B2B eCommerce Built for Distributors
An integrated platform for your distribution
business you won't find
anywhere else.
Built for the Complexity of Modern Distributor eCommerce
Distributors don't operate in simple environments — and your eCommerce platform shouldn't either. Clarity Distributor eCommerce platform connects directly to your ERP and business systems, delivering real-time inventory, accurate pricing, and streamlined ordering experiences your customers can rely on. No manual workarounds, no outdated data — just a system that reflects how your business actually runs.
We'll work with you to ensure a smooth implementation, then provide ongoing support to make sure your platform continues to meet your needs as your business grows.
You get the core platform with your desired features, workflows, and branding. We can then do further customization for any unique functionality needed.
Standardized integrations with popular ERP and CRM systems, payment services, tax calculators, and more. Custom integrations are also available.
We offer robust hosting and SLA options to ensure your distribution platform is reliable and secure.
Distributor Platform Features
Review the top features that make our distributor eCommerce platform the best choice for your business.
Allow buyers to submit requests for quotes directly through the platform. Sales reps can respond, negotiate, and convert approved quotes into orders in just a few clicks — reducing friction in the quote-to-order workflow.
Support the way B2B buyers actually pay — including Net 30/60/90 terms, PO-based ordering, invoice billing, and credit limits. Reduce friction at checkout without forcing business buyers through a consumer-style payment flow.
Connect directly with leading ERP systems — including NetSuite, SAP, Epicor, and Prophet 21 — for real-time sync of inventory, pricing, orders, and customer data. Native EDI support enables seamless electronic transactions with large customers and suppliers who require it.
Sell through B2B, B2C, D2C, and wholesale channels from a single platform — inventory, pricing, and customer data stay in sync automatically with integration.
Automatically sync with your ERP and inventory systems to keep product catalogs and order tracking up-to-date across all sales channels — including real-time stock visibility across multiple warehouse locations — eliminating the need for manual updates.
Our distributor eCommerce platform is designed to handle the complexity of large product catalogs, so you can focus on expanding your business without worrying about system constraints. This also comes with advanced search and filtering.
Interactive product configurators let buyers select options, see pricing, and preview product data without sales rep involvement. Effortlessly include complex products with multiple variants, bundles, and kits.
Support direct-to-consumer, drop-ship, LTL, intermodal, split-ship, bulk, micro-fulfillment, and 3PL — all from one platform, so you can meet customer expectations while optimizing your supply chain.
Dynamic pricing engines apply tiered pricing for discounts, promotions, and margin protection. Set rules based on customer groups, order volume, or market conditions to maximize profitability while remaining competitive.
Customers and partners have a centralized dashboard that provides everything they need to view order history, track orders, manage shipping and billing, set up recurring orders, and more.
Leverage AI-powered personalization features to offer tailored product recommendations, search results, and promotions based on customer behavior, preferences, and browsing history.
Set up role-based access control to manage permissions for different users, such as sales reps, warehouse staff, and administrators.
We're a certified Avalara partner so you can integrate our sales tax tool right out of the box. Accurately calculate taxes, customs, and duties for both international and domestic sales.
Our API-first modular architecture lets you embed platform components into any CMS or website — including WordPress, Drupal, and more — so you can modernize your commerce without rebuilding your site.
PEN testing, audits, 2FA, end-to-end encryption, tokenization, and PCI-DSS–compliant payment systems keep your data and transactions secure.
Powerful integrations into your business
All of our integration solutions can be customized to work alongside back-office infrastructure. Click the options below to explore all the benefits.
Add Smart AI Capabilities to Clarity Distributor Platform
Benefit from an AI integration directly into our distribution eCommerce platform through Clarity OpenRails AI.
- Intelligent company-expert chatbots for real-time support
- AI-powered content generation for product descriptions and SEO
- Personalized product recommendations to boost conversions
- Business analytics reports for smarter decisions
- Automated customer service workflows to reduce manual workload
Drive automation, personalization, and insight — without any added complexity on your team.
Built for Your Success.
Partnering with Clarity means the best developers will respond to your needs, incorporate your suggestions, train your staff, and create customized solutions to meet your user engagement goals.
Leveraging powerful APIs and continual partnership-based integrations to the platform, Clarity's Distribution eCommerce platform delivers a consistently growing set of capabilities your business can take advantage of.
Clarity Distribution eCommerce is customized for your business, seamlessly fitting in with your workflows and business systems. Scalable, robust, and secure, it's the last platform you'll ever need.
Ready to Elevate Your Distribution eCommerce Experience?
Simply sign up for a free demo, and we'll show you what Clarity Distributor eCommerce can do for your business.
If you decide our distributor eCommerce platform is right for you, we'll have the core platform ready in 4 weeks, so you can start selling faster. No lengthy implementations, no complex setups — just a powerful distributor platform tailored to your needs.
