Once you have received a good amount of email subscribers; you can turn your prospects into customers by following email drip campaigns. An email drip campaign is a well thought of strategy that involves sending out sequence emails in the automated form to the prospects whenever they trigger an action worthy of your brand.

Such trigger action can be subscribing to the newsletter, abandonment of the cart, signed up for an event, etc. A perfect email drip campaign is enabled to engage and communicate with them through personalized messages in return for valuable conversions from them.

What goes in your email content also plays an important role in receiving attention from prospects. Great email content should include a meaningful CTA, personalized message, appropriate pictures, and the needed information. How frequently should one be sent? Sending daily emails when you promised to send once a week could irritate the prospect and can even unsubscribe from the list.

Moreover, if you promised to send them daily updates about offers, discounts, and promotions and failed to do so either, you may again be losing your prospect’s interest. In either case, it is important to send follow up emails after every prospect action to keep them engaged and send emails according to targeted groups.

How soon should you introduce your product after setting a prospect on the subscriber’s list? The transition of sending introductory emails to emails that could benefit you is tricky. One thing for sure is you should not promise what you cannot fulfill just to entice the prospects.

In such a case, sooner or later, you will lose them. Be honest with what you have to offer and be the best on your first shot. If the prospect is interested, he will stay by you.

When your mailing list is growing up every day by leaps and bounds, it becomes necessary to switch to autoresponders that send out emails to all your prospects based on segmentation so that no inappropriate message is sent out.

Moreover, autoresponders also make it easy to send out a series of trigger emails like on a launch of the new product, a new offer, announcement of an event, etc.

It's important to enlighten yourself with the right analytics of email marketing too. Email analytics helps the marketer to know the usefulness of email marketing by knowing the various aspects like open rate, the number of unsubscribes, click-through rate, and such.

Open rate is the rate at which people open emails sent by you. Open rate is a great way to know if people are interested in your emails or not. If this rate is low, it tells your email content is not worthy enough to attract the attention of your prospects.

Click-through rate, on the other hand, is the rate that tells what percentage of people click links in the email (if any) sent by you. CRT tells if your email content is targeted enough.

Unsubscribe rate is the rate at which subscribers unsubscribe to your subscriber’s list. This doesn’t have to be high. If it's higher than the opt-in rate, you have to work harder on your marketing strategy, build better email content depending on what type of follow-up message they are unsubscribing after.

It’s said that not one type of email fits every prospect. For this reason, it is important to segment your prospect’s list based on segmentation. However, on what basis segmentation should be done? Based on age, gender? How to make the target groups? To answer the question and to make it easier for you to focus on your email content better, target groups should be set as:

• Customers list different from the prospects list
• Fresh newsletter subscribers (to send them the introductory or welcome emails)
• Daily email list (those should be sent emails daily)
• Weekly, monthly and bi-weekly lists separately
• Follow up customers lists (those who just bought a product etc)

So, on such a basis, you can unify your subscriber's list and focus better on targeting groups and send the appropriate email content accordingly. You can also make a separate list of such subscribers that don’t engage with your emails so often. Such users should be sent re-engagement email sequences.