eCommerce Glossary: Keyword Density

Glossary
Full Glossary
Keyword Density and its Role in E-Commerce Industry

What is Keyword Density?

Keyword density is the base of SEO, it helps you to rank higher on the search engines and also to reach the right customers. But, how you may know whether the key phrase density in your content is right? Don’t worry the Yoast SEO plugin tells it all. You might have observed the Yoast SEO plugin giving a red bullet for your written content, it happened to me when I was setting up my E-Commerce store a year back.

I wrote a piece of information about my products but the Yoast SEO kept displaying the red bullet for most of the pages of my online store. And after doing a lot of work, my store did not make even a single position on the google search engine results pages.

Two people collaborating on web design with connected UI components

Then I started to figure out that is the real problem and found out that I was not targetting the customer intent; the best way to do is to incorporate the right keywords with the right density in your content. To improve the Yoast SEO plugin reviews about our content and rankings, we need to know what is keyword frequency and why it is important. So, let’s get started!

Keyword density is the number of times a keyword appears/occurs in a piece of content as a ratio/percentage of the overall word count. It is also called the keyphrase density, keyword frequency, or keyword count.

Understanding Some of The Reasons Outbound Marketing May Not Work

Importance of Keyword Density for SEO

The keyword density of a page is very important as the google search engine tries to rank the web pages that are the best match for a specific user’s query. It is one of the most important components of google’s ranking algorithm.

To rank higher your web page on google search results pages (SERP), it needs to understand what your content is all about. This is the reason you shall incorporate your keywords along with their related keywords or the keywords you want to rank your website for.

For example, if you want your web page to rank for the main keyword ‘skin diseases’ you need to use this keyword often in your content. And also the keywords you want to rank for that are related to it such as skin disease treatment, dangerous skin diseases, rare skin diseases, and genetic skin diseases, etc.

But, remember not to add the main keyword too many times that it may give a signal to Google that you are doing keyword stuffing. Keyword stuffing refers to adding as many keywords as you can add to your web page, in a way that feels unnatural and forced to your reader. The number of occurrences of the main keyword and its related keywords shall be moderate and not too less nor too much.

Why Transform Your Marketing from Outbound to Inbound

Role of Keyword Density in the E-Commerce Industry

Keyphrase density has a very important role in the E-Commerce industry. It is important to understand that with which keyphrase/keyword your target customer is searching for the products you are selling.

For example, you manufacture jackets for motorbike/motorcycle and you mention their name as motorbike jackets on your online store. But, your potential customer searches for those jackets by tying motorcycle jackets on the google search bar; you are going opposite from the user’s intent.

Keyword research for Search Engines

The search volume of a keyword plays an important role to rank your web page. The search volume refers to the measure of the total no. of searches performed through the search engines in the past 12-months. And the practice to do your research for the search volume of your keyword is known as keyword research.

The search volume of the keyword ‘motorbike jackets’ is 150 searches a year in the USA and the key phrase ‘motorcycle jackets’ has a search volume of around 12k in the USA per year. See by targetting the right keyword related to your product would yield you several leads!

You can check the searches of your keywords for FREE by just installing UberSuggest Chrome Extension; you are good to go!

Creating Relevant & Unique Product Descriptions

Doing thorough keyword research to determine the right terms used for your products by your customers and their related keywords give you room to write unique and relevant product descriptions. These well-crafted product descriptions will enhance the user experience by giving all the needed information to him/her as well as these would give the search engines the signal of relevancy.

Moreover, keyword research will help you to decide which products have higher demand sot that you could start developing the content of your e-commerce store with them.

In this way, you can rank high on SERP and your target audience will find what they are searching for. Remember not to publish the product description you received from the manufacturer right away; it will create plagiarism issues.

Improved User Experience

When all of the products in your online store have product descriptions that contain information for the keywords they are searching for regarding a particular product; they will understand everything.

Speak in your Customer’s Language and They Will Become a Lead!

