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Main Features in a Robust eCommerce Platform

Features to Look for in Your Enterprise eCommerce Solution

Updated February 22, 2024

The enterprise eCommerce software that an owner chooses for their B2B business or other large company will have a direct impact on the quality of service that they are able to provide. After all, clients need to be treated with an intuitive and easy online experience.

Also, the right eCommerce solution will offer everyone within the company access to invaluable tools such as comprehensive reports and custom integrations, all in real time. Here are five of the features we see as most critical in a custom eCommerce platform:

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1. An Emphasis on Marketing and Social Media Integration

Business owners should look for an eCommerce platform that includes analytics so that they can closely track the progress of their marketing efforts. For example, learning the number of visits customers usually make before committing to a purchase will make it easier to determine if each product page should be revised to include more information.

It is also important to note that social media integration can dramatically increase page views. In fact, 91 percent of eCommerce businesses experience a boost in their SEO ranking because of social referrers, and this can give you a higher ranking in Google's search results.

2. Support for Shipping and Taxes

Collecting the proper amount of B2C, C2C, or B2B sales tax can be a daunting task, and it is vital to ensure that the necessary information is calculated for bookkeeping purposes. Shipping is another aspect of a large B2B company that is often hard to track, especially when multiple carriers are utilized. International sales introduce even bigger challenges. Sales tax integration with your platform can solve many of these problems.

Fortunately, a robust platform with the proper eCommerce sales tax software can calculate and track everything to keep both of these essential functions operating accurately and at peak efficiency. This may be native or a third-party sales tax integration.

3. In-Depth Reports

Any standard software can scrape the surface by offering basic stats such as how much money came in during a specific time period, but the right platform will enable owners and admins to get a much deeper look at every aspect of their eCommerce business.

A comprehensive reporting function will enable users to create custom reports based on a wide variety of criteria, including demographic data, revenue information, and a designated sales period. Generative AI in eCommerce can help with this.

4. Omnichannel Functionality

Since 2010, mobile device revenue from online purchases has shot up more than $40 billion, and this number is expected to increase by at least another $8 billion this year. At this point, 32 percent of all eCommerce purchases happen via a mobile device.

It is no longer acceptable to have a platform that is not able to offer the same experience to customers, regardless of whether they use a desktop computer or their iPhone. Robust custom eCommerce platforms will offer omnichannel functionality to provide a consistent level of performance on every channel.

5. Software Integration

Many B2B companies rely on ERP or CRM software to keep everything running smoothly, and it would be very inconvenient if employees needed to keep bouncing between the applicable software and the robust eCommerce platform. Instead, it is best to utilize a platform that offers integration between these two vital aspects of running an online business. Other specialty software options can also usually be integrated to create a single time-saving solution.

How Clarity Can Help

Research indicates that 89 percent of consumers will switch to a different company if they have an unsatisfactory experience with the current one. Fortunately, you can minimize your risk of losing clients by using proven features of B2B eCommerce to improve your ability to offer great service.

Clarity offers an extensive list of robust platform options that will make it easy for you to get the most out of your online business in real time.

Contact us for a free consultation about our eCommerce enterprise solution and quote today to find out how Clarity eCommerce can help your company succeed.


An eCommerce Platform Tailored to Your Needs

If you need features that a typical eCommerce platform can't handle, Clarity would love to show you what ours can do. Get in touch for a free, no-pressure demonstration.

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  1. User-Friendly Interface: A robust eCommerce platform should offer an intuitive and easy-to-navigate interface for both customers and administrators.

  2. Mobile Responsiveness: With the increasing use of mobile devices, the platform must be optimized for seamless browsing and transactions on various screen sizes.

  3. Secure Options: Integration with diverse and secure payment gateways to ensure safe transactions for customers. Data security is vital across the entire platform.

  4. Product Management: Efficient tools for managing and organizing product listings, including categories, tags, and attributes.

  5. Inventory Management: Real-time tracking and updates on product availability to prevent overselling and manage stock effectively.

  6. Scalability: The platform should be able to scale to accommodate growing business needs, supporting increased traffic and transactions.

  7. SEO-Friendly: Built-in features or capabilities to optimize product pages for search engines, improving visibility and attracting organic traffic.

  8. Analytics and Reporting: Robust analytics tools to provide insights into sales, customer behavior, and website performance.

  9. Multi-channel Integration: Seamless integration with various sales channels, such as social media and marketplaces, to broaden reach and increase sales opportunities.

  10. Customer Support: Features like live chat, help desk, and clear contact information to enhance customer support and resolve issues promptly.


Effective data platforms serve as the backbone for organizations to harness the power of data.

  • A data platform should boast comprehensive data integration, allowing seamless amalgamation of diverse data sources, whether structured or unstructured. This includes compatibility with various databases, cloud storage, and real-time data streams. Sensitive data must also be a secure as possible.
  • Ensuring data quality and governance is imperative for reliability in a data platform. The platform should include tools for cleansing, validating, and maintaining data integrity—ensuring trustworthy data—along with governance features to regulate data access, security, and compliance with regulations.
  • A robust scalability feature is vital to accommodate the increasing volume and variety of data over time, without compromising performance.
  • Facilitating advanced analytics and machine learning is crucial for extracting actionable insights. The platform should support sophisticated analytics tools, algorithms, and machine learning models.
  • An effective data platform offers user-friendly visualization tools to make complex data understandable for non-technical users.
  • Interoperability is key to a data platform, ensuring compatibility with various applications and systems, fostering a cohesive data ecosystem within an organization. The platform should support APIs for easy integration with other tools and applications, promoting a seamless flow of information.

Still have questions? Chat with us on the bottom right corner of your screen #NotARobot

Stephen Beer is a Content Writer at Clarity Ventures and has written about various tech industries for nearly a decade.He is determined to demystify HIPAA, integration, and eCommerce with easy-to-read, easy-to-understand articles to help businesses make the best decisions.

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