Key Takeaways
- Unlimited eCommerce product tagging is a practice that involves assigning descriptive tags or labels to products listed on an eCommerce platform without any restrictions on the number of tags used.
- By attaching multiple tags to each product and product image, product tags enhance searchability, improves navigation, and increases product visibility.
- With an extensive range of product tags, customers can easily find specific items based on various criteria. This approach offers benefits such as enhanced search experience, personalized recommendations, improved SEO, and better product discovery.
- While it requires careful tag management, unlimited eCommerce product tagging optimizes the user experience and drives organic traffic to eCommerce platforms.
What Is Tagging? What Are Product Tags?
Product tagging is when keywords or phrases are assigned to products so that they are easier to find within your eCommerce website search function. Tagging products can be done in one software and transfer to another.
Why Are Product Tags Important?
Traffic from on-site search has the highest rate of conversion for eCommerce product pages, with 10.74% of these visits resulting in sales. This is markedly higher than even brand-specific search engine queries—the traffic source with the next highest conversion rate at 6.31%—and the average overall eCommerce conversion rate of 3.88%.
On-site search, and therefore intuitive product tagging, is an integral part of any successful eCommerce website sales strategy. This is why Clarity's eCommerce platform offers unlimited tagged products to help associate products with related terms that users might query in your website's search box.
Aside from on-site search, tagging products has a number of other important, revenue-driving uses which are outlined below.
Conversion Rates by Source:
- On-Site Search: 10.74%
- Brand Searches: 6.31%
- Email: 4.17%
- Organic Search: 3.98%
- Paid Search (CPC): 3.41%
- Overall: 3.88%
Tagged Search Increases Sales Effectiveness
When searching for a product, people may use several different terms to describe the same object. When products are tagged with these various terms, or keywords, it allows people to search and sort for that product in the way that makes the most sense to them. This means they can find the product more quickly and with less effort, which greatly increases the likelihood that they will buy that product from your website.
Having detailed product tagging can even increase customer loyalty, since the better their website experience, the more likely they are to come back.
How to Use eCommerce Product Tags to Increase Marketing Effectiveness
You can increase the effectiveness of marketing campaigns and marketing on your site by using product tags. This is because product tags enable customers to find what they are looking for, even if they don't know exactly how to word what they are looking for. The greater the variability of relevant product tag, the more relevant search results will come up when a site visitor looks for something.
In a marketing campaign, it is better to have recognizable headings, product tags, and names for items, so customers know what you mean and can identify the product later.
Product Tagging Increases the Average Order Size
Getting customers to spend more each time they use your eCommerce website is the holy grail of highly profitable eCommerce sites. Product tagging helps with this by automatically associating different items based on the tags and presenting those associated products to your customer.
For example, let's say you're purchasing a projector that is tagged with “Projector” and “Home Theater.” The website will also give suggestions to purchase projector mounts and HDMI cables—items the customer may not have realized they needed—because those products are also tagged with “Projector” and “Home Theater.” In the example below, NewEgg uses this strategy brilliantly.
Decrease Website and Online Shopping Cart Abandonment
Common customer pain points that cause them to abandon an eCommerce shopping cart are price, the unavailability of the item they want, or simply deciding that particular product wasn't exactly what they wanted. Product tagging is a commonly used strategy to help mitigate losses due to these problems because they can suggest similar yet cheaper products, different product brands, or related products to the customer.
An important aspect of product tagging is to make sure your product tags are up to date with the current terms being used in searches. If a customer comes to your website wondering if you sell hybrid vehicles, but you haven't updated your tags to include “hybrid” or other relevant keywords, no search results will come up and the customer will think you don't sell hybrid vehicles.
Another advantageous way to use tagging is to show customers other items from the same category they were just browsing in. For instance, if a customer is looking at a laptop tagged under “technology,” then other relevant products in technology can also show up on the webpage. Items with a product tag are, in some way, on their own.
More Is Better When It Comes to Product Tagging
You've probably heard the cliché, “less is more.” But when it comes to product tagging, more is more. The more tags you have for your products, the better the search results will be when customers look for particular items on your eCommerce website. In addition, when customers use the search on Google or other search engines, if your product has all the correct tags, it will show up in the search and the customer can click on it. Tagging products takes time, but it's worth it.
For example, if a jewelry box is only tagged with “jewelry box,” then it wouldn't show up for searches containing the words “fancy small container,” “wooden case for earrings,” “trinket holder,” “necklace case,” or any other search terms a customer might use. Therefore, having products tagged with all the relevant product tags allows for more accurate search results and filtering abilities within the site.
