Why Bring Multiple Online Stores Together?
Bringing multiple eCommerce stores together under one platform provides a more cohesive user experience and
benefits all online stores on the platform. Shopping carts and shipping are all consolidated, while each store
retains its branding. In addition, multiple eCommerce sites can all benefit from the enhanced SEO of the sites’
combined web presence.
When you offer the marketplace, you provide all the benefits and eliminate many pain points that smaller
businesses have. You ensure they no longer have to worry about responsibility for credit card security or deal
with updates and marketing for their website. In exchange for everything you are providing, you can charge a
fixed amount for space and get a percentage of sales.
How Easy Is It to Include Multiple Sites?
Bringing together all of these sites is what site integration is all about. Such multi-vendor eCommerce
platforms bring already-existing sites and provide even the smallest seller with premium features often reserved
for only the biggest companies. Each online store can have unique pricing, shipping settings, emails, discounts,
Clarity was designed from inception to empower multi store eCommerce with easy management of multiple
stores, multiple sites, and multiple brands from one administration console. We’d be happy to show you what
we’ve done for eCommerce sites.
How Many eCommerce Sites Can You Include?
As many as you want. Once you offer the marketplace platform, secure Cloud servers make expansion incredibly
Can You Start with a Single Online Store?
Absolutely. If you have an online store and want to expand to become a marketplace provider, you can essentially
become your own first customer. Add new eCommerce stores to your platform as you gain more customers. Your new
Cloud-based marketplace can expand as much as you need it to.
Why Bring Multiple eCommerce Stores Together?
To put it simply: strength in numbers. Having eCommerce stores in one place provides services and creates links
that benefit every seller. Clients also get advanced features they couldn’t otherwise afford.
How Do Multiple Storefronts Benefit the Marketplace?
Simply put, multiple storefronts bring in more traffic. Bringing eCommerce stores together under a single
marketplace flag combines their SEO and benefits everyone, which in turn increases the profits of the
Can eCommerce Platforms Manage Multiple Brands?
Absolutely. As the multi store eCommerce platform provider, there’s no reason why you can’t allow multiple
brands on your site even if they are selling similar products. These brands are on your site for the benefits
you offer and will want to take advantage of the same online presence their competitors are using. The ability
to manage multiple brands is no different from managing two companies providing very different products.
Do Multiple Stores Have to be Related?
No, the online stores on a multi store eCommerce platform do not have to be related. Amazon is an excellent
example of a multi store platform that hosts sellers from every industry.
Some online store platforms are themed, creating a “destination” platform for people who have businesses in the
same industry. You can create a multi store platform to cater to any audience of your choice and become the
umbrella for a specific industry. Such niche marketing can make your multi store eCommerce platform a central
location for large groups of B2B buyers. Let us show you some of the niche marketplaces we’ve created.
Is Niche Marketing Appropriate for Marketplaces?
Absolutely. As we mentioned in the previous question, online stores in a multi store marketplace can benefit
from the niche marketing they all generate. Amazon might have millions of customers, but they don’t have any
brand loyalty. Your marketplace can become its own brand. Some people want a central location where they can
shop for related items and get the best information — and best price — possible. This niche concentration can
develop marketplace loyalty that keeps people coming back to your nexus.
Can Regional eCommerce Stores be Incorporated?
Yes. Some businesses want to search for partners or customers regionally. Such searches might be because of tax
benefits, reduced shipping costs for heavy items, or because they want to support companies physically close to
them. You can host regional eCommerce stores right alongside national brands or become the central location for
businesses in a particular part of the country or world.
What Are Common Marketplace eCommerce Features?
Creating a multi store eCommerce marketplace allows you to choose the features you need. Bundles are often
available for the most common eCommerce platform features. These often include:
- payment gateways
- page creation tools
- security measures
- centralized control of marketplace features
- marketing tools
- automatic accounting and billing options
- shipping customization for each store
- order management
- shopping carts
These might be the most common multi store platform features, but they’re far from the only ones. Check out the
lists at the beginning of this article to see how such a platform can benefit everyone involved. What can
Clarity offer? We’d love to tell you directly.
What’s the Best Multi Store eCommerce Solution?
Consolidating so many online stores isn’t necessarily easy. Building a multi store eCommerce solution takes
talented people with extensive experience. After all, your clients — and their customers — deserve the best
UX/UI and security available. Get in touch with Clarity to make it happen.