Custom Website Development Services

Updated February 15, 2024  |  8 min read

Tailor Your Website to Fit Your Unique Needs

As business models grow and evolve, standing out involves taking extra steps to make your business website shine and deliver the best user experience.

This means adapting custom website development solutions to meet your company’s unique needs and providing an attractive, functional custom website design that will stand out from the crowd.

Clarity is a custom web development company that serves every business, from the entrepreneur to Fortune 500 enterprises. We understand the importance of developing technology that suits your company and your company's targeted visitors while delivering unique and memorable web development solutions.

Custom web development solutions and web design company.
affordable custom web development services and digital marketing solutions

Custom Doesn't Have to Mean Expensive

Our innovative development team can help you address your company’s design, communication, internal, or client-facing needs with custom website development technology and eCommerce development services that are tailored to your business.

Custom web design does not always mean "from scratch." Most people are mistaken in thinking that, just because something is custom, it's a lot more expensive and takes a lot longer to build. Custom doesn't have to mean expensive. Clarity's development model is modular, kind of like building with Legos. Dump all the Legos on a table and everyone builds something custom from the same Legos.

The key is to find a custom website development company that specializes in both web design and development implements a "re-use" model to their coding practices.

Make Your Ideas a Reality

What isn't your website doing for you? If you have an idea that needs advanced web development, talk to Clarity. We'll give you all of your options to make it happen.

Custom Web Development for Small Business

Every small company is fighting to compete and grow, and their problems are often bigger than their larger counterparts since they don't have anywhere to hide mistakes. It takes a development company that works with all sizes of companies—a company like Clarity—to be able to truly help and ensure that all the web design, development, graphics, messaging, SEO, and more hit the target that will best serve your company's goals.

Always look for a company that has proven experience to deliver a top-tier product. Clarity specializes in custom website design for small companies and is ready to show you what we've done.

Visit Our Project Portfolio

Custom Web Development and website design for Small Business
building a new website

Building a New Website

There are a ton of reasons to get a new custom website design with an updated look and feel, new graphics, etc. But more importantly, it's an opportunity to address everything wrong with the old site. This is where we see opportunity for our clients to fix SEO issues, get the bonus rankings from Google for being "fully" mobile friendly, and update your messaging.

Even if your company's been around for 50 years, your new customers have not. They're millennials that have grown up on technology and their expectations of how a site should work and service them are far different than your previous or long-term clients. Get updated, and more importantly, stay competitive by implementing custom web solutions.

Choosing the Right Design Platform

There are a variety of powerful content management systems (CMS) with different features and functionality on the market, and choosing the right one during web development will depend on your business needs.

Whether you aim for the powerful yet easy customization with a CMS like DNN (DotNetNuke), or the strong blogging capabilities of WordPress, or the enterprise content managing capabilities of Sitefinity, Clarity can work with the CMS of your choice and customize it to fit your needs.

We can also guide you through the decision-making process if you’re unsure about which CMS to choose by providing you information about the pros and cons of each.

design platform
Search engine optimization.

Search Engine Optimization

SEO. How does it work? What does it do? In short, it helps inform Google and other search engines about your content in hopes that these engines will drive traffic to your website.

Google makes hundreds of changes to its algorithm per year; do you know how that affects your site? What are you doing about their latest updates? Don't worry, more than 95 percent of our clients aren't doing anything either. The other 5 percent are smart enough to know to call us (yep, we're SEO certified with SEO specialists on staff) and let us help them beat the competition.

Whether you need us to perform an audit and help with your strategy or you'd rather we train your team or do all the work, Clarity can help with your SEO services.

We make it easy for you

Clarity works with you and your team to create cost-effective, custom web solutions that can grow with your business. We're ready to show you how it's done.

Responsive Web Design

Mobile responsive. We've all heard it. We even think we know what it means. But do you understand the consequences if you don't have it—or worse yet, have it, but not done right? Responsive mobile design means that your web template automatically adjusts and shifts content, graphics, and navigation based on the viewing device (i.e., mobile phone, tablet, or desktop). While many companies have had their sites "fixed" to be responsive, they kept the old site and just had work done to it.

Unfortunatly for them, Google has changed their web crawlers to now fully render every page crawled (i.e. meaning that they load the CSS, JavaScript, etc.), so they can determine if a site is 100 percent mobile friendly.

Our experience has shown us that trying to update and maintain an old site doesn't cut it, and "retrofitted" sites are often penalized in its rankings. Clarity practices what we preach and have doubled our traffic by creating a fully mobile-friendly website. We can get you a customized website that delivers.

Responsive design.
Content management.

Managing Content

A content management system is more than just putting words on pages. Those words have to be carefully planned (see SEO above).

