Account/Partner-Specific Pricing in the Clarity eCommerce Framework is the B2B pricing model that gives each Account , partner type, or contracted customer their own dedicated price points. Three out-of-the-box pricing providers ship with CEF: Flat (a simple set of static price fields, also called the Costco model), Pricing Rules (associative promotional adjustments typically used for B2C), and Customer-specific or Multi-Tiered (the engine that powers customer-specific B2B pricing). The site uses one pricing provider at a time. The three are mutually exclusive, so you choose the model that fits your commercial reality and the engine takes it from there.
For flat pricing, think Costco. There's an MSRP, a members-only price, a sales price and maybe a discontinued product price. Each product is individually marketed and sold by using one of those prices to either generate more interest, more sales or more revenue. These are typically either uplifts in product cost by either a dollar or percentage amount.
Pricing Rules are very popular for retail. Remember every year growing up, how you mom would take you school-clothes shopping just before the schoolyear started? That's because all the retailers would not only offer "back-to-school sales" but also a sales-tax free weekend. A Price Rule is used for those scenarios. For example, 20% all winter car tires in the month of November, or 25% off all lawn mower accessories with the purchase of a new lawn mower over $599. Pricing rules typically apply to product categories, brands or families of products and typically have a start and end date.
In the Multi-Tiered model, the Price Points Engine controls catalog pricing using price tiers. You can create any number of price points you want: some for partner types (Reseller, Distributor, VIP, Channel A vs. Channel B) and others for specific customers that get unique contracted pricing. Each Price Tier supports either an override price or a calculated uplift or discount (added to cost or deducted from the list price) that the Partner or Customer will receive when purchasing specific quantities of a product. The result is full coverage of B2B price logic: simple tier-level percent discounts, hard SKU-level override prices for strategic accounts, quantity-break tiers like $10 for 1–10 units / $9 for 11–100 / $8 for 101+, and combinations across the catalog.
In B2B, the price of a single SKU can have a dozen legitimate answers depending on who's buying, how much they're buying, what contract they signed, and what tier they sit in. Generic eCommerce catalogs assume one price per product per shopper. That assumption forces your team into spreadsheet workarounds, manual quote-and-callback cycles, and constant pricing-error damage control.
Resellers buy at one rate. Distributors at another. National accounts have negotiated contract prices. Strategic customers carry SKU-level overrides. A single static price column can't represent any of it without per-customer phone calls or static PDF price lists emailed once a quarter.
The classic B2B pricing pattern ($10 for 1–10 units, $9 for 11–100, $8 for 101+) never reaches the buyer if the storefront only knows one price. Buyers under-order, sales reps re-quote, and your incentive to ship volume is invisible until somebody calls.
Your finance team negotiated a specific rate for a specific customer. That contract lives in SAP, NetSuite, Dynamics, Acumatica, somewhere in the back office. If the storefront can't read it, every order against that contract becomes a manual pricing correction after the fact.
If pricing logic lives on the user instead of the Account, the moment a different buyer at the same company logs in, the price flips. Buyer A pays the contract rate, Buyer B pays list, and Friday's call goes to your sales rep asking which order to honor.
Stores try to run B2C-style sitewide promotions (“25% off Electronics”) while honoring B2B contract prices for distributors. Without separated pricing models, the two interfere: contracts get over-discounted, or promotions don't apply correctly to the rest of the audience.
When pricing isn't automated, sales reps quote from memory, AR adjusts invoices to match, and finance audits both. Every manual touch is a chance for a missed uplift, a forgotten discount, or an out-of-contract rate. The cumulative leak goes straight to gross margin.
The cost of inaction adds up fast. Distributors and manufacturers regularly tell us that 3–8% of B2B order revenue gets corrected after the fact when pricing isn't automated: quote-to-cart mismatches, missed tier breaks, contract-rate overrides applied by hand. Customer-Specific Pricing closes that gap by making the storefront authoritative on price the moment a buyer logs in, not after their AR team disputes the invoice.
Six platform capabilities that turn customer-specific pricing from a spreadsheet-and-callback exercise into a fully automated, login-aware pricing engine: the right provider, the right tiers, the right quantity breaks, and the right ERP sync.
Flat Pricing for simple static price lists (the Costco model). Pricing Rules for associative B2C promotions. Multi-Tiered Price Points for customer-specific B2B contracts. Choose the provider that fits. The providers are mutually exclusive and only one is active per site.
Create unlimited price points: partner-type tiers (Reseller, Distributor, VIP) and customer-specific contract tiers. Each tier controls catalog pricing for the Accounts assigned to it, with full administrative control from the Admin Portal.
Configure Min / Max quantity ranges so price steps at volume. The classic pattern ($10 / 1–10, $9 / 11–100, $8 / 101+) works out of the box, as does any other structure your contracts demand. The engine resolves the right break automatically based on cart quantity. Min / Max never overlap.
Each Price Tier supports either an override price (a hard number for strategic SKUs / accounts) or a calculated uplift / discount, added to cost or deducted from the list price, that the Partner or Customer receives at specific quantities. Mix patterns across tiers and products as your contracts require.
