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Customized features to fit the exact needs of your business.

The Clarity eCommerce platform & SAP integration includes a very robust set of capabilities - these are listed below. In addition to the capabilities shown below, the Clarity team specializes in providing customizations for the platform to enable specific business solutions such as B2B, Portal or Marketplace scenarios.

Base eCommerce Website


Clarity works with a number of CMS platforms, and will recommend a specific platform based on the technical requirements of your project and your specified budget. Most complex sites (i.e. sites that require custom development) are built using DNN, since it's based on .NET and very secure and developer friendly. Simple / marketing sites are often done on WordPress.

  • WYSIWYG editor for easy content creation, editing, updates.
  • Drag and drop module placement for changing page layouts and designs (requires no coding).
  • SEO panel for optimizing search engine meta tags.
  • Unlimited pages, graphics, content (no additional cost).

Site design

Clarity's designers work with you and / or your team on your site design. This iterative process allows you to see and work with multiple designs from concepts to final mockups, allowing your to review with your team, provide feedback and approval, before any construction on the site begins.

  • Basic design of home page and an internal page, based on your design requirements.
  • Light customization of header, footer, menu and color palette for professional presentation.
  • $100 credit towards free graphics / graphic work to ensure great site imagery.

Responsive template

Unless specifically building a tablet or phone app, all of Clarity's websites are built on a mobile responsive template. This facilitates an optimal user experience for your visitors, no matter what viewing resolution or device they're on. It also meets Google's mobile experience requirements, to help your site rank higher during keyword searches.

  • Mobile responsive web site for optimized mobile experience.
  • Helps Google rankings by being mobile friendly.
  • Some sites have up to 50% of their visitors on mobile devices.

Mobile menu

Since each site is mobile responsive, it will need a mobile menu, often visible and referred to as a "hamburger menu." This menu is auto-displayed for smaller viewing resolutions (tablet, smart phone) and facilitates intuitive navigation with little real estate.

  • Addition of mobile menu. Auto-switches for mobile devices.
  • Ensures all mobile users can navigate your site properly.
  • Separate mobile "hamburger" menu included for mobile navigation.

Dev environment

Clarity works with you to determine the most optimal development platform for your project. Sometimes that may mean that we remotely access your servers, but most of the time, Clarity will create a development instance on our servers, providing secure access to your team during the process. Once the project has passed User acceptance testing, Clarity will provide a launch plan to take the site into production. Finally, a plan for ongoing maintenance, testing and updates will be put in place.

  • Secure IP blocked environment for development.
  • IP exceptions for your team means that your team can monitor or participate throughout the entire project - no surprises.
  • Environment can persist for future update pre-testing and development enhancements.
  • Like driver's education, we actively train and invite your team to participate, so we can hand-off future site updates.

Product catalog

Clarity eCommerce comes with a highly customizable product catalog, which is designed to be customized to help drive traffic, improve user experience and be tailored to your specific business and process needs. So whether you've got products, services, exploded views, custom configurators, and more, Clarity's product catalog's got you covered.

  • Product image galleries with zoom, default image, and alt tagging.
  • Unlimited dependent and non-dependent categories (nesting) and product attributes.
  • Pricing logic (pricing tables) normally sync'd w/ ERP, but can Clarity pricing module for SMB if no ERP.
  • Unlimited associated products lists - Related or Similar, Up-sell, Cross-sell, Accessories.
  • Tangible and digital downloadable products.
  • Ituitive navigation w/ page breadcrumb links.
  • Custom search engine - parts / model search, predictive auto-fill, search history, index product brochures and PDFs, more.
  • Product Attributes customizable out-of-the-box for brochures, warranty cards, embedded videos and more.


Clarity's platform has your shopping cart (where you add / review products), a mini-cart (right sidebar that follows you through checkout) and a micro-cart (in the header, with sub-total and product count). The shopping cart also includes the checkout process, which Clarity extends, allowing you to customize your checkout process, including adding handling fees, up-sell / cross-selling products, guest checkout and much more.