So, when you address a topic with keyphrases they use; they’ll perceive you as their problem solver. This will increase the user experience of your e-commerce store.

Enhanced Content-Length

When you will be well informed with more and more highly searched keywords regarding your products; you will be able to craft lengthy product descriptions or even blog posts. Yes, you can gather the attention of your customers and google by writing long blog posts contain several keywords.

For example, you have a jewelry store in Houston, Texas; you can write well-optimized product descriptions by targetting the keywords such as diamond engagement rings, diamond wedding rings, princess-cut diamond rings.

And you can also gather more attention by writing blog posts like ‘10 diamond wedding rings that’ll make your girl scream’, or ‘5 princess-cut diamond rings for a perfect Halloween proposal’, etc.

And don’t forget that writing long content is also a very important factor in ranking on SERP. As it naturally contains related keywords of the main keyword. I observed that my blog posts having a length of fewer than 1000 words do not get to the maximum audience or rank higher but, the blog posts having more words like 1700 or 3000-5000 gather raid attention of my readers and google as well.

Improving Your Keyword Density Score

How You Can Check Keyword Density?

You can check the keyword density by the Yoast SEO plugin bullet color and remarks it gives. It checks the number of occurrences of the focus keyword in your content and that of other keywords as well. It checks your content for high or low keyword density; check the issues the YOAST SEO plugin reports and you can improve your keyphrase density score.

Moreover, you can examine the user the traffic stats over the months or for changes you made recently in the google search console. You can use A/B testing methods to determine which update in my content yielded more traffic and happy customers.

To maintain a good score of keyphrase density, you need to determine the related keywords of your main keyword. And for this purpose, you can add long-tail or Latent Semantic Keywords (LSI) in your content to let Google and the audience better understand the topic of your page. long-tail keywords are just like the extended version of your main keyword. They make it easy to avoid create more natural content and rank higher on SERPs.

Finding Long-Tail Keywords

You can find several long-tail keywords from the Google search bar. You just need to play around with it. For example, you need to extract the long-tail keyphrases for motorcycle jackets so type it in the google search bar and press ‘space’ it will show you related and long keywords that are searched by your audience.

You can find them by just typing your keyword and press ‘space’ right before the keyword and it will show you question-type keywords like how to choose motorcycle jackets.

Moreover, you can be a pro at finding long-tail keywords by using a tremendous online tool. Keyword Shitter is a website that offers a service to let you find bulk keywords for the term you enter into it.

Identify Latent Semantic Keywords

Latent Semantic Keywords (LSI) are semantically related keywords that help you to avoid any ambiguity regarding your topic. They also help you to address the user intent related to your keywords. You can find several LSI keywords at LSI Graph.

Or you can just search on the google search engine, type your keyword, and at the bottom of the results page, you can find a good number of LSI keywords.

You can improve the keyword density frequency score by following a rough idea I mentioned that is given by SEO experts. You can add the same keyword 1-2 times per 100 words and make it feel natural for the reader; you are good to go!

To improve or maintain a good keyword density, you need to add the focus/main keyword oftentimes in your piece of content. But remember not to add it too many times that it may send a signal to google of keyword stuffing.

If the key phrase density of your web page is too low, try adding your focus keyword oftentimes in your content along with its related/LSI keywords. This will help you to explain the topic more accurately and also to get the attention of Google and your target audience.

For the ones who have a higher score of keyword frequency, just read your content thoroughly and replace some of the keywords with their synonyms and this will make your content look natural.

Looking to Streamline Your Business with TopNotch Software Integration?

Clarity Ventures is fully capable of utilizing both front-end and back-end software integrations with your e-commerce platform. We believe in innovative solutions to give your business a competitive edge. Stay ahead of your game with software such as Epicor, Infor, Syspro, Sage 100, Sage X3, Dynamics GP, ORACLE, Dynamics 365, SAP. Learn about our eCommerce platform and feel the difference!