Choosing a development partner for
building a B2B eCommerce platform isn’t the same as buying a car or
even a home when comparing features, design, efficiencies and prices can guide the process. The process of
choosing a new B2B platform more closely resembles building a custom home that’s easy to expand in the future as
a family and financial strength grow. However, the problem of building a B2B platform is that there are so many
software options and features — some of which apply and some that don’t — that complicate the decision. When
buying products like cars, it’s easy to compare features because they all do essentially the same things, but
comparing eCommerce platforms is like comparing apples to watermelons.
However, the primary force in determining which platform to use is really quite simple: How customizable is it?
Customizable platforms are scalable, flexible, responsive to design changes, display well on multiple devices
and allow planners to integrate vast capabilities based on their industry- or company-specific needs. 75 percent
of Internet users prefer mobile-friendly sites — including B2B customers — and 96 percent have found sites that
didn’t function well on mobile devices. Such a platform allows B2B companies to build a solution for now and the
future, address evolving digital trends and customize Web abilities based on the device that each person uses to
visit a website or Web page. The obligation to provide better user experiences, more features, better tracking
and personalization will continue to grow in importance as competitors adopt these processes and B2B platforms
increasingly become multichannel resources for their customers.
75 percent of Internet users prefer mobile-friendly sites — including B2B customers — and 96 percent have
found sites that didn’t function well on mobile devices.
Google reported in 2020 that more searches now come from tablets and smartphones than stationary computers. The
United States and Japan lead this trend, but other countries are quickly gaining ground. Managing mobile
marketing, developing customized profiles for customers, simplifying B2B ordering, enabling mobile payments and
integrating with back-office software from anywhere are just a few of the long-term benefits of customizing a