eCommerce has transformed retail forever. It has significantly
influenced the way buyers think and their expectations. So, it comes as
no surprise that this revolution has impacted the area of B2B commerce
as well. Like retail, people who are quick to adopt manufacturing
eCommerce in the manufacturing industry will obtain market share and
dominate this area for years. While digitizing has its challenges, the
benefits overweigh them if you choose the right
manufacturing eCommerce solution.
B2B customers are eCommerce-savvy B2C consumers now. Their digital
expectations for retail are not the same anymore. They continue to
change the B2B buying journey with each transaction.
B2B customers are proactive all the same. However, instead of going
through catalogs and dialing numbers, they now prefer turning to
manufacturing ecommerce platforms and search engines. The self-serve
concept of the B2C model drives their current behavior. Naturally,
suppliers and manufacturers that reward these customers with a web
experience (such as eCommerce facility) will gain their loyalty.