  • Ability to edit and save carts.
  • Auto-filled in Billing Address if existing customer (may require CRM or ERP integration for account-based information).
  • Discounts, Coupons. Create your own promo codes - start/expire dates, combine w/ others, use limits, per order / product and more.
  • Guest checkout options.
  • Persistent items in cart with no checkout. Items are saved for your customers' next visit.
  • Auto-fill in shipping address(es) from address book.
  • Multiple payment method support (credit card, PayPal, ACH, eCheck, invoice from PO, more*).


Clarity has worked with and integrated with more than 50 shipping carriers. Besides the standard carriers (UPS, FedEx, USPS and DHL), since we work with many B2B clients, we've integrated with many LTL carriers. The shipping process can also be customized to facilitate custom handling (i.e. packaging to account for specific layers per palette, etc.) to improve the accuracy of your shipping estimates.

  • Shipping integration w/ UPS, FedEx, DHL or USPS (optional upgrade to LTL Trucking Companies or Carriers).
  • Real-time shipping costs calculations.
  • Can offer free shipping at the order (i.e. orders over $50), or product level (no sales tax on consumables).
  • Shipping tracking numbers recorded to orders in user dashboard.


Clarity has a built in sales tax table, which will calculate simple sales taxes for each state. For more accurate sales tax calculations, address validation and state sales tax submissions, Clarity is a certified Avalara Sales Tax partner and can integrate Avalara tax into your site.

  • Regional sales tax calculations from table.
  • Real-time Sales Tax calculations (*with Avalara Sales Tax Integration *certified).
  • Tax Free Accounts (may require EIN or ERP for account tax status).
  • Calculated in real-time at checkout.

Customer portal / User dashboard

While every Clarity eCommerce implementation is unique, one common feature is the user dashboard. This means that your users can log in and view all their past orders, invoices, quotes, favorites, as well as manage their address book and wallet. Clarity can also customize your dashboard to include user access management (i.e. procurement, invoicing / reporting, ordering, etc.), as well as custom CRO options for upselling close-out items, for example.

  • Date range control for order history and status.
  • Single-click re-ordering individual items from past orders.
  • Date range control for viewing and / or paying Invoices.
  • Personal / Organization Address Book for multiple shipping locations.
  • Personal / Organization Wallet (Securely store and manage credit cards - *PCI DSS compliant).

Product management

Clarity provides a wide variety of product management capabilities to match your company's needs. This includes multiple product import / creation capabilities, unlimited categorization and product attributes, custom SEO meta tags to improve your search rankings, custom pricing tables for multi-tiered pricing, product kits / bundling, multiple variations and much more.

  • Product import wizard.
  • Unlimited products, customizable attributes, multi-category assignements.
  • SEO configuration per product page.
  • Product kits (Bundles), product variants w/ price uplifting (XXL costs $5 more, etc.).
  • Activate, de-activate, stage and delete products.

Account management

For clients with CRM and ERP systems, Clarity integrates your eCommerce implementation with your back-office to help automate and improve account management. For SMB or smaller companies with no back-office system, Clarity has built-in modules to provide basic account management, accounts payable and receivable, sales reports, and pricing tables to handle your different account types.

  • Full account management with CRM / ERP integration.
  • Basic accounts / contacts / sales orders / etc. without ERP / CRM integration.
  • Accounts receivable, sales orders, account status, sales tracking and much more.
  • Users and role assignment for procurement / orders or paying invoices.

Inventory management

Most inventory management is automated with an integration to your ERP, however, if your company doesn't have an ERP, or doesn't maintain inventory stock in your ERP, Clarity eCommerce has a built in inventory stock count capability. This features allows you to specify individual warehouses and inventory counts for each product, which are auto-decrimented according to sales orders.

