The right price for the right customer: multi-tiered Price Points, quantity breaks, contracted prices, and ERP-synced rates.

What is Customer-Specific Pricing in Clarity eCommerce?

Account/Partner-Specific Pricing in the Clarity eCommerce Framework is the B2B pricing model that gives each Account , partner type, or contracted customer their own dedicated price points. Three out-of-the-box pricing providers ship with CEF: Flat (a simple set of static price fields, also called the Costco model), Pricing Rules (associative promotional adjustments typically used for B2C), and Customer-specific or Multi-Tiered (the engine that powers customer-specific B2B pricing). The site uses one pricing provider at a time. The three are mutually exclusive, so you choose the model that fits your commercial reality and the engine takes it from there.

For flat pricing, think Costco. There's an MSRP, a members-only price, a sales price and maybe a discontinued product price. Each product is individually marketed and sold by using one of those prices to either generate more interest, more sales or more revenue. These are typically either uplifts in product cost by either a dollar or percentage amount.

Pricing Rules are very popular for retail. Remember every year growing up, how you mom would take you school-clothes shopping just before the schoolyear started? That's because all the retailers would not only offer "back-to-school sales" but also a sales-tax free weekend. A Price Rule is used for those scenarios. For example, 20% all winter car tires in the month of November, or 25% off all lawn mower accessories with the purchase of a new lawn mower over $599. Pricing rules typically apply to product categories, brands or families of products and typically have a start and end date.

In the Multi-Tiered model, the Price Points Engine controls catalog pricing using price tiers. You can create any number of price points you want: some for partner types (Reseller, Distributor, VIP, Channel A vs. Channel B) and others for specific customers that get unique contracted pricing. Each Price Tier supports either an override price or a calculated uplift or discount (added to cost or deducted from the list price) that the Partner or Customer will receive when purchasing specific quantities of a product. The result is full coverage of B2B price logic: simple tier-level percent discounts, hard SKU-level override prices for strategic accounts, quantity-break tiers like $10 for 1–10 units / $9 for 11–100 / $8 for 101+, and combinations across the catalog.

The problem: B2B pricing isn't one number, and generic catalogs pretend it is.

In B2B, the price of a single SKU can have a dozen legitimate answers depending on who's buying, how much they're buying, what contract they signed, and what tier they sit in. Generic eCommerce catalogs assume one price per product per shopper. That assumption forces your team into spreadsheet workarounds, manual quote-and-callback cycles, and constant pricing-error damage control.

Benefits & business impact: what login-aware B2B pricing delivers.

Getting Customer-Specific Pricing right does more than reduce manual pricing work. It changes how your B2B customers experience your storefront, how your sales reps spend their time, and how predictable your gross margins are quarter over quarter.

The people who benefit span every B2B persona: buyers see the prices they negotiated without lifting a finger, procurement managers trust the storefront enough to let their team self-serve, sales reps reclaim time from clerical pricing work and shift to strategic accounts, finance and AR teams stop reconciling invoice-vs-cart pricing disputes, controllers and CFOs see margin per order stabilize as manual one-offs disappear, and your operations team stops fielding the wrong-price calls that used to flood in every Monday morning.

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