The pricing engine is account-tier-aware. When any User on a tagged Account logs in, CEF resolves the tier and the right prices flow into catalog, search, PDPs, and cart automatically. No promo codes, no manual selections, no “please confirm pricing” emails.
Clarity Connect bi-directionally syncs contracted prices, customer-pricing tables, and special-pricing agreements with your ERP customer master. The storefront then mirrors the same rate the contract holds in SAP, NetSuite, Dynamics, Sage, Acumatica, Epicor, Infor, SYSPRO, and 17+ more.
One pricing engine, one source of truth. Customer-Specific Pricing is the bridge between the commercial terms your finance team negotiates in the back office and the price the buyer sees on the storefront. Clarity Connect keeps Account-level pricing tiers, contracted prices, and special-pricing agreements bi-directionally synced with your ERP customer master: SAP S/4HANA / ECC, Oracle NetSuite / EBS / JDE, Microsoft Dynamics 365 (Business Central, F&O), Sage Intacct / X3 / 100, Acumatica, Epicor Kinetic, Infor CloudSuite / M3 / SyteLine, SYSPRO, and many more. The ERP stays the system of truth for the contract. The storefront enforces it in real time at every login.
A walkthrough of the User Management workflow where a pre-paid contract customer logs in and the storefront resolves their Account tier, applying contracted pricing automatically across the catalog and threading it through to checkout. The same mechanic powers every Multi-Tiered customer, whether they're pre-paid, on-account, or paying card by card.
Seven steps from choosing the pricing provider to validating the buyer experience against a live contracted account.
Select one of the three out-of-the-box pricing providers: Flat (Costco model), Pricing Rules (B2C promotions), or Multi-Tiered / Price Points (B2B contracts). Only one provider is active at a time. The providers are mutually exclusive.
In the Price Points engine, create the tiers you need: partner types like Reseller, Distributor, VIP, and customer-specific tiers for contracted accounts. There is no hard limit on how many price points you create.
For each tier, configure Min / Max quantity ranges so prices step at volume. For example: $10 for 1–10 units, $9 for 11–100, and $8 for 101+. Min / Max ranges must not overlap within a single price point.
Each Price Tier supports either an override price or a calculated uplift / discount (added to cost or deducted from list price) that the Partner or Customer receives when purchasing specific quantities.
Tag each Account, partner type, or contracted customer with the appropriate price point. When any User on that Account logs in, the storefront applies the right tier automatically across catalog, search, and cart.
Use Clarity Connect to bi-directionally sync contracted prices from your ERP customer master (SAP, Oracle NetSuite, Microsoft Dynamics, Sage, Acumatica, Epicor, Infor, SYSPRO) so the storefront mirrors the contract terms in your back office.
Log in as a User on a contracted Account and confirm the displayed price matches the contracted rate, quantity-break tiers step correctly, and cart totals reflect the right uplift or discount before going live.
Getting Customer-Specific Pricing right does more than reduce manual pricing work. It changes how your B2B customers experience your storefront, how your sales reps spend their time, and how predictable your gross margins are quarter over quarter.
Buyers see contracted prices the moment they log in. No “please send me a quote” emails, no waiting for a rep to update a spreadsheet, no friction between the catalog they browse and the price they pay.
Quantity-break tiers visible on the product page nudge buyers to the next break naturally. Average order quantity rises, freight per unit drops, and the customer rewards themselves for ordering at a tier that's good for both of you.
Because contracted prices sync bi-directionally from the ERP, the storefront, the order acknowledgement, and the invoice all show the same number. AR disputes collapse, dispute-resolution hours drop, and the 3–8% revenue leak from after-the-fact pricing corrections largely closes.
Sales reps stop quoting routine repeat orders and stop emailing pricing PDFs. Their time shifts to where it actually matters: new accounts, contract renewals, and high-value strategic deals where their expertise compounds rather than gets consumed by clerical work.
When pricing is automated, every order goes out at exactly the contracted tier. No missed uplifts, no rogue discounts, no “I'll do this one as a favor” one-offs that erode pricing discipline. Margin per order becomes predictable across the whole B2B book.
Because the storefront, the cart, and the order all use the same pricing logic the ERP holds, orders drop into the back office cleanly. No manual repricing, no AR rework, no “the cart said one thing and the invoice says another” calls.
The people who benefit span every B2B persona: buyers see the prices they negotiated without lifting a finger, procurement managers trust the storefront enough to let their team self-serve, sales reps reclaim time from clerical pricing work and shift to strategic accounts, finance and AR teams stop reconciling invoice-vs-cart pricing disputes, controllers and CFOs see margin per order stabilize as manual one-offs disappear, and your operations team stops fielding the wrong-price calls that used to flood in every Monday morning.
Schedule a 30-minute walkthrough and we'll show Customer-Specific Pricing running against a sandbox of your own partner tiers, contracted accounts, and SKU-level overrides. Quantity-break tiers step correctly, override prices apply where they should, and a live feed from your ERP customer master comes in through Clarity Connect. Whatever your B2B pricing structure requires is already built in.
