Create automation and streamline business workflows
2. Tools for Processing Custom Orders
Automating order fulfillment is one of the core business features that every kind of eCommerce software
delivers, and core customizations add many expanded capabilities. However, some websites need even more complex
features for back-office customizations. For example, consider the complicated situation of customers who order
complex product configurations or custom-made products using a configurator. This scenario could easily stop
automatic fulfillment while decision-makers approve pricing and product design. Executive editing might even be
required to determine if standard tier rates, discounts and incentives apply. Custom business features can
handle these processes based on highly configurable guidelines and send an order everywhere it needs to go,
which might include a company executive, sales staff, in-house manufacturing department, affiliated vendors and
internal cost centers where costs can be tracked based on product materials, labor, shipping costs, etc.
Shipping and handling charges also change when custom products are built, so shipping costs need to be updated
through multiple delivery carriers and options.
Once prices are approved, any changed specs return to the customer for approval and order confirmation.
Automating these processes for hundreds or thousands of custom products saves time and money in processing costs
and prevents losses due to customer impatience in getting a decision. After all approvals are secured, the order
can proceed to fulfillment. This complex journey can be highly automated so that customers can get answers
almost instantly for common customizations. Highly original products or those that require unusual materials,
structural changes, executive approvals or locating new vendors could take considerably longer, but
customizations accelerate all the applicable processes.
The right customizations when processing custom orders might even include offering electronic data exchanges
with the customer when multiple buyer decision-makers must sign-off on the order. One researcher found that 70
percent of all B2B decisions involve at least two decision-makers and that 30 percent involve more than five
parties. Customized features can manage all aspects of getting custom orders approved, forwarding orders to all
involved stakeholders, separating parts of orders for immediate shipment and updating delivery dates for the