Feature · Bulk Ordering

Eight out-of-the-box ways B2B customers reorder: Shopping Lists, bulk XLS import, Quick-Add Sales Pad, and past orders & invoices.

B2B buyers don't browse, they reorder. The platform gives them eight first-class paths to add the right SKUs at the right quantities in the fewest clicks: single-click add-all from a named Shopping List, a spreadsheet upload that stages 200 lines in seconds, a Quick-Add Sales Pad for power buyers and CSRs, and direct reorder from past orders, past invoices, and approved sales quotes. Every path runs through the same Account-aware order pipeline and syncs bi-directionally to your ERP through Clarity Connect.

8 OOTB Reorder Paths
Single-Click Add-All-to-Cart from Shopping List
XLS Bulk Spreadsheet Import
Quick-Add Sales-Pad UI for Power Buyers
25+ ERPs Synced via Clarity Connect

What is Bulk Ordering in Clarity eCommerce?

Bulk ordering is also known as B2B ordering. Bulk Ordering in the Clarity eCommerce Framework is the bundle of reorder mechanics built around the way B2B customers actually buy. Not by browsing a catalog, but by repeating, refining, and expanding the same purchases they made last month. Per the platform: there are 8 out-of-the-box ways your customers can easily reorder from you: Wish Lists, Favorites, Shopping Lists, past orders, past invoices, sales quotes, bulk XLS import, and a Quick-Add Sales Pad UI. Subscriptions are available as well. Together those paths cover the full B2B reorder spectrum, from a single SKU re-add off a Favorite to a 200-line bulk submission from a spreadsheet to a recurring auto-shipped subscription.

If you don't make it easier to re-order from you, then your customers will be more tempted about shopping prices. B2B reorder velocity is one of the most under-measured drivers of revenue growth. A buyer who can reorder ten products in ten seconds reorders more often, builds bigger baskets, and concentrates more of their spend on your storefront. A buyer who has to click Add to Cart on each SKU one at a time eventually picks up the phone, emails a CSR, or calls your competitor. The eight OOTB reorder paths exist to ensure that whatever the buyer's pattern is (a saved list, a spreadsheet, a part-number paste, or a re-up of last month's invoice), there is a fast, native path inside the storefront that closes the loop in the fewest clicks possible.

We've done B2B for more than 20 years. This is where we started and where our clients live. B2B/Bulk Ordering is a core capability of the Clarity eCommerce Framework's B2B layer, working alongside Account Hierarchy (so the right Customer-Specific Pricing applies the moment a buyer logs in), the Customer Portal (which hosts the Shopping Lists, Wish List, and Favorites tabs in the User Dashboard), the Product Catalog (which exposes the Add-to-list buttons on every Product Details Page), and Subscription Commerce (which turns a Shopping List into a recurring scheduled order).

The problem: most B2B carts make reordering harder than picking up the phone.

Generic carts are built around the single-shopper, single-cart, single-checkout consumer journey. They have no answer for a procurement manager who needs to reorder the same 47 SKUs every month, a CSR who is fielding a phoned-in PO with 80 line items, or a power buyer whose entire planning workflow lives in a spreadsheet. The result is friction the customer can feel, and revenue you can lose.

Step-by-step walkthrough

Bulk Reorder Workflow

From named Shopping List to ERP Sales Order

Seven steps showing how a B2B power buyer combines three of the eight reorder paths (named Shopping List, Quick-Add Sales Pad, and bulk XLS import) to stage and submit a high-velocity bulk order.

1

Buyer signs in to the Account-aware storefront

The buyer logs in to the storefront. Customer-Specific Pricing, the shared Address Book, the saved Wallet, and the User Dashboard all light up because the storefront knows which Account this User belongs to.

2

Open a named Shopping List

From the Shopping Lists tab in the User Dashboard, the buyer opens a named list. For example, a “new hire kit” containing a laptop, RAM upgrade, laptop bag, printer, paper, toner cartridge, and a warranty SKU.

3

Single-click add-all-to-cart from the list

From the Shopping Lists UI the buyer adds individual items or all items from the list to the cart in a single click, turning a multi-product reorder pattern into one button-press.

4

Top up the cart with Quick-Add Sales Pad

For ad-hoc additions, the buyer uses the Quick-Add Sales Pad in the Shopping Cart: type or paste a SKU and quantity, hit enter, and the line appears instantly at the right contracted price.

5

Bulk-import a long SKU list from a spreadsheet

When the next month's reorder has 60+ line items, the buyer uploads a spreadsheet of SKUs and quantities via the bulk XLS import workflow and the cart populates against Customer-Specific Pricing in seconds.

6

Submit the order through the standard Checkout

With the cart staged from all the bulk paths combined, the buyer proceeds through the standard Checkout using the Account address book, contracted prices, saved Wallet payment, or Account Credit drawn against a pre-paid contract balance.

7

Order threads to ERP and stays linked by Sales Group

The storefront creates the order and Clarity Connect creates the corresponding Sales Order in the ERP, threaded into a Sales Group that links every future sub-order, partial shipment, and invoice back to this bulk reorder for full lifecycle traceability.

Benefits & business impact: what eight reorder paths deliver.

Bulk Ordering does more than save clicks. It raises reorder frequency, raises basket size, makes CSR labor go further, opens a path to subscription-style recurring revenue, and turns the buyer's own purchase history into the most personalized catalog you could hand them.

Reorder velocity goes up

Single-click add-all-to-cart from a Shopping List, instant Quick-Add line entry, and one-upload bulk XLS import collapse a 60-click reorder into something that takes seconds. Buyers reorder more often when reordering doesn't hurt.

Bigger baskets, cleaner orders

When a saved list contains every SKU the buyer needs, fewer items get forgotten and fewer follow-up orders are needed. Basket size on Shopping-List-driven orders is reliably larger than on cold-catalog browsing.

