SaaS Enterprise eCommerce Solution
SaaS stands for software as a service. Saas solutions are very common for eCommerce, but they are also available for support services such as CRM, advertising, marketing campaigns, analytics, and more. SaaS is growing in all of these industries and is a multi-billion dollar industry, mainly do to its easy of use and the cloud eCommerce solutions it offers.
A SaaS solution provides the software in its entirety and therefore is often preferred by small businesses that don't need much customization. A small business that doesn't have a dedicated tech employee or one that doesn't have a developer on retainer will often choose a SaaS platform because everything pertaining to the business is in one place.
SaaS options are often touted as being "all-in-one" systems. By using the service, a customer can get secure many online operations, such as hosting, security, assistance with payment gateways, adhering to PCI DSS compliance, customer data management, CRM, and backups of information. SaaS platforms also provide a content management system (CMS) for website design and product pages, as well as top lead management software for better lead organization.
The Downsides to SaaS
While a SaaS platform is a viable option for some businesses, its lack of flexibility—and the limited types of eCommerce it can deliver—means that customization can be very limiting. Many people also don't like the total cost of ownership of a perpetual SaaS as a subscription.
When you think of SaaS eCommerce platforms, think of them as being a "jack-of-all-trades, master of none." The online software is trying to satisfy the most common needs of as many companies as possible, which means that specific needs aren't addressed until enough of their customers request it. That could be "never," especially if a company has very specific business processes when it comes to inventory and shipping.
The lack of access to the code-level control that addresses the specific needs of your business may never be met by the SaaS eCommerce platform. This can be a non-starter for some businesses that have very specific needs.
Workarounds are available to connect SaaS to on-site platforms, and moving information from a SaaS to a more flexible solution is also possible. Still, it's important to recognize the limitations of a fully hosted eCommerce platform.