Incorporating Industry Best Practices
Content Delivery Networks
First off, you may want to take advantage of content delivery networks, optimization, and caches.
Start by reducing the page load time of your international eCommerce site. You need to determine the set of data that generally goes from the hosting server to the end user's browser. And then try and
reduce the size of that.
After that, it would be a good idea to set up content delivery networks. These are primarily a distributed network of caches. To put it simply, they are checkpoints that are present across the globe. They store (or cache) your site's data
beforehand. So, every time a request is sent out by a client's browser, the information is delivered to them through the nearest checkpoint, via the shortest route. It can dramatically improve the load time of your site, regardless of the
region.
As you would expect, CDNs and optimizing data is not the perfect solution to this problem. Content delivery networks can only improve latency for images and content that they can cache. So, they are not necessarily going to improve the
latency for data that is coming in dynamically. Therefore, it is essential to keep in mind that dynamically generated content on your site may take just as much time to load.
So, while content delivery networks are low cost and an excellent place to start, they are not necessarily a complete solution. You may set up a CDN and optimize your platform initially, though, to get the low hanging fruit.