  • Inventory module to manage stock quantities if no ERP integration.
  • Out-of-stock and automatic in-stock notifications.
  • Built-in perpetual inventory tracking per warehouse.
  • *Custom inventory tracking for kit components required for bundling.


If you don't already know, your product catalog can be turned into an SEO goldmine. Imagine every product page, optimized so that users searching for a product or service could be driven directly to your product or service page. With Clarity eCommerce, you can. We've included full SEO customization and optimization for every product in the catalog, with the ability to auto-build your XML files for webmaster tools.

  • Products Sitemap XML auto-generator.
  • Category Sitemap XML auto-generator.
  • Configure or import SEO title, Meta Description, Meta Keywords, SEO URL per product.
  • Configure SEO-friendly category URLs and landing pages.

No limits or hidden fees

Many eCommerce platforms have a base price, manual maintenance, per transaction fees and more. Not Clarity. You pay a one-time fee for only the modules your implementation will use, then a pro-rated license fee when you decide you want to upgrade to a newer version. Your license allows unlimited SKUs, unlimited categories / sub-categories, unlimited product attributes, unlimited transactions, and so on.

  • No limits on coupons redeemed, number of users / accounts / products, etc.
  • Unlimited number of categories, sub-categories and product attributes.
  • No per-transaction fees, monthly usage fees, etc.

Development API

Clarity's platform uses only the latest and best technologies. This includes Angular.js, C#, SQL, and much more. Clarity uses Service Stack to expose more than 1,000 endpoints for not only our developers, but yours as well. It allows our clients to highly customize the implementation, matching needs that arise as their business grows and changes.

  • Service Stack means supports JSV, CSV, XML, SOAP, JSON languages.
  • Over 1,000 endpoints exposed means full access to system.
  • Integrated documentation - XSDs, WSDLs included with API.

Development environment

When you sign up for hosting, it usually means that your site will be one of 80 to 200 sites on that server. Clarity provides hosting options where we limit the number of sites per server to between 10 and 20, to ensure high performance. We also pre-cache high traffic pages of your site, as well as ping your site every 5 minutes. If the site doesn't respond, it pages us 24 x 7, so by the time you know there's a problem, we're either already on it, or have it fixed.

  • Secure IP blocked environment for development.
  • IP exceptions for your team means that your team can monitor or participate throughout the entire project - no surprises.
  • Participating means that, like driver's education, at the end of the project, we hand over the keys and your team can "drive" (i.e. have been trained to handle ongoing maintenance and edits if desired).
  • Environment can persist for future update pre-testing and development enhancements.

Hardware requirements

Clarity's eCommerce and Integration platforms run on a standard Windows Server 2012 R2 and newer, running MSSQL 2008 and newer (can use SQL Express), IIS 8.5, .NET 4.6 framework, which is available at any hosting facility. The two platforms can also run independently, for scenarios where the eCommerce site is in the cloud, but Connect needs to be in the client DMZ, for example.

  • Industry-standards means you can select almost any hosting provider.
  • Windows Server 2012, IIS, SQL Server, .NET Framework.
  • Based on traffic, site content, security needs, can specify hard drive space, load balancing, cloud config, back ups, disaster recovery, etc.
  • Shared or dedicated hosting plans.


As above, Clarity eCommerce and Connect can be on the same server in the cloud, on premises, or installed separately for custom installations. It's also architected and tested for Microsoft Azure implementations. The architecture also allows it to be hosted on your company's network if needed. This provides flexibility for custom integration or security requirements (i.e. international, banking, etc.).

  • Persistent Development Environment (future update testing).
  • After-hours Production roll-outs.
  • Optional monitoring and 24-hour paging.
  • Based on your needs - development -> staging -> production.


Over the course of launching 1,300+ web properties, Clarity has worked with hundreds of hosting providers. Clarity works with each client's project requirements and budget to recommend options for hosting. Clarity also has their own dedicated servers that they've purchased at their favorite hosting providers, giving them better access to provide better support for those clients wanting active monitoring.

