eCommerce Glossary: Infographics

Glossary

All You Need To Know About Infographics

What Are Infographics Used For?

You must have come across the word Infographics many times. But do you know what is an infographic? An infographic essentially is a piece of content used for communicating complex information to the readers or viewers. The difference here is that an infographic conveys the information using visuals for representing the data in a unique and easy-to-understand way. This method of content representation has proven to be so effective that articles or content with infographics generated 3x more likes and shares as compared to their counterparts.

A study suggested that more than 70% of all digital content contained some form of infographics. Infographics change the way data is represented to the users, making the whole content transfer smoother and more engaging.

Two people collaborating on web design with connected UI components

Marketers undoubtedly find infographics to be the most engaging form of digital content now. But how do infographics help marketers? Let us find out.

Explaining business to customers – More often than not, readers lose interest when they read pages about how a business or product is useful to them. Instead, using an infographic to explain the product or service to them comes in handy. It is concise and can hold the interest of the customers.
Explaining concepts visually – Conveying complex information to the users or stakeholders is quite the pain. With infographics, you can break down these complex concepts to convey your point in a simple manner.
Visualizing business goals – Presenting and visualizing your business goals with infographics can help you convey the message shortly and clearly. The viewers tend to retain the information better with these graphics.
Visualizing customer journeys – Having a clear idea of customer journeys within your company is important. This gives you an understanding of how the customer behaves and feels about the products and services. With good infographics, you can trace out the customer journey across periods.
Comparing products – Infographics come in handy when you compare a few products, plans, or even services for your customers. For instance, if there are two options available with the users in a particular category, you could represent the comparison using engaging graphics to convey the idea and hold the users’ interest at the same time.
Summarizing key points – Sometimes, the bloggers might write multiple pages of an article or some content but want to focus on certain key points and ideas specifically. In these scenarios, having some interesting infographics at the beginning or end of the blog post can help the users focus. Also, if the users prefer not to read the whole content and derive insights from the key pointers, infographics prove very useful!
Increasing social media presence – When all kinds of businesses find their footing on social media, having a significant brand presence is important. The best way to achieve this is to release interesting infographics that can garner a lot of shares and likes, even go viral and build on your social media presence.
Building website traffic – Posting some interesting infographics on the landing page of your website can help drive and generate traffic. In effect, this helps drive conversions within the company.

So now you must have understood what is infographics used for. Now let’s find out how to use infographics in marketing.

Currate an Audience that Resembles Your Perfect Consumer

Guide to Infographics in Marketing

Infographics have taken the digital world by storm. As more and more companies invest time and money in creating useful infographics, it is imperative to get your infographic formula right. In other words, knowing the tricks for creating the right infographics increase your site engagement and conversions. Here are some ideas:

Choosing the Topic

It is imperative to know and understand which kinds of infographics go with each industry. In order to get the formula right, you could conduct your research on the trending topics, go through old graphics, presentations, and ideas, and look for innovative content on existing topics.

Research

Research is key for developing any form of content, and it is especially useful for building infographics. The idea is to look for credible sources to base your content on. Facts and statistics collected through surveys usually add credibility to your infographics. Including quotes is also a good idea in these graphic designs. In addition, it is a useful idea to demonstrate trends through these graphics.

Building a Narrative

Writing is an important part of building infographics. The idea is to think visually and present the concept in an interesting format. Expressing a lot of information in concise points can come in handy. The right kind of infographics can help you take the users through the information journey. That is the key to building a good narrative. Finally, if your content is not proofread, it can essentially ruin all the background effort.

Designing

The design in the infographic is not used for aesthetics alone. It is a part of the graphic functionality. The design needs to be clear, concise, and with suitable background hues and fonts. It should be able to convey data in a crisp manner, using industry-relevant graphics. Including a few icons can give it a good look and feel. Finally, branding the graphic helps the users identify it and associate it with the company.

Promotion

Once the content and the design are ready, the last and the most integral part of the process is promotion. This is where you share your hard work and knowledge with the users. You could get help from blogger outreach programs, share the graphics through email or social media, and the likes.

Including some social media buttons or icons can help you in the promotion process. There are a lot of infographic directories that help display your content. The wider your promotional audience is, the higher are your chances of improving your brand image.

Infographics prove to be the most engaging part of any blog article or website. But, you do not need expensive tools, software, or even designers to build the most suitable infographics for your site.

With multiple templates available, creating the right industry-specific infographics is easy and can increase brand presence and website traffic. This could eventually prove to be an important change in your marketing strategy.