Custom Website Development

Every small company is fighting to compete and grow, and their problems are often bigger than their larger counterparts since they don't have anywhere to hide mistakes. It takes a development company that works with all sizes of companies — a company like Clarity — to be able to truly help and ensure that all the web design, development, graphics, messaging, SEO, and more hit the target that will best serve your company's goals. Always look for a company that has proven experience to deliver a top-tier product. Clarity specializes in custom website design for small companies and is ready to show you what we've done.

There are a ton of reasons to get a new custom website design with an updated look and feel, new graphics, etc. But more importantly, it's an opportunity to address everything wrong with the old site. This is where we see opportunity for our clients to fix SEO issues, get the bonus rankings from Google for being "fully" mobile friendly, and update your messaging. Even if your company's been around for 50 years, your new customers have not. They're millennials that have grown up on technology and their expectations of how a site should work and service them are far different than your previous or long-term clients. Get updated, and more importantly, stay competitive by implementing custom web solutions.

There are a variety of powerful content management systems (CMS) with different features and functionality on the market, and choosing the right one will depend on your business needs. Whether you aim for the powerful yet easy customization with a CMS like DNN (DotNetNuke), or the strong blogging capabilities of WordPress, or the enterprise content management capabilities of Sitefinity, Clarity can work with the CMS of your choice and customize it to fit your needs. We can also guide you through the decision-making process if you’re unsure about which CMS to choose by providing you information about the pros and cons of each.

SEO. How does it work? What does it do? In short, it helps inform Google and other search engines about your content in hopes that these search engines will drive traffic to your website. Google makes hundreds of changes to its algorithm per year; do you know how that affects your site? What are you doing about their latest updates? Don't worry, more than 95 percent of our clients aren't doing anything either. The other 5 percent are smart enough to know to call us (yep, we're SEO certified with SEO specialists on staff) and let us help them beat the competition. Whether you need us to perform an audit and help with your strategy or you'd rather we train your team or do all the work, Clarity can help with your SEO services.

Mobile responsive. We've all heard it. We even think we know what it means. But do you understand the consequences if you don't have it — or worse yet, have it, but not done right? Responsive mobile design means that your web template automatically adjusts and shifts content, graphics, and navigation based on the viewing device (i.e., mobile phone, tablet, or desktop). While many companies have had their sites "fixed" to be responsive, they kept the old site and just had work done to it.

Unfortunatly for them, Google has changed their web crawlers to now fully render every page crawled (i.e. meaning that they load the CSS, JavaScript, etc.), so they can determine if a site is 100 percent mobile friendly. Our experience has shown us that trying to update and maintain an old site doesn't cut it, and "retrofitted" sites are often penalized in its rankings. Clarity practices what we preach and have doubled our traffic by creating a fully mobile-friendly website. We can get you a customized website that delivers.

A content management system is more than just putting words on pages. Those words have to be carefully planned (see SEO above). Remember, you're not the one on the internet searching for yourself. You're trying to generate content that Google will showcase to others searching on the internet. So you're not writing for you or your management team (the big mistake we see). You're writing for Google by providing content designed to beat the competition. That means that you need to do the necessary research and build out your competitive master keyword list before you start writing. Want to learn more? Read our Content Strategy article.

To be successful in a cutting-edge world, many companies can no longer settle for the out-of-the-box functionality that a simple CMS provides. That's why Clarity works with the world's most powerful and secure CMS platforms. If you’re hoping to create waves in your community by using custom software applications, Clarity can help. We are innovators at heart and understand how to develop new software concepts. From rich internet applications to client portal development, eCommerce website commerce platforms to custom B2B marketplaces, we can help you develop the innovative website your business deserves.

If you regularly hold events or conferences, you can either buy an integrated event registration for your website or custom-build one to suit your organization’s needs. Possible factors that may influence your decision are your customer or client base, whether you will be charging a fee, and how much information you require from your attendees. If you’re unsure of which path to take, Clarity can help you analyze your company’s requirements and guide you in the right direction by providing custom web solutions to fit your budget.

Microsoft CRM has established itself as a leading provider of professional, user-friendly CRM systems, addressing important business concerns like flowcharts and task management processes. One of the reasons Microsoft is favored as a CRM system is its understanding of the need to customize the CRM components. As a Microsoft Partner, Clarity can consult with you about your business’s needs, including your customer base and the needs of the personnel who will be accessing the CRM system.