Intelligently Provide Attributes, Videos, & More
Database Dynamic Data and Information
Many products will have different sets of data, so you need to consider if the data actually dynamically adjusts based on the content available for the product. So, for example, some items may have a detailed, rich set of attributes alongside an embedded video and an embedded HTML, but other products may not have any of that data available. As such, you do not want the show the unmet fields and take up valuable screen real estate of that product's detail page.
You want the page to look nice, presenting the product in the best light in hopes of encouraging a purchase. If the product does have rich content and detailed specs, make sure to find a way to cleanly implement the information onto the page. To help keep the page from becoming too cluttered, you may wish to have tabs on the detail page. You could set up different tabs for different sets of content, such as a tab for reviews or maybe training videos. There could be other tabs as well, such as an installation or an upgrade guide. Really, the information possibilities are endless. Consider what data is important to include for selling the product and keeping the consumers knowledgeable and confident in making a purchase.
Ultimately, the question is if the page, the product detail view, can modify itself to match the data. Is it dynamic, allowing the page to adapt based on the product's individual information?