Integration Hero
Connect™

Unlock Unified Growth: Seamless HubSpot & SAP Integration

Connect your CRM and ERP to automate workflows, gain a 360° customer view, and drive efficiency across sales, marketing, service, and finance.

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The Challenge

Disconnected Systems, Stalled Growth: The Challenge of Siloed Data

In today's fast-paced business environment, having HubSpot and SAP operating as isolated systems leads to significant operational inefficiencies, data discrepancies, and a fragmented customer experience. Without a robust integration, your teams are constantly battling manual processes and outdated information.

  • Manual data entry across HubSpot and SAP
  • Inaccurate or outdated customer/product data
  • Slow lead-to-opportunity and quote-to-order cycles
  • Lack of a unified 360-degree customer view
  • Delayed or incorrect financial reporting
  • Poor coordination between sales, marketing, and operations
Integration Diagram
Solution Illustration
The Solution

The Intelligent Solution: Bridging HubSpot and SAP with iPaaS

Our iPaaS-driven integration solution seamlessly connects HubSpot's powerful CRM capabilities with SAP's robust ERP functionalities. By orchestrating data flows in real-time and leveraging AI, we transform your disconnected systems into a unified, intelligent operational ecosystem. This ensures every team has access to the most current and accurate information, driving efficiency and enhancing decision-making.

  • Bi-directional data synchronization for core entities
  • Event-driven workflow automation
  • Centralized integration monitoring and error handling
  • Low-code/no-code integration development
  • AI-powered data quality and anomaly detection
Implementation Timeline

Go live with HubSpot + SAP in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both HubSpot and SAP, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most HubSpot + SAP deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Bi-directional data synchronization for core entities
  • Event-driven workflow automation
  • Centralized integration monitoring and error handling
  • Low-code/no-code integration development
  • AI-powered data quality and anomaly detection

Deep Dive: HubSpot-SAP Integration Architecture & Flow

Our integration leverages a modern iPaaS as the central orchestration layer, connecting HubSpot's cloud-native APIs and webhooks with SAP's diverse interfaces (OData, BAPIs, RFCs). This architecture ensures secure, scalable, and real-time data exchange, enabling complex business logic and transformations.

Data Flow Steps

Secure Connectivity: Establish secure connections using OAuth 2.0 for HubSpot and a combination of OAuth 2.0, SAP Cloud Connector (for on-premise), or certificate-based authentication for SAP.

Event-Driven Triggers: Configure HubSpot webhooks (e.g., on deal stage change, contact creation) and leverage SAP Event Mesh or change pointers for real-time event notifications.

Data Extraction: iPaaS retrieves relevant data from the source system via API calls or event subscriptions.

Data Transformation & Harmonization: The iPaaS's visual mapping engine, enhanced with AI, transforms and cleanses data to match the target system's schema and business rules.

Data Validation: AI-powered validation rules ensure data integrity and detect anomalies before pushing to the target system.

Data Ingestion: iPaaS posts the transformed data to the target system via its respective APIs (e.g., HubSpot CRM API, SAP OData/BAPI).

Error Handling & Monitoring: Centralized logging, automated retries, and real-time alerts ensure robust error management and operational visibility.

Data Touchpoints

HubSpot Form Submission (trigger new lead creation)
HubSpot Deal Stage Change (trigger SAP opportunity/order)
HubSpot Quote Acceptance (trigger SAP sales order)
SAP Material Master Update (trigger HubSpot product update)
SAP Sales Order Status Change (trigger HubSpot deal update)
SAP Invoice Posting/Payment (trigger HubSpot customer communication)

"The integration architecture typically involves HubSpot triggering events (e.g., new deal) which are captured by the iPaaS via webhooks. The iPaaS then extracts relevant data, transforms it, and creates/updates corresponding records in SAP (e.g., Sales Order) using SAP APIs. Conversely, updates in SAP (e.g., invoice payment) can trigger events that the iPaaS captures, transforms, and pushes to HubSpot (e.g., deal stage update). SAP Cloud Connector facilitates secure communication for on-premise SAP systems."

Pricing

Simple, transparent pricing for HubSpot + SAP.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating HubSpot

Integrating HubSpot fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Harmonizing Core Business Entities Across HubSpot & SAP

Achieving a true 360° view requires meticulous mapping and synchronization of core business entities. Our iPaaS facilitates this by providing visual tools and AI assistance to harmonize HubSpot's flexible CRM objects with SAP's structured master data.

Customer / Business Partner

Represents an individual or organization that interacts with your business. In HubSpot, this is 'Contact' and 'Company'. In SAP, it's 'Business Partner' (S/4HANA) or 'Customer' (ECC).

