Enterprise eCommerce built for ERP integration and advanced B2B.

Enterprise eCommerce that speaks ERP fluently

Most eCommerce platforms treat back-office systems as an afterthought, although that's where you run your business. Accounting, inventory, pricing, products, invoicing, sales orders and much more. You launch a storefront, then spend months bolting on connectors to your ERP, reconciling pricing spreadsheets, and rebuilding quoting workflows your sales team already runs somewhere else. Clarity Ventures builds Integrated eCommerce the other way around: the platform assumes your ERP is the source of truth for pricing, inventory, and customer accounts, and reads from that system in real time.

So why don't the popular B2C platforms not work? That difference matters most for B2B and enterprise sellers, where a single customer may have negotiated pricing, credit terms, and approval chains a generic storefront cannot represent. Integrated eCommerce carries those rules through from the ERP to the buyer's screen, so the price a customer sees online is the price your ERP already agreed to. The pages linked throughout this hub go deeper on each capability; this page is the overview of what the platform is, who it serves, and why an ERP-first design changes what your storefront can do.

Built for businesses that demand more

Integrated eCommerce works with any major ERP rather than a single supported system. Whether you run SAP, Dynamics 365, Oracle, NetSuite, or Infor, the storefront reads pricing, inventory, and account data from your system of record. You keep the ERP you already invested in, and the storefront adapts to it.

AI-assisted personalization and automation reduce the manual work that slows most catalogs down. Product recommendations, search ranking, and merchandising respond to how each buyer actually shops, and routine tasks such as reorder prompts and account updates run without a person in the loop. The result customizes roughly 50 percent faster than traditional enterprise commerce, because the pieces that usually require custom development are already wired to the ERP.

Enterprise B2B capabilities that drive revenue

Customer-specific pricing is pulled live from your ERP, so contract rates, volume discounts, and account-level terms appear automatically at checkout. Sales teams no longer maintain a second set of prices in the storefront, and buyers no longer call to confirm what they owe.

Quoting and RFQ workflows handle the complex sales cycles B2B buyers expect. A customer can request a quote, negotiate line items, and convert an approved quote to an order without leaving the portal, and every step posts back to the ERP. Invoice payment capabilities are built in, so buyers can pay open invoices, apply partial payments, and use account credit directly from the storefront.

Composable, API-first architecture

Integrated eCommerce is composable, so you can swap individual components in and out instead of replacing the whole platform when one part no longer fits. If you want a different payment provider, search engine, or personalization tool, you connect it through the API rather than rebuilding the store.

Because the architecture is API-first, best-of-breed tools for payments, shipping, tax, and personalization plug in cleanly, and a single dashboard controls the pieces together. Your team manages one system instead of a stack of loosely connected apps, and your catalog and customer data stay portable and yours.

Explore the platform

Every capability above has a dedicated page with the workflows, screenshots, and ERP behaviour behind it.

Industries we serve

Manufacturing and distribution teams use Integrated eCommerce to expose ERP-accurate pricing and inventory to dealers and distributors, so large orders flow straight into production and fulfillment. Wholesale and retail sellers run high-volume reorders, account hierarchies, and multi-location purchasing on the same platform.

B2B service firms use quoting and invoice payments to manage longer, negotiated sales cycles. Each of these industries has a dedicated guide under the Industries section, with the workflows and integrations that matter most for that vertical.

Frequently asked questions