Custom Website Development

Clarity specializes in custom web development projects, sites, integrations and mobile applications
90% of Clarity Projects are Custom

Tailor Your Website to Fit Your Unique Needs

As business models grow and evolve, standing out involves taking extra steps to make your website shine and deliver the best user experience. This means adapting custom website development solutions to meet your company’s unique needs and providing an attractive, functional custom website design that will stand out from the crowd. A Journal of Behavior & Information Technology study found that a website's "visual appeal can be assessed within 50 milli-seconds, suggesting that web designers have about 50 milli-seconds to make a good impression." Clarity is a custom web development company that services the entrepreneur to the Fortune 500. We understand how important it is to develop technology that perfectly suits your company / company's targeted visitors and even provide unique and impactful web development solutions that nobody has seen before.

Our innovative development team can help you address your company’s design, communication, internal, or client-facing needs with custom website development technology and eCommerce development services that are tailored to your business. Custom web design does not always mean "from scratch." Most people are mistaking in thinking that just because something is custom, it's a lot more expensive and takes a lot longer to build. Clarity's development model is modular, kind of like building with Legos. Dump all the Legos on a table and everyone builds something custom, from the same legos. If you don't go crazy, a builder orders the same windows, doors, paint, etc. for your "custom" home as they do any other home they build. The key is to find a developer who specializes in custom development and understands and implements a "re-use" model to their coding practices.

Development for Small Business

SMB? No one working at a small company feels like it's small. Every small company is fighting to compete and grow and often their problems are bigger than their larger counterparts since they don't have anywhere to hide mistakes. It takes a development company that works with all sizes of companies, like Clarity, to be able to truly help and ensure that all the web design, development, graphics, messaging, SEO and more hit the target that will best serve your company's goals. Clarity specializes in custom website design for small companies.

Building a New Website

There are a ton of reasons to get a new custom website design, updated look and feel, new graphics, etc. But more importantly, it's an opportunity to address everything wrong with the old site. This is where we see opportunity for our clients to fix SEO issues, get the bonus rankings from Google for being "fully" mobile friendly, update your messaging, bring your company into the new age. Even if your company's been around for 50 years, your new customers have not. They're millennials that have grown up on technology and their expectations of how a site should work and service them are far different than your previous or long-term clients. Get updated, and more importantly, stay competitive!

Choosing the Right Design Platform

There are a variety of powerful Content Management Systems with different features and functionality on the market, and choosing the right one will depend on your business needs. Whether you aim for powerful, yet easy customization through a CMS like DNN (DotNetNuke), or whether you prefer the strong blogging surrounding a platform like Wordpress, or the Enterprise Content management capabilities of Sitefinity, Clarity can work with the CMS of your choice and customize it to fit your needs. We can also guide you through the decision-making process if you’re unsure about which CMS to choose, helping you with pros and cons, as well as costing of each.

Search Engine Optimization

SEO. How does it work? What does it do? Well, I think we all know it's used to help inform Google (okay Bing and Yahoo too) about your content, hoping that when people search for "stuff," Google will show links to your content and drive traffic. Well, it's a science, and one that Google makes over 650 changes a year to. Are you up on all 650 changes? Do you know how that affects your site? What are you doing about their latest updates? Don't worry, more than 95% of our clients aren't doing anything either. The other 5% are smart enough to know to call us (yep, we're SEO certified with SEO specialists on staff) and let us help them beat the competition. Whether you need us to perform an audit and help with your strategy, train your team or do all the work, Clarity is happy to jump in and get you the help with your SEO services.

Responsive Web Design

Mobile responsive. We've all heard it. We even think we know what it means. But do you understand the consequences if you don't have it, or worse yet, have it, but not done right? Responsive mobile design means that your web template automatically adjusts and shifts content, graphics and navigation around based on the viewing device (i.e. mobile phone, tablet or desktop). While many companies have had their sites "fixed" to be responsive, they kept the old site and just had work done to it. The bad thing about this is that Google has changed their web crawlers to now fully render every page crawled (i.e. meaning that they load the CSS, JavaScript, etc.), so they can determine if you're truly 100% mobile friendly. Our experience has shown us that trying to update and maintain an old site, doesn't cut it, and your site is basically penalized in its rankings. We had that problem last year and a competitor caught up with us. We spent 6 months and built a brand new site, and within 3 months after launch, not only did we recover our losses, but we've doubled that competitors traffic and ranking visibility.

Content Management

A CMS, or content management system for short, is more than just putting words on pages. It's much more than putting the words you want on pages too. Remember, you're not the one on the internet searching for yourself. You're trying to generate content that Google will showcase to others searching on the internet that you want to attract. So you're not writing for you or your management team (the big mistake we see). You're writing for Google and to beat the competition. That means that you need to do a ton of research and build out your competitive master keyword list before you start writing. Want to learn more? Read our Content Strategy article.

Custom Software Applications

To be successful in a cutting-edge world, many companies can no longer sit with the out-of-the-box functionality that a simple CMS provides. That's why Clarity works with the world's most powerful and secure CMS platforms. If you’re hoping to create waves in your community by using custom software applications, Clarity can help. We are innovators at heart and understand how to develop new software concepts. From rich internet applications to client portal development, eCommerce website commerce platforms, to custom B2B marketplaces, we can help you develop the innovative website your business deserves.

Conference & Event Registration Systems

If you regularly hold events or conferences, you can either buy an integrated event registration for your website or custom-build one to suit your organization’s needs. Possible factors that may influence your decision are your customer or client base, whether you will be charging a fee, and how much information you require from your attendees. If you’re unsure of which path to take, Clarity can help you analyze your company’s requirements and guide you to a solution.

Custom Microsoft CRM Implementation

Microsoft CRM has established itself as a leading provider of professional, user-friendly CRM systems, addressing important business concerns like flowcharts and task management processes. One of the reason Microsoft is favored as a CRM system is its understanding of the need to customize the CRM components. As a Microsoft Partner, Clarity can consult with you about your business’s needs, including your customer base and the needs of the personnel who will be accessing the CRM system.

Custom Web Design Services

Customers constantly tell us that "design isn't important, it's just a portal." What they don't understand is that a Carnegy Mellon study showed that visitors, within 50 milli-seconds of hitting a page on your site, have already decided your company's reputation based on the design of that page. Design not important? You couldn't be more wrong. We've all heard that you only have one chance to make a good impression? That holds true for web design. The site represents your company online. What does your's say about your company? That's why Clarity has a full team of designers on staff. Branding, logos, graphics, layout, wireframing, UI-UX....we cover it all.

Custom Web Development

One thing that sets Clarity apart from other custom web development services is our focus on customizing websites to meet our customers’ needs in as finely-tuned a way as possible, while minimizing costs. Our custom web design and development solutions extend to the following features: ERP integration, CRM integration, web design, customer portals, SEO functionality, quote request forms, supply chain management, online store inventory management, payment gateway, tailored shopping experience, popular eCommerce shopping cart features, and so much more. No matter what your business needs, we can develop it.

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