Content Validation & Approval
Vendors also want to see their product listing status on the vendor dashboard, such as if it's a draft, submitted for review, in review, approved, or live on the marketplace website.
Depending on your marketplace, you may need an approval process that requires someone from the internal marketplace team to confirm and validate that the vendor is a valid vendor, and possibly a confirmation process for the content pending to go onto the live website.
A worthwhile solution could be a flagging system, which is effective for flagging suspicious items. You could also allow end users to flag items if they think something's wrong. AI with machine learning can also reject orders that don't pass certain criteria.
Reviewing and approving products before they get onto the marketplace platform is important for keeping your marketplace at a certain standard; you want product listings to meet a certain minimum criterion before passing to the site, and you want to make sure that products are assigned to the proper categories to fit the standardization of your marketplace.
Some criteria may be that product images need to meet certain specifications for size and quality, and descriptions and organic SEO information need to be present and follow certain guidelines.
The standards, guidelines, and rules of a marketplace platform are commonly referred to as platform governance. Platform governance is important to enforce to ensure consistent readability, reliability, and usability for users.
In summary, content validation and approval:
- Means that you must have certain standards that product listings need to meet before going up on the marketplace website.
- Needs an effective and swift process (automated, manual, or both) to ensure only high-quality and accurate products are listed on the marketplace platform.
- Should show on the vendor dashboard as a status on the vendor's listings.
- Could include a flagging system to make you and/or the vendor aware of suspicious items or trigger a certain workflow within the marketplace.