Including additional relevant product tags also enables customers to find your product when they may be searching for another, but similar, product. This is especially the case for discontinued products and their replacements. If a customer goes online to search for a projector lightbulb that has been discontinued, but your lightbulb is also compatible with that projector, you can tag your product with the discontinued lightbulb's part number.
When your lightbulb shows up in a search for the discontinued one, the customer can see that your lightbulb is compatible with their machine and purchase it. Without the correct product tag, your lightbulb would never come up in search, the customer would never know they can use your lightbulb instead, and you would have lost out on that sale.
Get the Best eCommerce Software to Develop Your Business
Want to tag products like there's no tomorrow? Are you getting excited about the connections you can make on your site?
Clarity eCommerce Framework™ fills those needs with its enhanced customizability. Our experts will work with you to personalize, construct, and develop the eCommerce software that will drive your business forward. With Clarity's help, you will not only achieve your business goals, but exceed them.
Improve eCommerce Website SEO
Making product tags visible and, more importantly, clickable for your consumers enhances your webpage SEO by providing keyword-friendly links to other content-rich areas of your eCommerce website.
A tag cloud is a collection of product tags where the size of the word (or tag) reflects the popularity of the keyword usage. This is an SEO-friendly and visually engaging way to display visible tags on your online store's product pages. An example from a Word Cloud Creator can be seen below.
Optimize Your Product Tagging for Unique Products
Maybe you've heard of D&D? Differentiation and Disruption—that's what you were thinking, right? For a unique product, differentiation is important—people need to know how it disrupts the current marketplace. However, until you market your product, the unique terms you might use to describe your product aren't the terms people will know to search for yet. Therefore, you have to be creative with the product tags you use; it needs to come up in a search, but still showcase those unique properties that customers will want.
In cases like these with unique products, the SEO has to be even more strategic, and the CRO aspect is where you can show off how your product is distinct and disrupts what's been done in the marketplace to wow the customer. The right product tag can really make a product more visible to potential customers.
Enhance Tagging for Many Products
The more products you have, the more opportunities you have to market those products. You can add more product tags to each product to relate them to other products, and there is more content to optimize for search engines and conversions. You can also associate new products with past products, to get more views, clicks, and buys for the new products.
The more options you have, the more the customer will feel that if they visit your eCommerce store, they will find something they want. Smoother and more accessible shopping journeys will create convenient opportunities for them to shop.
Product Tagging for Your Audience
Knowing your audience is essential when it comes to product tagging and product design. Your audience or potential customers may change over time, so it's important to stay on top of current trends and who is buying what. Once you know who you're marketing to, Facebook and Instagram product tagging—as well as other venues—becomes that much easier.
Tagging Products Can Target a Wider Customer Base
For example, golf used to be mainly marketed toward older men. Now, however, the demographic of golf players is much broader. There are many more women and young people playing golf than before, and the sport has gained international popularity. Therefore, your products and product tags need to reflect the demographics of your current audience members in order to market effectively. If you're selling golf clubs, you could tag them by type, size, intended age group, weight, color, and so on.
Product Tags Target Underserved Customers
It can also go the other way around. You can change the audience for a particular product by marketing to a wider demographic and showing how your product fits the needs of an audience that previously was not marketed to. For example, women's running shoes are often in bright colors, as this appeals to many young women who buy them. However, to market a running shoe with a more muted color tone, you could advertise its appeal to those who may not want a brightly colored shoe, such as middle-aged and older women, or those who wish to wear more professional-looking tennis shoes to an event that involves lots of standing or walking.
Tag Products for Niche Markets
You can also narrow your audience and dig into a niche area that may bring you more value if a wider audience isn't getting you anywhere. Sometimes you need to showcase how a product appeals to the specific needs of a specific group. For example, you could have a selection of petite dress shoes with cushioned arch support. This type of shoe will only appeal to people with small feet who want that type of arch support, but there may be a lot of people in that category whose needs are not being met elsewhere. And there you've established a loyal customer base. Just make sure to include all the appropriate tags with your product line.
Clarity Ventures Offers Custom Web Development
This is a lot to take in. There's so much you can do to effectively market your products and enhance sales. The ability to personalize your eCommerce website is one of the first steps to taking control of your marketing strategy. Personalization allows you to show the products that relate the best to your customers' browsing and search history on your site.
Clarity eCommerce Framework has personalization built right into the platform, with top-performing AI capabilities to make things as effortless as possible. Talk with an expert at Clarity Ventures to get a free demo or a no-obligation quote.