Location-Based Workflows & Business Logic
There are also specific workflows and business rules for particular regions based on the laws, taxes, customs, and duties that are necessary based on the traditional ways of purchasing that may apply in that particular area.
For example, in some African countries, the most common browsing device is a very small track phone device that doesn’t have a high-definition display but is instead a simple display that can’t really show a robust website. Therefore, when you create a multi-vendor website, the site needs to have a specific presentation to get at all the potential purchasers in those countries.
It depends on which region you’re targeting, but if you're targeting a particular region and in Asia, for example, some Asian countries have very specific restrictions on what products can be shown and what products could cause the entire site to be banned.
These are all fundamental considerations that your international marketplace eCommerce platform needs to be able to handle.
Furthermore, there are lot of nuances around making sure that the user has a great experience, including being able to look up the Geo IP and effortlessly deal with currency conversion to make sure that people can complete purchases.
It’s also important to be able to automatically handle shipping, customs, and duties, and manage the back-office with regards to generating the right tax forms and logistical integrations for international shipping, etc.