What Do Membership Models Entail?
Membership programs usually include some benefit or incentive for becoming a member. This can be as simple as giving members faster shipping options like overnight shipping that aren’t available to non-members.
A membership model can also be more complex, such as having industry-specific or niche-specific training and information that your team has accumulated as a provider in the space.
You could then aggregate these resources (which are helpful to have anyway), and it will establish you as a subject matter expert and be helpful to your customers.
With a membership, customers will have ongoing access to updated, relevant, and credible information. The information could be presented as videos and guides, checklists and best practices, reviews of products, and many other things.
Many types of membership programs will offer intangible services or benefits. Depending on your space, this could be a financial or insurance product that you can enable. And again, there’s digital knowledge transfer. You can also give members access to certain events.
Memberships can be many different things. Most of the time, there will be something unique that stands out within your space that you can leverage as a resource that you can bring the market as a membership benefit.