International eCommerce

Multilingual eCommerce Solutions

Updated   |  4 min read
Key Takeaways
  • Multilingual eCommerce solutions are designed to support online stores that cater to customers from different countries and language backgrounds.
  • These systems typically include features that enable businesses to create and manage multilingual content, product catalogs, pricing, and payment options.
  • They also provide language-specific search functionality and allow for localizing shipping and tax options.
  • The most effective multilingual eCommerce websites are user-friendly, scalable, and customizable to meet the unique needs of each business.
  • These systems can help businesses expand their customer base, increase sales, and improve customer loyalty by providing a seamless shopping experience in the customer's preferred language.
An international eCommerce platform should be multilingual with free and premium options.

Multilingual eCommerce Solutions

Multilingual websites are attracting the attention of a large number of businesses and consumers today as the internet continues to develop as a global marketplace. For this reason, we at Clarity offer multilingual, multi-currency, out-of-the-box, and fully custom-developed eCommerce solutions that help meet the interests of your customers, no matter their global location, language, or currency.

With the help of our multi-currency eCommerce solution, you can create an online store(s) or marketplace that caters to your worldwide international customers with international taxes, shipping, customs, duties, and currency calculations.

The internet offers the opportunity to reach out to an exponentially larger audience, and making your site a multilingual eCommerce website is the crucial first step in broadening your reach and growing your target audience.

Multi-language websites can bring in more customers to an e-Commerce store.

Multilingual eCommerce Online Stores

We use the latest techniques to produce the multilingual software that promotes global commerce. That’s the Clarity difference
Dynamics GP ERP integration with Clarity e-Commerce Dashboard

Unblock Global Sales

With a multilingual integrated online store, you will be able to translate the content on your eCommerce website into more than one language. What this means for your business is that rather than restricting the sales of your company to the local markets, you can have access to customers speaking different languages across the world.

This will open doors to an exciting world of opportunities and provides global internet users the chance to learn more about your products and purchase them from your site. If you're looking to develop an international eCommerce solution, building a multilingual eCommerce website is the best place to start.

Multilingual e-Commerce with business international.

Accelerate eCommerce Transactions

When you compare online stores to brick and mortar, online eCommerce sites not only reach more potential clients faster, but have the added value to provide customer reviews and ratings in real-time, helping the customer to make an informed decision faster.

Being a multilingual site that can display the local currency for each country and helps alleviate worry of risk since the feeling is that you understand and do business "in" their country, improving the percentages of deals that close.

It is vital to use multilingual solutions to meet the needs of your potential customers.
Multilingual, multi-currency ecommerce solutions by Clarity ecommerce.

Global "Local" Commerce

Multilingual eCommerce solutions, as well as a multi-currency eCommerce integration, help your business develop and expand by providing people from different countries the ability to read more about your products and order them from your eCommerce store.

Without the functionality of a multilingual eCommerce website, your site would be restricted to the local market and your business can incur some potentially extreme opportunity costs.

  • We recently worked to develop a custom, multilingual website for one of our top clients, Walt Disney World Florida, to help them reach an extended demographic of clientele, which in turn generated highly favorable financial results.
  • Another client, LDR, produces medical devices that sell in each country, only after the equivalent to the United State's FDA has approved them. Those countries will not approve the use of their devices without having all data and product information in their local language.

Customer Trust

Customers seldom purchase products or services from a an eCommerce platform where they do not understand the language. For this reason, it is vital to use multilingual solutions to meet the needs of your potential customers by communicating in their native language.

When you compare online stores to brick and mortar, online eCommerce sites not only reach more potential clients faster but have the added value to provide customer reviews and ratings in real-time, helping the customer to make an informed decision faster.

Being a multilingual site that can display the local currency for each country is a marketplace innovation that helps alleviate the worry of risk since the feeling is that you understand and do business "in" their country, improving the percentages of deals that close.

A multilingual e-Commerce website may use a multilingual plugin.

Multiple Languages Provide Global Access

The first step in making your eCommerce website accessible to international visitors is to introduce a program that is capable of translating the text on your website into multiple languages.

Once you provide the text, the automatic translation in each language you choose will be produced for you. Your eCommerce website will also contain different options and descriptions for every language, content pages, categories, and products.

At any stage, you will be able to view your eCommerce website in any language that you want. Your website should also contain a function for multi-currency eCommerce so that your users are able to place their orders and pay in their relevant currency. This simple step will have a dramatic impact on your potential revenues.

Clarity eCommerce multilingual solutions for global markets and multiple countries.
A multilingual e-Commercewebsite to offer multiple currency options

Need Help with Your Multilingual eCommerce Website?

Clarity Ventures is here to help you go global. We can customize any part of your eCommerce website so that you can market to anyone, accept their currency via a payment hub, and boost your search engine optimization results at the time time.

We'd love to show you how a multilingual eCommerce site works during a complimentary discovery session. It's a free, no-pressure meeting where we'll answer your questions and show you what we can do for your multilingual website. Get in touch to make it happen!