  • State-of-the-art, card access controlled, secure data centers.
  • Onsite 24/7/365 technical support and security personnel.
  • Redundant cooling, clean power, air filtration, back-up generators, Tier 1 bandwidth providers.
  • SSAE-16 / SAS70 / ISO Certifications.

Strategy consultation

Every Clarity project begins with a web strategy session, where we define each site's marketing and sales goals, visitor personas, as well as, overall goals and design elements of your project. We also discuss the many analytics tools that are available to you, to ensure that we can define what success is, and what metrics we want to capture to monitor it. Finally, notes from this meeting are provided to both teams, so that any resource that joins the project, can review the document and be "up-to-speed" on what the key goals of the project are.

  • Visitor / Personna definitions - review content for accuracy.
  • Sales & Marketing goals and calls-to-action defined.
  • Site metrics, success definitions.
  • Conversions, SEO strategy discussed.

Project management

Each eCommerce, mobile or integration project is assigned a dedicated Project Manager. This person will be responsible for your project's communication and coordination. They will also allocate and monitor all resource and hourly usage and reporting. They will also host your Sprint reviews, as well as, provide ongoing project status reports.

  • Dedicated Project Manager.
  • Online Project management portal.
  • Bi-weekly Sprint reviews.
  • Monthly Project Status Reports.
  • Live access to the development site.

Technical discovery

Simultaneous to the wireframing and design phase, there will be technical resources that will be putting together the project's technical specification, infrastructure design, hosting options and more. Similar to the architect drawing up the blueprints (design), and the construction manager putting together the construction manual (functional spec) of how that design will be actually built, Clarity ensures that before any actual construction, we have an approved design, detailed technical specs, approved / adjusted budget and a detailed Gantt chart.

  • Multi-track discovery and design process.
  • Technical research into hosting, security, integration(s), shipping, taxes, business logic and workflow, etc. Output is a functional design specification.
  • Designer works with team, style guide, ideas and inspirational elements. Output may produce wireframes, prototype and design mockups.
  • Project Manager reviews all estimates based on completed designs and specifications. Output is updated proposal, Gantt chart and workback schedule.

SEO consultation

As a full-service firm, Clarity is SEO (search engine optimization) certified and can help to ensure that is you build it, it can be optimized to drive traffic to it. SEO is coupled with an equal effort in CRO (conversion rate optimization), and Clarity can help to design and address the necessary elements to improve site conversions.

  • 301 Re-directs to protect existing SEO rankings.
  • Clarity is SEO certified to help consult on both past performance and future strategies.
  • Free SEO consultation to discuss auditing, planning, strategies and execution.
  • Website micro-audits for ongoings site health and performance.
  • Clarity is happy to either help with auditing, planning, executing or training your team to do the work yourselves.

Team training

As an extension of your team, Clarity treats the project build time as "driver's ed" so once the site launches, we want your team to be trained and familiar with the site, able to handle daily updates and maintenance. Clarity can, if needed, handle any and all ongoing maintenance and updates, but wants that to be your decision. If at any time your team needs additional training, Clarity is happy to step up and facilitate that.

  • CMS training included in every project. We enable your team to maintain your site going forward.
  • *Optional develper training for programming against our API.
  • *Optional DBA training for SQL report building. Dev Express report builder license included with any purchased eCommerce license.
  • Training sessions are done by screen-sharing and can be recorded and provided to your team as training videos, for either review or getting new employees up to speed with your site.

Maintenance / Support plans

Once your project is "in production," ongoing maintenance is done at your agreement's hourly rate. The agreement provides you with a relationship with Clarity where we continue to provide you free estimates and consulting, only billing for actual hours worked as you request. Clarity does have an available SLA (Service Level Agreement), where you can pay for guaranteed response times for site issues, for those companies with critical availability needs.