HubSpot Fields

email firstname lastname phone lifecyclestage company.name company.domain hsobjectid

SAP Fields

BusinessPartnerID Name SearchTerm Address EmailAddress PhoneNumber CustomerGroup SalesOrganizationData CompanyCodeData

Mapping Notes

HubSpot Contact & Company typically map to a single SAP Business Partner with appropriate roles (e.g., Customer, Contact Person). Careful consideration for address formatting, unique identifiers, and lifecycle stage mapping to SAP customer status.

Next Steps

See HubSpot + SAP integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo
Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Lead-to-Opportunity & Quote-to-Order Automation

Seamlessly manage the entire sales process from initial lead capture in HubSpot to sales order creation and fulfillment in SAP, ensuring sales and finance are always aligned.

Integration Steps:

  1. 0 Lead Qualification (HubSpot): A MQL is identified in HubSpot Marketing Hub.
  2. 1 Contact/Company Sync (HubSpot to SAP): Contact & Company automatically created/updated in HubSpot Sales Hub. If SQL, triggers creation of Business Partner (Customer/Prospect) in SAP.
  3. 2 Deal Creation (HubSpot): A Deal is created in HubSpot Sales Hub for a qualified opportunity.
  4. 3 Opportunity/Sales Order Sync (HubSpot to SAP): HubSpot Deal triggers creation of a corresponding Opportunity or Sales Order in SAP SD.
  5. 4 Quote Generation & Acceptance (HubSpot): Sales Rep finalizes and customer accepts a Quote in HubSpot Sales Hub.
  6. 5 Order Conversion (HubSpot to SAP): Accepted HubSpot Quote automatically converts to a Sales Order in SAP, updating relevant material, pricing, and customer data.

Business Outcome

Reduced sales cycle time, improved order accuracy, immediate visibility into sales pipeline and revenue for finance.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Achieve a True 360° Customer View
Consolidate all customer interactions, sales history, service tickets, and financial data from HubSpot and SAP into a single, unified profile. Empower sales, service, and marketing with complete context.
Automate Lead-to-Cash Cycle
Streamline the entire sales process from lead generation in HubSpot to opportunity management, quoting, sales order creation in SAP, and invoice processing. Reduce manual handoffs and accelerate revenue.
Enhance Data Accuracy & Quality
Eliminate manual data entry errors and ensure data consistency across systems. AI-powered validation and deduplication proactively maintain high data quality for reliable reporting and decision-making.
Boost Operational Efficiency
Automate routine tasks, reduce administrative burden, and free up your teams to focus on strategic activities. Real-time data sync prevents bottlenecks and accelerates critical business processes.
Improve Customer Service
Provide service agents with immediate access to customer orders, payment history, and product details directly from SAP, enhancing responsiveness and enabling personalized support from HubSpot Service Hub.
Accelerate Time-to-Value
Leverage low-code/no-code tools and pre-built connectors to deploy robust integrations faster. Rapidly adapt to changing business needs without extensive development cycles.
✨

Achieve a True 360° Customer View

360° Customer View Customer Satisfaction

📋 What You Get

Consolidate all customer interactions, sales history, service tickets, and financial data from HubSpot and SAP into a single, unified profile. Empower sales, service, and marketing with complete context.

💼 Business Impact

This benefit directly contributes to 360° Customer View improvement in Customer Satisfaction, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with HubSpot + SAP in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both HubSpot and SAP, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most HubSpot + SAP deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST, GET, PUT, DELETE /crm/v3/objects/contacts Manage HubSpot Contact records for lead, prospect, and customer profiles. Critical for syncing with SAP Business Partner.
POST, GET, PUT, DELETE /crm/v3/objects/companies Manage HubSpot Company records for account management. Essential for syncing with SAP Business Partner.
POST, GET, PUT, DELETE /crm/v3/objects/deals Administer sales pipeline stages and track opportunities. Directly links to SAP Sales Orders/Opportunities.
POST, GET, PUT, DELETE /crm/v3/objects/products Synchronize product catalogs from SAP for use in HubSpot quotes, deals, and marketing campaigns.
POST, GET, PUT, DELETE /crm/v3/objects/quotes Automate quote generation. Accepted quotes trigger SAP Sales Order creation.
POST, GET, PUT, DELETE /webhooks/v1/{appId}/subscriptions Manage webhook subscriptions for event-driven integrations (e.g., on contact update, deal stage change).