Remember, you're not the one on the internet searching for yourself. You're trying to generate content that Google (or search engines in general) will showcase to others searching on the internet. So you're not writing for you or your management team (the big mistake we see); you're writing for Google (and the people searching on Google) by providing content designed to beat the competition.

That means that you need to do the necessary research and build out your competitive master keyword list before you start writing.

Want to learn more? Read our Content Strategy article.

Custom Software Applications

To be successful in a cutting-edge world, many companies can no longer settle for the out-of-the-box functionality that a simple CMS provides. That's why Clarity works with the world's most powerful and secure CMS platforms.

If you’re hoping to create waves in your community by using custom software applications, Clarity can help. We are innovators at heart and understand how to develop new software concepts. From a rich web app to client portal development, eCommerce platforms to custom B2B marketplaces, we can help you develop the innovative website your business deserves.

Custom Software Applications.
We handle it all

Clarity's services go well beyond the technical side of customized website development. We have extensive digital marketing expertise that includes SEO, website design, paid ads, and more—all within your budget.

conference and event registration with custom website development

Conference & Event Registration Systems

If you regularly hold events or conferences, you can either buy an integrated event registration for your website or custom-build one to suit your organization’s needs. Custom web design and development can make it look and feel fresh every time.

Possible factors that may influence your decision are your customer or client base, whether you will be charging a fee, and how much information you require from your attendees.

If you’re unsure of which path to take, Clarity can help you analyze your company’s requirements and guide you in the right direction by providing custom web solutions to fit your budget.

Custom Microsoft CRM Implementation

Microsoft CRM has established itself as a leading provider of professional, user-friendly CRM systems, addressing important business concerns like flowcharts and task management processes.

One of the reasons Microsoft is favored as a CRM system is its understanding of the need to customize the CRM components. As a Microsoft Partner, Clarity can consult with you about your business’s needs, including your customer base and the needs of the personnel who will be accessing the CRM system.

Custom Microsoft CRM Implementation
custom web design services

Custom Web Design Services

Customers constantly tell us that "design isn't important, it's just a portal." However, a Carnegy Mellon study shows that within 50 milliseconds, or 0.05 seconds, a visitor has already formed an opinion of your company's professionalism and legitimacy—based on the design of the first page they see.

We've all heard that you can only make one first impression--the same holds true for web design. Every part of your website represents your company online. What does your website say about your company? At the very least, it should represent your company brand design, and have a professional look that fits your business and what you do.

That's why Clarity has a full team of designers on staff. Branding, logos, graphics, layout, wireframing, UI-UX... we cover it all during customized website development.

Custom Web Development

One thing that sets Clarity apart from other customized web development services is our focus on customizing websites to meet our customers’ needs in as finely-tuned a way as possible—all while minimizing costs.

Our custom web design and development solutions extend to the following features: ERP integration, CRM integration, web design, customer portals, SEO functionality, quote request forms, supply chain management, online store inventory management, payment gateway, tailored shopping experience, popular eCommerce shopping cart features, and so much more.

No matter what your business needs, we can deliver the custom web development services you need.

Custom web development.
custom developers

Forward-Thinking Custom Developers

Clarity creates customized websites that take advantage of the latest advances in mobile and desktop technology. Even better, our web development team sets you up for success in the future, allowing your business to take advantage of the technology that allows it to thrive and grow.

You don't need to start from scratch every time something monumental happens in web tech; you just need to be set up to succeed, to future-proof your business as much as possible.

Custom development will provide a platform that grows as your company grows, and Clarity can provide you with the ultimate eCommerce framework to make it happen. Bringing your current information into your new systems is a specialty of ours, and we look forward to showing you what we've done for other companies.


Prepare For The Future

If your current website, platform, or CRM is hindering your business's growth, consulting a customized website development company may be the only way to fully realize the potential of the company you want to build. Clarity has the experience to seamlessly integrate your back-end with a new eCommerce framework.

ecommerce development



Custom website design services involve creating unique and tailored websites to meet specific requirements and preferences of individual clients or businesses.

Unlike using pre-made templates, custom web design services start from scratch, allowing for a highly personalized and distinctive online presence. This process typically begins with a thorough consultation to understand the client's brand, goals, and target audience.

A custom web development company uses its expertise in layout, color schemes, typography, and user experience to craft a visually appealing and functional site. They may also incorporate specialized features into custom website design, such as e-commerce capabilities, interactive elements, and content management systems, depending on the client's needs.

The result of custom web development services is a one-of-a-kind professional, custom website that reflects the client's brand identity and effectively engages visitors. Custom website design services offer a competitive edge, improved user experience, and better alignment with specific business objectives, making them a popular choice for businesses seeking a unique and impactful online presence.