  • No ongoing "use it or lose it" fees.
  • 12-months maintenance locked in at project rates.
  • Only pay for work performed.
  • *Optional SLA available for guaranteed response times.
  • *Optional upgrade, security, performance plans.

Bench / Fractional

As a full-service firm, Clarity has resources for everything you may need for your project. This includes designers, SEO and marketing consultants, front-end developers, project managers, back-end developers, integration specialists and testing (QA) engineers. As an extension of your team, you're allowed to "hire" or use only those resources that you need, or that your project will require. So even if we're building you a mobile app, if your marketing team needs an SEO consultant, you've got access to our full technical team.

  • SEO / CRO consulting.
  • Wireframes, proto-types, design mockup designers.
  • Front-end web and mobile app developers.
  • Back-end, custom coding developers.
  • Line of Business application integration specialists.

Optional features


Clarity has done thousands of integrations to hundreds of different applications. Each project, even if we've done that integration before, is unique in that it's not the integration that's difficult, it's what we do through the integration to help facilitate improving your site's business processes. The goal being to either help automate and improve business processes, or to help drive and increase business growth.

  • Real-time and / or batch, secure communication w/ LOB applications.
  • Automate custom business processes.
  • Sync to improve data quality - no more manual entry in multiple locations, causing typos, duplicates and dirty data.
  • Improve UX to drive and close business.


ERP's (Enterprise Resource Planning) applications are used by which a company (often a manufacturer) manages and integrates the important parts of their business. An ERP system integrates areas such as planning, purchasing, inventory, sales, marketing, finance and human resources. Facilitating real-time integration of your website (eCommerce site, Portal, mobile app, etc.), allows users to become a part of your business system. This can be from real-time inventory stock counts, automated in-stock notifications, automated sales quotes and orders, and much more.

  • Automate perpetual inventory.
  • Sync product meta data.
  • Pull customer type and pricing class data.
  • Pull account status updates (is client account on hold?)
  • Process order fulfillment, sales order processing, and more.


CRM's (Customer relationship management) applications are used by companies to capture leads and track them through the sales cycle. This includes all activities related to leads, opportunities, contacts and accounts. The thing that's normally missing from a CRM is actual client activity data that's without typos, etc. Integrating your site to your CRM allows the system itself to record all client activity (visits, product views, forms, downloads, orders, new user sign ups, etc.) and add it as activity records automatically in the CRM. This removes human errors and provides improved sales insight for your company.

  • CRM can be used as the eCommerce authentication.
  • Sync account and contact data (can logged in user purchase on account, etc.?)
  • New purchasers can create new Account / Contact records in CRM.
  • CRM Contact / Account info can auto-populate shipping / billing addresses.
  • Contact behavior can be pushed to CRM as activities for Sales Reps.


EHR or EMR's (Electronic Health / Medical Records) are applications used by medical staff to document the health, diagnosis and treatment of patients. The EMR is usually only used within an organization (such as a hospital), whereas the EHR is meant to be used by all clinicians involved in a patient's care, no matter the organization (primary doctor, surgeon, lab, specialist, etc.). Clarity has built a number of HIPAA portals and mobile medical applications that upload data to a patient's record (i.e. daily glucose readings, etc.). Integration with an EHR facilitates the needed flow of data to improve the patient's course of treatment.

  • Sync patient care, past health and online billing (patient portal).
  • Share patient health information between providers.
  • Integrated push / email notifications based on lab results.
  • Decrease medical coding errors.
  • Create self-help patient policies, procedures and care instructions.

Supply Chain

A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. Integration of your supply chain can facilitate automated inventory management, drop-shipping, and much more. Because there can be many organizations involved in your supply chain, integration can be difficult and sometimes expensive. That's why Clarity Connect supports many connection types (i.e. EDI, XML, API, DB, etc.) so we can facilitate integrating your entire supply chain.