⚡ Transformation Logic

  • Data Type Conversion: Convert HubSpot text fields to SAP numeric or date formats.
  • Concatenation/Splitting: Combine HubSpot `firstname` and `lastname` into a single SAP `Name` field, or split SAP address lines into HubSpot components.
  • Lookup Tables: Translate HubSpot `lifecyclestage` values to corresponding SAP `CustomerGroup` codes.
  • Conditional Logic: Only create an SAP Sales Order if the HubSpot Deal `amount` exceeds a certain threshold.
  • Default Values: Assign default values for non-mandatory fields in the target system if source data is missing.

🛡️ Error Handling

  • HubSpot API rate limit exceeded (handled by queuing/backoff).
  • SAP data validation error (e.g., invalid MaterialID, missing mandatory field) – routed to dead-letter queue for review.
  • Network connectivity issues between iPaaS and either system (handled by retries).
  • Authentication token expiration (handled by secure token refresh mechanisms).
Pricing

Simple, transparent pricing for HubSpot + SAP.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General Integration FAQs

▸ What is the best way to integrate HubSpot with my SAP system?
The most effective way to integrate HubSpot with your SAP system (whether ECC or S/4HANA) is through a modern iPaaS (integration Platform as a Service). This approach leverages HubSpot's robust APIs and webhooks, along with the iPaaS's specialized SAP connectors, mapping, orchestration, and AI-powered transformation capabilities, to create scalable, real-time, and event-driven data flows. This ensures data consistency for contacts, companies, deals, products, and orders across both systems.

Customization FAQs

▸ Can I integrate HubSpot's custom objects with SAP?
Yes, absolutely. Our iPaaS solution is designed to handle HubSpot Custom Objects. You can map these custom objects to existing SAP entities or even custom tables/extensions within SAP. This allows you to integrate unique business data not covered by standard objects, ensuring a comprehensive data flow tailored to your specific needs.

Data Quality FAQs

▸ How does this integration handle data quality and deduplication between HubSpot and SAP?
Data quality is paramount. Our iPaaS employs AI-powered data validation and deduplication strategies. Before data is synchronized, it undergoes checks for completeness, format correctness, and uniqueness. For potential duplicates (e.g., matching contacts by email or companies by domain/name), configurable rules determine whether to merge, update, or flag records for manual review. This proactive approach minimizes data discrepancies and ensures a clean 'single source of truth'.

Technical Connectivity FAQs

▸ What kind of SAP systems can this integration connect to?
Our iPaaS offers comprehensive connectivity to various SAP systems. This includes SAP S/4HANA (Cloud and On-Premise) leveraging OData and REST APIs, as well as SAP ECC using older interfaces like BAPIs, RFCs, and IDocs, typically facilitated by the SAP Cloud Connector for secure on-premise access. This flexibility ensures your integration solution evolves with your SAP landscape.

AI Capabilities FAQs

▸ How does AI enhance the HubSpot-SAP integration process?
AI significantly enhances the integration by providing intelligent assistance. This includes auto-suggesting field mappings between HubSpot and SAP schemas, validating data for accuracy and consistency, detecting anomalies in data flows, and even suggesting resolutions for common integration errors. This 'AI co-pilot' approach reduces manual configuration, improves data quality, and accelerates development cycles.

Workflows FAQs

▸ What are the common workflows automated by HubSpot-SAP integration?
Common workflows include Lead-to-Opportunity Sync (HubSpot to SAP), Quote-to-Order Process (HubSpot to SAP), Customer 360 & Service Case Sync (bi-directional), Marketing Campaign & Product Data Sync (SAP to HubSpot), and Invoice & Payment Status Sync (SAP to HubSpot). These automations streamline sales, marketing, service, and financial processes.

Security & Compliance FAQs

▸ How do you handle security and compliance for sensitive data flowing between HubSpot and SAP?
Security and compliance are paramount. We implement robust measures including OAuth 2.0 for secure API authentication, TLS 1.2+ encryption for all data in transit, and data at rest encryption. For highly sensitive data (PII, financial), options like data masking and tokenization are available. We adhere to principles of least privilege, provide comprehensive audit trails, and support compliance with regulations like GDPR and CCPA.

Low-Code FAQs

▸ What role does low-code/no-code play in building HubSpot-SAP integrations?
Low-code/no-code tools within our iPaaS platform empower business users and citizen integrators to visually design, build, and manage complex HubSpot-SAP integration workflows with minimal or no coding. This significantly accelerates development, reduces reliance on specialized IT resources, and allows for greater agility in adapting integrations to evolving business needs.
Implementation Timeline

Go live with HubSpot + SAP in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both HubSpot and SAP, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most HubSpot + SAP deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for HubSpot + SAP.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See HubSpot + SAP integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Start Free Trial Request Live Demo