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Feature Library

Every commerce capability your B2B buyers and back office need, 27 built-in features, all integrated.

From customer-specific pricing tiers and punchout catalogs (Ariba / Coupa / cXML) to a headless API exposing thousands of endpoints, every feature on the Clarity eCommerce Framework is built for B2B reality, packaged out of the box, and connected through Clarity Connect to your ERP, CRM, payment gateway, and shipping carriers. One platform, 27 features, every customer-specific, channel-specific, and integration-specific scenario covered without a custom build.

27-Feature Library

The B2B feature set actually built for B2B. Twenty-seven capabilities, out of the box.

Twenty-seven enterprise-grade features organized by where they live in the commerce lifecycle: catalog discovery, B2B cart and checkout, ordering patterns, account hierarchy and self-service portals, order and invoice operations, marketing and analytics, and platform architecture. Every feature ships out of the box, configurable to your business rules, and integrated through Clarity Connect to virtually any ERP, CRM, payment gateway, or shipping carrier.

27 Built-in Features
25+ ERPs Supported
Thousands API Endpoints
Real-time Bi-Directional Sync

Catalog & Discovery

4 features

Product Catalog

Million-SKU PIM · 7-Tier Categories · Variants & Bundles

Enterprise-class Product Information Management for up to 50 million SKUs. Seven-tier category depth, configurable attributes, grid / swatch / drop-down variants, kits and bundles, related-products carousels, and bulk import / export via spreadsheet or ERP sync.

Explore Product Catalog

Advanced Search

Elastic Search · Keyword Aliases · Faceted Filters

Elastic Search-backed catalog search with synonyms and keyword aliases, six built-in filter facets (search terms, rating, category, custom attribute, price range, brand), dynamically generated attribute filters, and B2B-tier-aware price filtering.

Explore Advanced Search

Content Management

Built-in CMS · Dynamic Categories · WYSIWYG Editor

Native CMS for category landing pages, mega-menu imagery, dynamic product tabs, and rich category descriptions. Bulk-import category trees, manage on-page imagery, and edit content with a WYSIWYG editor. No separate CMS license required.

Explore Content Management

Multi-Language

Admin-Controlled Translations · Multi-Locale · International Sales

Multi-Lingual Module translates menu, navigation, and storefront text into international languages with admin-controlled phrasing, giving you more accurate output than blind machine translation. Optional deeper modules handle product content and category translations.

Explore Multi-Language

Pricing, Cart & Checkout

5 features

Customer-Specific Pricing

Multi-Tier · Resellers vs. Distributors · Qty Breaks

Three pricing-provider models (Flat, Pricing Rules, Multi-Tiered Price Points). Assign unique pricing per account, partner type, or contracted customer. Quantity-break tiers ($10 for 1–10 units, $9 for 11–100, $8 for 101+) and account-tier overrides.

Explore Customer-Specific Pricing

Promotions & Discounts

Buy X Get Y · Auto-Apply · Per Account / Category / Role

Discounts module with Buy-X-Get-Y logic, scoped by Product, Account, Account Type, Category, User, or Role. Start / end dates, use-count limits, exclusivity flags, percent or dollar amounts, priority ordering, and auto-apply without a discount code.

Explore Promotions & Discounts

Shopping Cart & Checkout

Targets Multi-Address · PCI Wallet · Level II / III

Modular checkout (method, shipping, tax, billing, payment, confirmation) with Targets Checkout for per-line-item multi-address split shipments, PCI-compliant tokenized Wallet for cards and ACH, and Level II / III interchange capture for B2B savings.

Explore Shopping Cart & Checkout

Multi-Currency

Real-Time Conversions · Local-Currency Checkout · Lower Abandonment

Multi-Currency Module with live conversion rates from an external API. Buyers shop and check out in their local currency, reducing cart abandonment that comes from foreign-currency uncertainty. Compatible payment gateway required for multi-currency acceptance.

Explore Multi-Currency

Tax Management

Avalara Certified · Internal Tax Tables · ERP Tax Tables

Three tax-calculation providers: Avalara (Clarity is a certified partner), Internal Tax Tables maintained per country / state / ZIP, or live ERP Tax Tables (requires Connect). Tax-Exemption Number and Tax-Entity-Use Code captured per account for B2B exemption handling.

Explore Tax Management

B2B Ordering Patterns

4 features

Quoting & RFQ

Quote Cart · Admin Review · Auto Convert to Order

Quote Cart stages products for custom-quote requests instead of checkout. Admin reviews, modifies, and processes. Customer approves and submits payment. System auto-converts the approved quote into an ERP-synced Sales Order. Sales Groups thread the relationship across the lifecycle.

Explore Quoting & RFQ

Bulk Ordering

8 Re-Order Paths · XLS Import · Quick-Add Sales Pad

Eight built-in re-order paths: Wish Lists, Favorites, Shopping Lists, past orders, past invoices, sales quotes, bulk XLS import, and a Quick-Add sales-pad UI. Plus saved Shopping Lists for "new hire kits" or recurring office orders, with single-click add-all-to-cart.

Explore Bulk Ordering

Punchout Catalog

cXML / OCI · Ariba / Coupa / SciQuest · UNSPSC / NAICS

PunchOut catalogs for SAP Ariba, Coupa, Oracle PunchOut, SciQuest, and Unimarket. cXML-based real-time updates and pricing, custom product configurations, contract-compliance authorization, and UNSPSC / NAICS code segregation for buying-policy enforcement.

Explore Punchout Catalog

Subscription Commerce

Auto-Generated Orders · Memberships · Recurring Billing

Subscriptions module auto-generates recurring orders and charges saved payment methods on schedule. Pair with Memberships for tiered benefits, and with Connect-driven recurring billing for milestone- or release-based invoicing in long-term contracts.

