A Beginner's Guide to Keywords for SEO

What Are Keywords?

Every business or individual wants their business to stay ahead of their game. It can't happen by simply existing on Google. You have to keep an eagle's eye on what people are searching over the search engines especially Google. It'll help you know what the people need and what are the problems that you can provide a solution for! That is why keyword research becomes a necessity for the survival of your business.

Since this article targets beginners, let's start from the beginning. Keywords are categorized into four groups:

Informational Keywords

The query of a person will be recognized as informational keywords when a person is looking to gain some knowledge on a desired product or topic. For example, "What is Website Development?".

Navigational Keywords

The query of a person will be recognized as navigational keywords when searchers know the destination, they want to reach. For example, " Clarity Ventures Website Development".

Commercial Keywords

The query of a person will be recognized as commercial keywords when he is looking to get information on an item or service that he wants to buy. For example, "Best Website Development Services".

Transactional Keywords

Transactional queries show that someone intends to make a purchase. For example, "Website Development Services Cost". You may think of filter your keywords for SEO by targeting transactional searches as they seem to be the one that is going to drive direct business to you. Unfortunately, it's not the best option. Search volume is the lowest for transactional keywords.

Matching the Buyer Journey to Keyword Types

To achieve ultimate SEO success and keep your business ahead of your competitors, you'll need to focus on all four keyword types. The buyer journey commonly takes a user through four stages:

  • Attention: where a targeted user becomes aware of your product
  • Interest: where he becomes interested in the product
  • Desire: where he gains a favorable disposition towards your brand
  • Action: he makes a purchase

These four stages align nicely with the above four types of keywords.

  • Attention-Informational
  • Interest-Navigational
  • Desire-Commercial
  • Action-Transactional

So, there aren't any shortcuts when it comes to proper keyword research and website keyword rankings. It becomes more crucial when you're dealing with an e-commerce store. If you did not pay attention to keywords for SEO purposes, your products are never going to show up to a potential client. If you only focus on one type of keyword, you'll miss out on a huge number of potential opportunities.

How to Do a Proper Keyword Research for My Website

Using SEMRush and Google Keyword Planner

SEORushThe best way that most entrepreneurs follow is to start keyword research by using SEMRush. After you signup, type in your top 3 competitors' URL. The tool will give you a better understanding of each competitor's ranking portfolio so you may begin your research with a clear mind and knowledge.

Starting with competitive research will also save you from missing out on any low-hanging fruit: if your competitor is missing any high-value keyword, you can capitalize! Although there are many other tools available for keywords for SEO, SEMRush is one of the reputable tools of choice for most digital marketing gurus and professionals, including Clarity Ventures

Google Keyword PlannerAnother way to do your keyword research is by using Google Keyword Planner. Google Keyword Planner is a free tool and most importantly it's accurate! Simply click on the tool icon from the top right and click on Keyword Planner. Enter a broad keyword in the search bar that relates to your services. The tool will automatically display a list of relevant keywords with competition stats such as high, medium, and low with their respective search volume metrics. At the top right, you can export and add all your newly found keywords into a separate sheet and download it. Another quick way to continue competitive research by entering a competitor's URL. It will then display a list of their current keywords, which you can then export similarly.

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Choosing What to Target

Once you have a solid list of potential keywords, it's time to filter down and make a final decision about what you will target. Choosing only high-competition keywords will surely make it difficult for you to overtake your rivals and it can take years! So, you need to balance highly competitive keywords with those that are less competitive. It helps you get organic traffic coming to your website

With the above knowledge, you're poised to develop an effective SEO strategy for your digital business. Keep in mind that your keyword choices should always align with your business goals, so make it with confidence!

Clarity Ventures is fully capable of utilizing both front-end and back-end software integrations with your e-commerce platform. We believe in innovative solutions to give your business a competitive edge. Stay ahead of your game with software such as Epicor, Infor, Syspro, Sage 100, Sage X3, Dynamics GP, ORACLE, Dynamics 365, SAP. Learn more about our eCommerce Platform and feel the difference!