  • Improve ability to respond to external events quicker.
  • Streamline your inventory management (decrease inventory requirements).
  • Reduce costs, drive margins with tighter supply chain management.
  • Increased efficiency / predictability with more real-time visibility into your suppliers.
  • Eliminate mistakes in orders, confirmations and invoices with automation.


Most companies have multiple back-office applications (i.e. CRM, ERP, Finance, HR, etc.), which many times are installed on premises behind their firewall. When their eCommerce or Portal is installed in the cloud, this poses a unique set of communication and security challenges for data collection. So Clarity will often create a caching database (mini-data warehouse) that can be used to collect and cleanse the data from all the line of business applications.

  • Enrich your data with multiple sources.
  • Lower dirty data by automated data entry / population.
  • Provides better reporting since all collected data is in your format (database).
  • Cleanse, secure, and provide access to your data more easily.

International shipping

International shipping brings with it a myriad of responsibilities and overheads, many of which typically reduce margins and increase lead-times significantly. With the appropriate eCommerce platform and integrations with shipping partners, these overheads can provide you with a strong advantage against competitors in the same space. Clarity eCommerce delivers a fully customizable solution for the following key areas (to show a few) related to international shipping.

  • International customs documentation
  • Commercial invoices & Bill of Lading
  • Picking and packing lists and forms
  • Restricted International Product (RIP) management

Customs / Duties / Taxes

Customs and Duties require significant effort to get right - specifically because the landscape of international shipping requirements is constantly changing. Due to the dynamic nature of international customs & duties, Clarity eCommerce leverages 3rd party integrations that make the latest international shipping forms, documentation and resources available to each of our international enabled eCommerce projects.

  • Shipper’s export declarations & forms
  • Commercial invoices & bill of lading
  • Export packing lists
  • Delivery Duties Paid (DDP) and Delivery Duties Unpaid (DDU) Capable

Multi-lingual support

Multi-Lingual eCommerce is a key requirement for any international commerce platform that needs to saturate global markets. The multi-lingual architecture of the Clarity eCommerce platform enables Clients to take advantage of fully customizable system languages (with many common defaults) as well as highly customizable content localization options as well. Below are some of the key facets of the multi-lingual commerce platform Clarity offers.

  • Fully customizable labels, system screens, etc.
  • Default languages to speed delivery
  • Robust management screens to enable 3rd party translation groups
  • Easy to use language selector with different styling and designs
  • Right to left friendly design
  • Advanced integration capabilities with Google Translate

Multi-currency payments

Multi-Currency eCommerce is a key component of enabling a low-friction interaction throughout international eCommerce transactions. Customers from all over the world will each have different "default" currencies and as a result, the most competitive international eCommerce platforms offer these default currencies to their customers. The Clarity eCommerce platform enables robust delivery of multi-currency eCommerce cabalities including but not limited to the below items.

  • Currency conversion and periodic rate polling or real-time polling
  • Detailed logging of sold currency and converted currency
  • Robust capabilities for integrating language and currency selection options
  • Advanced multi-currency payment provider partnerships - reducing risk for transactions
  • Capabilities for escrow and pay-upon-delivery type of options for customers

Filtered catalog

The product catalog system enables multi-store and channel specific filtering. This can be location specific, channel specific, brand, division or site-domain specific (and more). Due to the highly customizable nature of the platform it can effectively deliver a filtering capability based on any data within the system.

  • Advanced filtering with multi-filtering and infinite category/sub-category capability
  • Show/hide categories based on store, domain, brand, etc.
  • Responsive user interface based on device / channel
  • Specific pricing, availability, inventory locator, etc.

Customer-branded portals

The eCommerce platform enables a very robust branding capability by portal/site. This allows Clients to give access to their customers to self brand or for Clients to use their administrative dashboard to customize each of their customer's sites (logo, colors, styles, product availability, pricing, etc.).

