"75 percent of Internet users prefer mobile-friendly sites — including B2B customers — and 96 percent have found sites that didn’t function well on mobile devices."
Choosing a development partner for building a B2B eCommerce platform isn't the same as buying a car or even a home when comparing features, design, efficiencies and prices can guide the process. The process of choosing a new B2B platform more closely resembles building a custom home that's easy to expand in the future as a family and financial strength grow. However, the problem of building a B2B platform is that there are so many software options and features -- some of which apply and some that don't -- that complicate the decision. When buying products like cars, it's easy to compare features because they all do essentially the same things, but comparing eCommerce platforms is like comparing apples to watermelons.
However, the primary force in determining which platform to use is really quite simple: How customizable is it? Customizable platforms are scalable, flexible, responsive to design changes, display well on multiple devices and allow planners to integrate vast capabilities based on their industry- or company-specific needs. Such a platform allows B2B companies to build a solution for now and the future, address evolving digital trends and customize Web abilities based on the device that each person uses to visit a website or Web page. The obligation to provide better user experiences, more features, better tracking and personalization will continue to grow in importance as competitors adopt these processes and B2B platforms increasingly become multichannel resources for their customers.
Google reported in 2015 that more searches now come from tablets and smartphones than stationary computers. The United States and Japan lead this trend, but other countries are quickly gaining ground. Managing mobile marketing, developing customized profiles for customers, simplifying B2B ordering, enabling mobile payments and integrating with back-office software from anywhere are just a few of the long-term benefits of customizing a sales platform.