CSR throughput multiplies

The Quick-Add Sales Pad turns a 30-minute phoned-in order into a 5-minute one. A single CSR can handle more calls, customers wait less on hold, and your call-volume cap stops capping your revenue.

Subscription-ready reorder patterns

A saved “monthly office purchases” Shopping List is a subscription waiting to happen. Convert any list into a recurring scheduled order through Subscription Commerce and the customer's reorder shows up on auto-ship every cycle.

Purchase history becomes a personal catalog

Past orders, past invoices, and approved sales quotes are all reorder-able in a click. The customer's richest catalog is what they've already bought from you. Putting that history one click from the cart raises share-of-wallet without a marketing campaign.

ERP stays in lock-step on every bulk order

A 200-line bulk submission creates one Sales Order in your ERP with all the right Account, ship-to, and Customer-Specific Pricing fields populated. No manual re-entry, no reconciliation, no missed line items. Clarity Connect handles the sync.

The people who benefit span every B2B persona: buyers get a reorder experience that respects how they actually plan and purchase, procurement teams get saved lists that survive personnel changes and become institutional knowledge, CSRs get a Quick-Add Sales Pad that turns phoned-in orders into 5-minute handle times, finance teams get clean, contracted-priced orders flowing into the ERP with no manual entry, sales leadership gets higher reorder frequency, bigger baskets, and a subscription path for recurring SKUs, and your operations team gets the labor savings that compound across every CSR-assisted order the storefront absorbs.

Frequently asked questions

What are the 8 out-of-the-box reorder paths in Clarity eCommerce?
Per the platform: there are 8 out-of-the-box ways your customers can easily reorder from you: Wish Lists, Favorites, Shopping Lists, past orders, past invoices, sales quotes, bulk XLS import, and a Quick-Add Sales Pad UI. Subscriptions are available as well. Together those paths cover the full B2B reorder spectrum, from a single SKU re-add off a Favorite to a 200-line bulk submission from a spreadsheet to a recurring auto-shipped subscription, all running through the same Account-aware order pipeline.
What is a Shopping List in Clarity eCommerce?
Per the platform: the Shopping Lists Feature allows the Customer to create multiple named lists of products. When viewing the Product Details Page, the Customer can add the Product to an existing Shopping List for viewing / purchasing later. Customers can Create, Read, Update, and Delete their Shopping Lists via the User Dashboard. From the Shopping Lists UI, a user can add individual or all items from the list to the cart in a single click. This is particularly useful when customers re-order a large number of items, for example ordering a laptop, RAM, bag, printer, paper, toner cartridge, and warranty for each new employee hired.
How does the bulk XLS import workflow work?
Customers download or build a spreadsheet of SKUs and quantities, then upload it to the storefront. The platform parses the file, matches each row against the catalog (and Customer-Specific Pricing on the Account), and stages every line in the cart with the contracted price. The buyer reviews, edits if needed, and proceeds through standard Checkout. This is the high-volume path for power buyers who do their planning in a spreadsheet and want one upload instead of fifty Add-to-Cart clicks. See the companion Phoenix Bulk Product Import via Spreadsheet walkthrough for a customer-flavored real-world example.
What is the Quick-Add Sales Pad?
The Quick-Add Sales Pad is a fast-entry UI inside the Shopping Cart for power buyers and CSRs. Type or paste a SKU and quantity, hit enter, and the line appears in the cart instantly at the right Customer-Specific Price. Per the platform: the Shopping Cart supports a Quick Add Feature for making last-minute additions to the cart before Checkout. It is also the natural UI for a CSR placing an order on a customer's behalf when a buyer calls in with a list of part numbers.
Can customers reorder from past orders, past invoices, and prior quotes?
Yes. Past Orders, Past Invoices, and Sales Quotes are three of the eight OOTB reorder paths. Per the platform Invoices feature description: the Invoices Module also includes a payment UI that can be used to submit payment toward one or multiple Invoices and allows the re-order of any or all the items from an invoice. The same single-click logic applies to past orders and to approved sales quotes, putting the customer's own history one click from the cart.
Do Shopping Lists support recurring or subscription reorders?
Yes. Named Shopping Lists feed directly into subscription commerce. The platform can convert a Shopping List into a recurring scheduled order through the Subscriptions module, so a customer's “monthly office purchases” list becomes an auto-shipped order every month without anyone clicking Reorder. Subscriptions are explicitly called out alongside the 8 OOTB reorder paths in the platform overview.
How does bulk ordering sync with my ERP?
Bulk orders submit through the same Checkout pipeline as any other order, so the same Clarity Connect bi-directional sync applies. Every submitted bulk order creates a Sales Order in your ERP (SAP, Oracle NetSuite, Microsoft Dynamics 365, Sage, Acumatica, Epicor, Infor, SYSPRO, and 17+ more), pulling Account, contact, contracted pricing, ship-to, and Sales-Group ID into the right ERP fields. Inventory holds, credit checks, and tax calculation can all run against the live ERP during submission.

Related features

See it with your own SKUs

Bring your reorder data, walk away with a working Bulk-Ordering preview.

Schedule a 30-minute walkthrough and we'll show all eight OOTB reorder paths running against a sandbox of your own catalog and customer Accounts: named Shopping Lists, bulk XLS import, a Quick-Add Sales Pad in the cart, reorder-from-past-order, reorder-from-paid-invoice, sales-quote conversion, Wish Lists, and Favorites. Add Subscription Commerce for the recurring SKUs and Clarity Connect for the ERP sync, and the bulk reorder loop is closed end-to-end.

8OOTB Reorder Paths
1,600+B2B Clients
25+ERPs Synced