  • Robust customization per customer
  • Customer specific dashboard to enable logo, branding, content, product customization
  • Customer specific pricing, inventory management, etc.
  • Allow customers to set roles within their organization for access to different levels of capability (i.e. view only, finance, purchasing, executive, etc.)

Distributor stores

Distributor stores typically need the ability to cater the specific content, product data and many times the branding to enable their specific presentation to display as expected.

  • Distributor-unique store content customization
  • Capability to upload products specific to the distributor
  • Branding and design customization per distributor
  • Inventory, pricing and display rules that are distributor specific

Store within a store

Marketplace or store within a store (multi-store) allows users to create buyer or seller accounts. The seller accounts are able to upload products and present them for sale within their own customizable store. The system enables aggregate searching across all sellers' offerings - and then store or seller specific filtering

  • Robust marketplace capabilities with approval process for new content
  • Advanced filtering and store within a store drill-down
  • Buyer & seller contact and chat, review order details and escrow-return processes
  • Seller can specify different payment, shipping, and other options


Franchises typically will want to pull in standard sets of content from their corporate marketing team while still being able to cater the offerings and content they show on their site to match their specific franchise. Clarity eCommerce allows Franchises to pull content from their parent organization while enabling Franchise specific overrides and tokenization. The platform also enables Franchises to "subscribe" to receive updates from the corporate or divisional regions for marketing and product data.

  • Content management to enable subscription (Auto-approve, manual, reject) from parent organization
  • Advanced tokenization and override capabilities to enable specific fine-tuning of content by franchise
  • Franchises can "subscribe" to products and product categories to show as well as override pricing and inventory levels
  • Franchises can specify different payment, shipping, taxes, branding and other options

Logo / Branding design

Clarity's branding, design and logo capabilities allow our Clients to engage not just for a technology solution but also a full branding solution.

  • Overall branding and design discovery
  • Full branding, style guide and corporate branding guidelines
  • Logo discovery and design
  • Logo useage and guidelines

Full custom site design

Clarity's full custom site design work allows your team to explore different site design options with our experienced, seasoned professionals. We deliver on dozens and dozens of projects per year and have delivered on hundreds and hundreds. We'll design a site, with your team's feedback, that delivers on your company's vision.

  • Experienced design professionals
  • Complete site customizability
  • Detailed design and discovery process
  • We distill our decades of experience into your project

Custom UX wireframing

Clarity's team of design and user experience experts pour over and study user experience (UX) and user interface (UI) best practices. We're constantly working on improvements that will reduce friction and enable users to take action. As a result we bring these skills into each wireframing and UI/UX process we engage in.

  • Immersive, friction reducing user experience
  • Deep industry knowledge to deliver best practices while crafting to your vision
  • Advanced wireframing tools to help discovery process flow seamlessly
  • Customizable UI wireframes for standard screens to streamline process for core screens

Content styling

Content styling is critical to enable improved CRO (conversion rate optimization). As a result, Clarity will bring team members to bear on your project (if you'd like) to help train you/your team or directly execute on content styling work to ensure the site content is compelling and results in action from site visitors.

  • Conversion rate optimization reviews and recommendations
  • Content styling training or direct work available from Clarity
  • Advanced version control and templating to allow re-use of content and recovery from typical scenarios
  • Action oriented content - leverage calls to action that match your businsses' Clients

Wizards / Product selectors

Wizards / Product selectors are a vitally important component for many Clients who offer products that aren't commonly known, are challenging to find using traditional means or simply don't make sense to some or all site visitors. Clarity has delivered dozens of wizard/product selector components and will bring those solutions and experiences to bear.

  • Category, sub-category, product, variant, etc. drill down
  • Step by steps questionairre possible to drill into detail
  • Progress indicator and highly customizable design to show very little or significant detail
  • Final result can show a category, product, catalog display with results or other options

Project prototyping

Clarity's design and development team will typically recommend a project prototype of some form for any medium-large sized project that involves rather unique or complex functionality. If this is the case, the prototyping allows your team members to review and visit a "mock" version of the site that doesn't have advanced business logic nor live data but that does represent a very similar experience as what site users would find.

