Who Makes the Plan?
Making a plan for the future of a marketplace is seldom the work of a single person. While one person might be focused on marketing to get the word out about the platform, another will analyze the effectiveness of the platform. What everyone sees as “the future of the company” should be addressed so that the right platform is chosen. Any that aren’t flexible enough could end up being a liability in the next five years and hamper growth.
Who should be consulted? Beyond the business leaders and owners, be sure to talk to salespeople, customer service experts, marketers, and, of course, customers. If the marketplace developer you choose has extensive experience with creating online marketplace software, they should also be able to help guide you through growing pains that they have seen with other clients.