Techniques

Customers want hassle-free ordering, automated processes, compelling content and immediate answers to their questions. A single company can often do a good job when it only has its own products to consider, but multi-vendor marketplace platforms have these issues multiplied by the number of vendors and stakeholders involved. That’s why platform integration, advanced marketplace software applications and expert implementations are so important to the process.

Marketplace platforms are becoming more and more popular as consumers want ever-faster ordering capabilities. Retail eCommerce sales are expected to grow from $1.915 trillion to more than $4.05 trillion by 2020. [1] Facebook is currently developing a marketplace platform to compete with Amazon and eBay. Social media “friends” can now buy and sell with like-minded individuals.

Amazon now manages 36 percent of all marketplace online sales, and eBay has 8 percent of the market, but their percentage of the market should drop as more marketplaces--like Facebook’s--come online. about 55 percent of eCommerce sales come from branded stores while 45 percent of all online sales now come from marketplace platforms but is growing as new players like Alibaba, Jet (recently acquired by Walmart) and other online marketplaces are becoming widely popular. [2]

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