  • Advanced design to show prototyped scenarios
  • Clickable interface to allow your team to simulate visiting the site and interacting with it
  • Helps eliminate "bad ideas" before they get out of design and into development
  • Helps reduce timeline and budget most of the time when used

SEO consulting

Clarity's team of experts have delivered on hundreds of Client projects with organic search engine optimization (SEO) as a major focus. As a result, our team is constantly improving our skillset and brings that to bear on your project - be it eCommerce or otherwise. There are many detailed facets of SEO that include on-page optimization (meta information, indexing, sitemaps, robots.txt, internal linking, etc.), off-page optimization (link building, link monitoring, competitor reviews, keyword rank-tracking, etc.) as well as analytics and reporting.

  • Advanced on-page optimization for eCommerce and general site marketing
  • Meta information (categories, products, etc. - establishing keyword strength on the site)
  • Off-page optimization and link-building in general
  • Robust reporting with tools like Google Analytics, Google Webmaster Tools, Moz tools, AHrefs, etc.

CRO consulting

Conversion rate optimization is a key strategy focus to ensure that visitor's friction to taking action is as minimal as possible. There are considerable studies and resources available that our team continuously reviews and keeps up to date with to help make precise recommendations and improvements. We then will help provide tracking and analytics that will monitor for the conversion rate optimizations that yield the best results and continue to orient toward those.

  • Experienced conversion experts
  • Recommendations based on industry research and best practices
  • Detailed A/B and multi-variate testing platform to ensure oriented toward optimal long-term configuration
  • Streamline flow from visit to results

Marketing consulting

Clarity's marketing team provides services and support for many Clients who range in their needs from minor recommendations on a quarterly basis to more hands-on consultation where we're engaged in immersive projects and weekly if not daily reporting. No matter where within that spectrum your company's needs may lie, we're happy to bring our decades or marketing (and specifically - digital marketing) experience to bear.

  • Decades of digital marketing experience
  • Search Engine Marketing (Pay per click, banner advertising, mobile marketing, social media marketing, etc.)
  • Email marketing, re-targeting, exit intent marketing, etc.
  • Robust reporting and analytics to help enable marketing decisions and objectives (target vs. actual with recommendations to ensure moving toward objectives)

Business Intelligence

Clarity's business intelligence platform enables robust dashboards and specific, role based access and reporting. Specifically, the platform has advanced counters that can be turned on for any/all business processes as well as very granular site visitor tracking (for example did they view a product detail page but not add an item to the cart, etc.). This level of detail allows Clarity's team to leverage the data obtained in aggregate through the site and per user to offer enhanced results and interactions with the site that leverage personalization and in some cases machine learning.

  • Robust role based dashboards
  • Extremely powerful tracking and counter system to monitor specific business workflows and trigger action based on those
  • Robust user level tracking to determine goal pipelines, provide personalization as well as enable global "intelligence" in the site
  • Ability to enable internal triggers based on thresholds to notify of low-inventory, low conversion, show higher margin products more often, etc.


Clarity's reporting platform enables off-the-shelf standard reports as well as the ability to clone those reports and modify them -or- the ability to create new reports from scratch. The reporting platform has a role based access capability to restrict access to the report builder. For those with access, they can create reports by joining logical entities, applying filters and logic and creating auto-generated reports that get emailed to a distribution list (if desired) or that are available on demand from the dashboard. The reporting tools will also export to standard formats including but not limited to Excel, CSV, PDF, Word, etc.

  • Advanced reporting engine with report builder
  • Auto-email distribution list at periodic intervals (hourly, daily, weekly, monthly, etc.)
  • Export formats include Excel, CSV, PDF, Word, etc.
  • Robust role based security capability