Multilingual eCommerce refers to the practice of selling goods or services online to customers who speak different languages. It involves creating a multilingual eCommerce website for an online store, allowing customers from various countries to browse, purchase, and receive support in their native language.

Successful eCommerce platforms includes localized content, product descriptions, pricing, and customer service. It enables businesses to expand their customer base and reach a global audience that speak different languages.

A multilingual eCommerce business must also consider cultural differences, payment options, and shipping logistics. Providing a seamless user experience for international customers can increase customer satisfaction and loyalty, leading to long-term success.


To make your website multilingual and support different languages, there are several steps you can take. First, identify the languages you want to support and determine the scope of the website translation work required. Then, create a plan for translating content, including product descriptions, menus, and any other text in your eCommerce store.

Next, consider using an automatic translation plugin or service to automate the process of translating content for your multilingual website. Ensure that the translated content is accurate and culturally appropriate.

Finally, implement a language switcher on your site to allow users to switch between languages easily. It's also important to test your site thoroughly to ensure that it's working as intended in all languages.


While website localization is not mandatory to start a multilingual eCommerce store, it can significantly improve your chances of success with international customers.

Localizing your website involves adapting your content, language, and design to the cultural and linguistic norms of a specific region. This can help your eCommerce store connect with an international audience on a deeper level and build trust with them.

By providing localized content in addition to a multilingual website, you can also ensure that your customers understand your product offerings and can navigate your site more easily. Additionally, localizing your site can help you stand out from your competitors and improve your search engine rankings in different regions. Investing in website localization can give your multilingual website a competitive advantage and help you reach a broader customer base.


The number of languages you should offer in your eCommerce online store depends on your target audience and business goals. If you are targeting a global audience, it may be beneficial to offer multiple languages to cater to the diverse needs of your online shoppers. However, if your audience is primarily located in one country or region, offering just one or two languages may be sufficient.

It's important to consider the costs and resources required to translate and maintain additional languages on your site. Providing a seamless user experience in each language requires attention to detail and ongoing effort. Ultimately, it's essential to weigh the benefits and costs of offering multiple languages and make an informed decision based on your business needs.


While Google Translate can be a quick and easy solution to translate your eCommerce site, it's generally not recommended for several reasons. First, machine translation, including Google Translate, is not always accurate and can produce awkward or incorrect translations that may confuse or offend your audience.

Second, machine translation cannot capture the nuances of language and cultural differences that are critical in eCommerce, such as product descriptions, pricing, and customer service.

Lastly, Translate is not always reliable for translating technical terms and industry-specific jargon. To ensure high-quality translations and provide a positive user experience, it's best to work with professional translators or use automatic translation tools specifically designed for eCommerce.


Yes, a multi-language website can significantly boost sales in international markets. Providing content in the language of your target audience can improve customer engagement and build trust.

It also helps to remove language barriers and makes it easier for online shoppers to navigate your site and understand your products and services. This improves the overall user experience, leading to increased conversions and sales. By offering a multilingual website, you can also differentiate your business from competitors and expand your reach into new markets.

There will be additional work involved to improve search engine optimization for other languages. The best eCommerce platforms can help you with SEO no matter the native language so that search engines can find you and your products.

Overall, a well-executed multilingual strategy can be a powerful tool for driving revenue growth and building a global brand.


A multilingual eCommerce website provides several advantages for businesses. First, it allows businesses to reach a broader audience and expand into new markets by providing content in multiple languages. This increases the chances of converting browsing customers into loyal buyers.

Secondly, multilingual eCommerce websites improve the user experience by providing customers with content in their preferred language, making it easier for them to navigate and make purchases. This builds trust and credibility with customers, leading to increased customer satisfaction and loyalty.

Thirdly, an eCommerce solution helps businesses stay ahead of competitors who may not be offering multilingual options. Ultimately, a multilingual eCommerce website can help businesses increase revenue, build brand awareness, and establish a global presence.


A multilingual eCommerce website enhances search engine visibility by catering to diverse linguistic preferences, broadening the target audience, and improving user experience. Search engines prioritize user satisfaction, and offering content in different languages increases accessibility, engagement, and reduces bounce rates.

Multilingual sites provide a more comprehensive set of keywords and phrases, optimizing search engine algorithms for a wider range of queries. This linguistic diversity enhances the website's global reach, attracting international customers and boosting organic traffic. It also facilitates the creation of region-specific content, aligning with local search trends and cultural nuances.

A multilingual eCommerce website with international SEO improves the website's search engine optimization by fostering inclusivity, relevance, and user-friendly navigation across various linguistic landscapes.

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Stephen Beer is a Content Writer at Clarity Ventures and has written about various tech industries for nearly a decade. He is determined to demystify HIPAA, integration, and eCommerce with easy-to-read, easy-to-understand articles to help businesses make the best decisions.