Explore Subscription Commerce

Accounts, Portals & Orders

4 features

Account Hierarchy

Account / Users · Pre-Paid Contracts · Ship-To Locations

Companies as Accounts, contacts as Users. Multiple Users per Account. Shared Account-level Address Book, Account Balances and Credit Limits for pre-paid contracts, hundreds of role-based access controls, and Sales-Group visibility across an entire buying organization.

Explore Account Hierarchy

Customer Portal

Self-Service Dashboard · Wallet · Lists & Alerts

A unified User Dashboard hub: Profile, Account Profile, Address Book, PCI-compliant Wallet, Orders, Invoices, Quotes, Wish List, Favorites, Shopping Lists, and In-Stock Alerts. Every B2B self-service workflow in one branded portal, deployable standalone or embedded.

Explore Customer Portal

Order Management

Sales Groups · Sub-Order Splits · Auto Re-Order

Orders Tab in the User Dashboard plus an Admin Orders module (confirm, capture payment, void, add notes, tracking, ship). Sales Groups thread quote → order → sub-orders → invoice as a single traceable transaction. One-click re-order from past orders.

Explore Order Management

Invoice Payments

NET30 B2B Terms · Online Pay · Multi-Invoice Payment

Invoices Tab for B2B Terms customers. View invoices synced from your ERP, pay one or multiple invoices online with the same PCI-compliant Wallet, apply Account Credit, attach BOL / BOM / certs to invoice records, and re-order from any past invoice.

Explore Invoice Payments

Operations: Inventory & Fulfillment

2 features

Inventory Sync

Multi-Warehouse · Backorder · In-Stock Alerts

Counted-stock or unlimited-stock per SKU. Multi-Warehouse (PILS) inventory tracking, real-time backorder notifications in cart, bell-icon In-Stock Alerts that email customers when inventory recovers, and live bi-directional ERP sync via Clarity Connect.

Explore Inventory Sync

Shipping & Fulfillment

USPS / UPS / FedEx · LTL & International · Split Shipping

Built-in carrier rate quotes (USPS, UPS, FedEx) using product weight and dimensions, plus optional LTL, intermodal, international, and 3PL providers. Flat-rate fallback, Shipping-Package templates, and Targets Checkout for per-line-item split shipments.

Explore Shipping & Fulfillment

Marketing, Analytics & AI

3 features

SEO & Marketing

Native SEO Architecture · Product Sitemap · Review UGC

Native SEO architecture: SEO-friendly URLs, per-product meta tags, auto-generated productsitemap.xml, WYSIWYG category landing pages, and built-in Product Reviews (admin-moderated) as user-generated content for fresh-content signals and Review-schema rich results.

Explore SEO & Marketing

Analytics & Reporting

Google Ecommerce · PowerBI / Tableau · Sales & Commissions

Native Google ecommerce analytics integration, Admin sales and commissions reporting, and Connect-driven persistence layer that connects directly to PowerBI, Tableau, or any reporting engine for custom B2B dashboards and revenue intelligence.

Explore Analytics & Reporting

Personalization & AI

Product Components · AI Content Generation · ML Recommendations

Dynamic Product Components: Featured, Frequently Purchased With, Recently Viewed, Alternative, Top Sellers, Up-Sell. AI Content Generation Module produces product and category copy from the Admin UI. Optional AI / ML add-on powers behavior-driven recommendations.

Explore Personalization & AI

Architecture & Platform

5 features

Composable Architecture

Multi-Protocol Connectors · Common Model · Persistence Layer

Storefront + Admin Portal + Connect integration hub, composed on a Common Model with shared field mappings. Multi-protocol connectors (REST, SOAP, GraphQL, EDI, file-based) speak to ERPs, CRMs, PIMs, and 3PLs. Persistence layer caches and logs every event.

Explore Composable Architecture

Headless Commerce

Thousands of Endpoints · Decoupled UI · Hybrid Embed

Built API-first with thousands of endpoints, compared to a few hundred on most platforms. Run fully headless, decoupled, or hybrid: embed cart, wallet, dashboard, and checkout into any CMS or mobile app while a packaged OOTB storefront keeps selling.

Explore Headless Commerce

API-First

Swagger UI · Common Model · Custom Endpoints

Every capability exposed as an API endpoint, documented in a built-in Swagger UI and an in-platform API Reference. Build custom front-ends, mobile apps, partner integrations, or AI agents against the same endpoints that power the OOTB storefront.

Explore API-First

Multi-Storefront

Multi-Vendor Marketplace · Cart Splits · Brand-Per-Site

Multiple storefronts under one installation: multi-brand, multi-region, distributor / dealer / franchise networks, or a full multi-vendor marketplace. Auto cart-splitting per seller, per-seller inventory and shipping, commission tracking, and per-store branding.

Explore Multi-Storefront

Mobile Commerce

Responsive Storefront · Mobile Apps · Headless-Powered

Mobile-responsive storefront out of the box, plus native iOS / Android mobile-app delivery via the headless API. Field-sales reps, route-truck drivers, and on-the-go buyers get the same catalog, account, and checkout experience on any device.

Explore Mobile Commerce
See the feature set in action

Bring your commerce model. Walk away with a working preview of every feature you need.

Schedule a 30-minute walkthrough and we'll show the Clarity eCommerce Framework running against a sandbox of your own SKUs, your own customer accounts, and a live feed from your ERP, with the specific features your business depends on already enabled. Customer-specific pricing, quote workflows, punchout, headless API, multi-vendor marketplace: whatever your B2B model needs is already built in.

27Built-in Features
ThousandsAPI Endpoints
Real-timeBi-Directional Sync