Flexible Payment Methods
The more payment methods you offer, the more customers you’ll retain. Offering only a single option—such as taking credit cards exclusively—can get in the way of some buyer workflows. For instance, if a company only uses credit cards for incidentals purchases and has never needed a high credit card limit, they won’t be able to purchase $100,000 worth of materials from your online marketplace. Similarly, some buyer’s employees may only be allowed to use POs but not credit cards.
Your payment options should be obvious and easy to differentiate, letting customers know immediately what payments you accept. The most common types of payment integrations include:
Each type of payment will have its own logic, which means the page will make dynamic changes based on the payment method chosen. If a credit card is chosen, fields will appear for card number, expiration number, and CVV. If digital payment is chosen, a pop-up can prompt for a password. You can also keep this information in a customer’s wallet so that they don’t have to enter information each time they make a purchase.