Multilingual Website Best Practices in eCommerce

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Why Multilanguage Media eCommerce Is Essential

As eCommerce, or online commerce, becomes increasingly integrated worldwide with the way we shop as consumers and market as sellers, it’s even more imperative to engage with customers in their various languages.

If you want them to interact with the eCommerce platform and have the best possible experience, your platform needs multilanguage capabilities.

This goes beyond just translating the words; it entails crafting the right content that demonstrates understanding and empathy.

The fact remains that eCommerce on an international scale offers an astonishing opportunity for faster business growth. This can be attained through strategies and a multicurrency and multilingual website.

Clarity eCommerce Framework™ helps you translate your web content perfectly into different languages to fit your market, enabling a more interactive experience for your platform users on the global front. You can grow your eCommerce reputation globally through a multilingual website.

Create an Engaging Multi Language Website

Strategies for Tailoring the Platform to Your Audience

tailor the platform to your audience

The main goal for an eCommerce business is to deliver the maximum value possible by focusing on the culture and needs of the people in that region.

This makes multilingual eCommerce an essential part of international eCommerce businesses. If you don’t know that particular language, selling and getting feedback can be a challenge without the right multilingual website capabilities.

Multi-language media isn’t just about having the platform translated into the correct languages; it’s also about tailoring the platform to the audience, in terms of what different people expect and find appealing, which are things influenced by culture, region, and language, among others.

There are different ways to go about doing this, but many can be summarized under three main strategies.

Three Strategies for Successful Multilanguage Media in Your Platform

  1. Crawl Strategy
  2. Walk Strategy
  3. Run Strategy

The Crawl Strategy can be seen as a rather basic strategy in approaching multilingual eCommerce for your website. The Walk Strategy is a better approach but slightly more complex, while the Run Strategy is seen as a virtually perfect system, but is the most difficult to implement.

Crawl Strategy

A good example of this for your website would be implementing a simple Google Translate API or script on your website that helps in translating your content. This can be beneficial when it comes to the cost of implementation and low overheads. Once this is set, the script translates all your content and labels on your website based on the selected language. The only thing that doesn't get translated is text on images.

A drawback of this method is that the translations may not be perfect since it is being translated by a computer or artificial intelligence (AI). Artificial intelligence in eCommerce can be off-putting to some of your users reading imperfectly translated content – although some users might not mind as long as they can make a purchase.

Walk Strategy

For the walk strategy, you’ll do some manual translation. You could do a manual translation for labels. Most labels can be easily translated. The Clarity eCommerce platform even offers already translated labels for most popular languages.

This enables any user reading through your website to have an idea of what’s going on even if they don’t understand the entire language on the website. Having your labels translated helps your users easily navigate your website.

This can also be beneficial when it comes to cost overheads and easy navigation without converting all product data and images.

Run Strategy

This particular strategy involves translating the website in its entirety. This includes translating content, images, and even URLs if possible. This translation must be done to reflect each country you are operating in.

You can create a subdirectory or subdomain so that with anything a user enters within the main browser using the primary domain, they are directed automatically to their language or native subdomain.

To make this work perfectly, you should insert a location detector to detect the user’s location and language. Also, the user should be given the option to switch between languages.

This comes with a lot of benefits, especially when your multi-language website is receiving a lot of traffic from particular regions. As time goes on, you can employ people from those specific regions to audit and translate your site labels, product data, and content.

There are many agencies and businesses that offer international eCommerce multilingual translation services. Clarity eCommerce is equipped with the right capabilities to enable these external agencies to make translation-related changes for you.

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Benefits of a Multilanguage eCommerce Platform

Benefits of a Multilanguage eCommerce Platform

There are numerous benefits for eCommerce business in having multiple languages accessible on your platform. Clarity’s eCommerce solution uses the latest technologies for multilingual software that promotes global eCommerce.

Unlock the Doors to Global Sale with Multilingual Integrations

Having an eCommerce store with multilingual integrations would enable easy translation of your content into different languages. This means that your business and sales are not restricted to your local markets alone.

You now have access to customers that speak other languages across the globe. This means more sales, more opportunities, more awareness for your products, and a global reach for your site.

If you are looking to take your business to the international level, having a website with multilingual integration is the way to go.

Faster Transactions with Better Communication

Having a multilingual website means that you are bringing your products to the doorstep of your customers—no matter the region or language.

This means you can communicate faster with them and ensure faster transactions and accelerated sales. In a sense, you are bringing "window shopping" to all your customers around the world.

Bridging this gap in communication between your business and your potential customers is an essential factor for accelerated growth in any business. If you can communicate with them, you can sell to them.

Better Customer Satisfaction with Relevant Features

The satisfaction of your customers cannot be overlooked in the eCommerce industry. Features that are relevant to customers are much better than irrelevant ones, and will result in greater satisfaction with your site.

With user experience research and design implementations, you can create a platform that is customized to each client or client group for different languages and regions.

Better Customer Satisfaction with Relevant Features

This starts with clients being able to understand your website in their native languages, and expands into developing the site content itself, including video media, blogs and headlines, advertisements, apps, product descriptions, and more.

To do all of this, you need an eCommerce platform that can be customized to your needs and the expectations of your clients.

You’ll need to be able to do integrations, tailor webpage designs, create subdomains, and more, in order to create the best, most relevant user experience possible for your customers.

Essentially, while it might be more complex, your business can take off by implementing the Run Strategy. This is something Clarity eCommerce can enable you do to (as well as the Crawl and Walk Strategies, whichever is best for your business).

It has everything you’ll need to make this best practice a reality for your company, and not only benefit your bottom line, but your customers, too.

User experience is an essential part of product marketing in the business world—don’t let yourself fall behind the curve.

Improve Analysis of Customer Satisfaction with Feedback

Having feedback from your customers is an essential analytic tool for analyzing the needs, satisfaction levels, and appreciation of your customers.

This can be enhanced when you serve the content of your website to your customers in their languages. Also, this can increase the stay-time on your website which is a great analytic tool for site modification and customer satisfaction improvement.


Pave the Way Ahead for Your Multilingual eCommerce

Clarity provides eCommerce businesses with the tools needed for multilingual website integrations. This gives you access to integrations that allow for business growth and easy customization of your eCommerce website.

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Autumn Spriggle is a Content Writer at Clarity Ventures who stays up to date on the latest trends in eCommerce, software development, and related topics to provide readers with the latest and greatest. She strives to help people like you realize the full potential for their eCommerce business.