4. Managing Split-Shipments
Although split-shipments have been touched on in the previous section and the core business features chapter, custom integrations designed exclusively for split-shipments provide many benefits to B2B companies because thousands of buyers buy in bulk and ship to multiple store locations. The easier the process of ordering split-shipments, the happier customers will be.
Split-shipment software integrations can deliver custom reports to each location, connect with fulfillment departments and authorize putting custom labels on products. Software remembers all the store addresses and commonly received products at each address and automates the process so completely that buyers can easily place split-shipment orders on their smartphones. The right customizations can even specify different shipping methods for each location so that buyers can save on shipping costs or speed deliveries to locations where faster resupplying is needed.
5. Dashboards for Customers and Collaborative Partners
Almost any eCommerce software allows customers to log-in and view their accounts and ordering histories, but B2B companies must offer their customers greater access to stay competitive. B2B eCommerce customers like to research products in-depth, access information about the supply chain, view past orders, invoices and price quotes, consult favorites lists, check for special deals and incentives and get access to address books to contact staff specialists directly. One of the most useful custom business features for the B2B industry is the custom dashboard, which can be used by customers, affiliates, vendors, marketing staff and other stakeholders to gain accelerated access to authorized website functions, manage those functions in one place, generate customized forms and perform many other collaborative functions.
Most B2C sites will allow their users to log-in to view their past orders or track their purchases. But a B2B dashboard goes further by optimizing functionality and the user experience. Viewers can access not only past orders, but quotes and invoices, personal and corporate address books, custom favorites lists, customer assistance forms, special deals for partners and much more. Dashboards not only simplify and codify partner access but also deliver strong value to users who can more easily manage their communications and functions within eCommerce websites. Forrester Research reports that its survey of Chief Marketing Officers found high levels of support for digitally empowering buyers, stakeholders and marketing professionals with features like custom B2B dashboards.