Working with Buying Groups
Streamline Logistics of Various Groups
In a B2B marketplace, the customer is often a buying group, necessitating a platform that can work as a group buying platform.
In this case, the marketplace is made of different vendors who are selling at scale, or in large volume. These vendors use known shipment units like pallets or containers that can be completely filled with every order.
There can be an accumulation of orders from business buyers as well, and those buyers can collaborate to build a big order.
B2B marketplace software serves to bring these parties together, and automate and streamline the logistics so that expectations are managed.
It’s also important that the data is transparent, and it’s clear as to how the process works. This helps ensure there’s a well-governed workflow that drives the process from start to finish.
This process would include searching for something, finding it, and determining the inventory, price, quantity breaks, and logistics. The logistics include things like intermodal shipping, filling containers and LTL shipping, customs, duties, and taxes, and the overall logistics chain.
The B2B marketplace business model needs to enable these relationships and the technology integration between the different manufacturers and distribution groups.
They’ll be providing these items, integrating with their inventory and pricing data, their lead time data, and logistics.
In many cases, there will be physical fulfillment, such as direct drop shipping, where there is no ownership of the physical items for the B2B marketplace team.
Driving these logistics is a huge value that a B2B marketplace will bring.