Finding the Right Solution Unique to Your Business
Improve Your eCommerce with Special Events and Holidays
International eCommerce comes with certain major advantages for managing cash flows. One such advantage stems from the fact that different locations have various holidays and seasons, where specific
promotions can be run around these events. It’s advisable to load up a calendar with established traditions and national holidays, so that your international eCommerce application can provide timely promotions and increase sales volume in
anticipation of those special events.
For example, you might have a scenario where the shipping is much slower during a holiday period in just one region. Well, does your international eCommerce platform have these capabilities to divide
the sales? Only then you will be able to efficiently handle the situation and reap the benefits.
This does not only involve applying a sale to an item within your international eCommerce but applying it to a specific region instead. Perhaps you wish to run the sale on a set of items within an area or a category within a region. As an
example, if you are targeting a German holiday, maybe you would choose to create a category called Bratwurst Fest and have related products under it. You could also offer Mardi Gras offerings to states that celebrate this event or target
certain religious groups in different regions with their respective holiday celebrations and related items. You may exhibit a large degree of creativity when it comes to the possibilities of such a capability.
Whenever there is a national holiday or event with loyal followers who proudly celebrate it nationally, it presents a unique opportunity. You'll want the ability to take advantage of such events with your international eCommerce, so that you
can run promotions which really build rapport with the end users and help them see your part of their community. This is achieved by offering users special discounts that acknowledge the holiday, and even encourage them to benefit during
these special events as a form of recognition. The core concept is that you want to make sure everything runs smoothly with the rest of your international eCommerce application, even when you are running specialized promotions for holidays,
traditions and specific events that are occurring.