Main Features in a Robust eCommerce Platform


Features to look for in your enterprise eCommerce solution

These are a few capabilities you won't want to realize you need when it's too late

The eCommerce platform that an owner chooses for their B2B business or other large company will have a direct impact on the quality of service that they are able to provide. After all, clients need to be treated to an intuitive and easy online experience. Additionally, the right eCommerce solution will offer everyone within the company access to invaluable tools such as comprehensive reports and custom integrations. Here are five of the features we see as most critical in an eCommerce platform:

1. An Emphasis on Marketing and Social Media Integration

social media integration for eCommerce

Business owners should look for an eCommerce platform that includes analytics so that they can closely track the progress of their marketing efforts. For example, learning the number of visits that customers usually make before committing to a purchase will make it easier to determine if each product page should be revised to include more information. It is also important to note that social media integration can dramatically increase page views. In fact, 91 percent of eCommerce businesses experience a boost in their SEO ranking because of social referrers, and this can give you a higher ranking in Google's search results.

2. Support for Shipping and Taxes

Collecting the proper amount of sales tax can be a daunting task, and it is vital to ensure that the necessary information is calculated for bookkeeping purposes. Shipping is another aspect of a large B2B company that is often hard to track, especially when multiple carriers are utilized. Fortunately, a solid eCommerce platform can calculate and track everything to keep both of these essential functions operating accurately and at peak efficiency.

3. In-Depth Reports

built in reporting for eCommerce

Any standard software can scrape the surface by offering basic stats such as how much money came in during a specific time period, but the right platform will enable owners and admins to get a much deeper look at every aspect of their eCommerce business. A comprehensive reporting function will enable users to create custom reports based on a wide variety of criteria, including demographic data, revenue information and a designated sales period.

4. Omni-Channel Functionality

Since 2010, mobile device revenue from online purchases has shot up more than $40 billion, and this number is expected to increase by at least another $8 billion this year. At this point, 32 percent of all eCommerce purchases happen via a mobile device. It is no longer acceptable to have a platform that is not able to offer the same experience to customers, regardless of whether they use a desktop computer or their iPhone. A robust eCommerce platform will offer omni-channel functionality to provide a consistent level of performance on every channel.

5. Software Integration

ERP, CRM and custom integration for eCommerce

Many B2B companies rely on ERP or CRM software to keep everything running smoothly, and it would be very inconvenient if employees needed to keep bouncing between the applicable software and eCommerce platform. Instead, it is best to utilize a platform that offers integration between these two vital aspects of running an online business. Other specialty software options can also usually be integrated to create a single time-saving solution.

How Clarity Can Help

Research indicates that 89 percent of consumers will switch to a different company if they have an unsatisfactory experience. Fortunately, you can minimize your risk of losing clients by using proven eCommerce solutions to improve your ability to offer great service. Clarity offers an extensive list of platform options that will make it easy for you to get the most out of your online business. Contact us for a free consultation and quote today to find out how Clarity eCommerce can help your company succeed.