A web developer and a web designer are two distinct roles in creating websites. A web developer primarily focuses on the technical aspects of a site, responsible for building the functionality and structure using programming languages like HTML, CSS, JavaScript, and backend technologies. They ensure the site works smoothly, handling tasks like database management, server configuration, and application deployment.

On the other hand, a web designer is more concerned with the visual and user experience elements. They design the layout, color schemes, typography, and overall aesthetics of the website, often using graphic design software. Web designers also consider user interface (UI) design, ensuring the site is intuitive and easy to navigate.

While there can be some overlap between the roles, web developers and web designers typically collaborate closely to bring a website to life. Developers implement the design created by the designer, ensuring it functions properly and is accessible to users, while designers provide the creative vision that guides the development process.


Web developers are professionals who build and maintain websites. They use programming languages like HTML, CSS, and JavaScript to create the layout, design, and functionality of a site. They work with their project manager to ensure website design is user-friendly for site visitors, responsive, and compatible across various devices and browsers. They may also integrate features like forms, databases, and interactive elements.

Web developers also work on backend tasks, handling server-side operations, database management, and application logic. They collaborate with designers and clients to bring a website's vision to life, and often troubleshoot and debug to ensure smooth functionality. To put it simply, web developers play a crucial role in bringing custom website design projects to fruition.

Web developers and web designers are usually two significantly difference jobs. Web design makes the site look good and optimize it to make it easy for users. Web developers create the code that allows web design teams to do this.


The cost of web development services varies widely depending on factors such as complexity, functionality, and the expertise of the development team. Simple websites with basic features may cost a few thousand dollars, while more complex projects with advanced functionalities, custom designs, and extensive backend development can range from tens of thousands to hundreds of thousands of dollars.

Geographic location also influences costs, as developers in different regions may have varying hourly rates. Additionally, ongoing maintenance, updates, and support contribute to the overall expenses. It's essential to define project requirements clearly and collaborate with a development team to receive accurate cost estimates.

Finally, balancing budget constraints with the desired features and quality is crucial in determining the final cost of web development services. Because of this, it's vital that you find a trust web development company for website development services.


Custom web design is crucial for creating a unique online presence that aligns with a brand's identity and goals. Tailoring the design to specific business needs ensures a seamless user experience, enhancing engagement and conversions.

Prioritizing user interface (UI) and user experience (UX) design helps to make the website intuitive and user-friendly. Responsive design is essential, ensuring the site functions well across various devices and screen sizes. Customization also allows for optimal performance, as the design can be tailored to load quickly and efficiently. Brand consistency is maintained through custom designs, fostering trust and recognition.

Also, custom web design also accommodates future scalability and updates, ensuring the site remains relevant and adaptable to evolving business requirements and industry trends. Overall, a thoughtfully crafted custom web design enhances brand image, user satisfaction, and online success.


Custom website design involves several crucial elements to ensure a seamless user experience and effective functionality. Custom web design essentials include:

  • Clear Purpose and Goals: Define the website's purpose and objectives to guide the design and development process.
  • User-Centered Design: Custom web design should prioritize the needs and preferences of the target audience for an intuitive user experience.
  • Responsive Design: Custom website design must ensure the website is accessible and functional across various devices and screen sizes.
  • Navigation: A custom web development company should implement an intuitive menu structure and navigation system for easy exploration and better user experience.
  • Visual Design: When you build a website, utilize a cohesive color scheme, typography, and imagery to establish a brand identity and enhance visual appeal. Custom-made templates can make the addition of additional pages much easier.
  • Content Strategy: Custom web development should plan and organize content to deliver relevant, high-quality information in a clear and engaging manner.
  • Loading Speed: Custom web design and development should optimize elements to minimize loading times and enhance overall performance.
  • Search Engine Optimization (SEO): Custom web design should incorporate short- and long-term SEO policies to improve visibility in search engine results.
  • Security: Custom web development should implement measures to safeguard user data and protect against cyber threats.
  • Analytics Integration: Set up tracking tools to monitor user behavior and gather valuable insights for future improvements, which can help guide digital marketing strategies.
  • Scalability: Custom web development should design with future growth in mind, allowing for easy expansion and updates.

By considering these elements, a custom website can effectively engage users, convey information, and achieve its intended goals. A custom web development company can make sure you get everything you need in web design on both the front-end and back-end.

Still have questions? Chat with us on the bottom right corner of your screen #NotARobot

ACH hold for credit or debit card.
Autumn Spriggle is a Content Writer at Clarity Ventures who stays up to date on the latest trends in eCommerce, software development, and related topics to provide readers with the latest and greatest. She strives to help people like you realize the full potential for their eCommerce business.