If you are someone who belongs to the field of digital marketing, you might have come across the terms Landing page and Squeeze page. The landing page and Squeeze page play an important role in the e-commerce industry today. Let’s take a closer look at what these terms actually mean.
A landing page is used to educate people on service, or the product whereas squeeze pages are smaller with no images and detailed information. They are mostly used to communicate one single offer. Landing pages include multiple sections, images, CTA (Call to Action) buttons on a single page. CTAs are used to convert the customers. Registering for an event or downloading an e-book is usually displayed on the landing pages whereas a squeeze page is usually focused on getting your information like an email.
If you want to acquire more clients, you want more leads, employing a great squeeze page and landing page to your marketing plan is definitely a must!
A landing page is where your visitor lands as the name suggest after clicking on a link. It could be through the email, Google/Bing search, YouTube, Instagram, Facebook, Twitter or any other social media.
You can generate leads through your landing page by collecting information from a potential customer. The selection of that action, whether it’s a purchase, a newsletter subscription, or a brochure download, is a business decision driven by an online business strategy. For instance, if the business goal for a web site is lead generation, the landing page goal will be to motivate visitors to make contact or share their contact data. Landing pages are designed to fulfill specific goals.
To convert the potential customers, you need to give them your special offer. It needs to be in a very prominent position on your landing page. You need to tell your customers why they should buy from you and how what you are offering is unique. It needs to have a headline, a reinforcement statement and a closing statement that acts like a climax or mic drop is a must.
You need to briefly describe the benefits of your offering in a few key points. Don’t go into detail, keep the text minimum and convey your message in the shortest way possible.
Social proof on the landing page plays a huge role. If one of your previous clients has a name in the industry, it can transform your landing page. People are more likely to trust the companies that they know are trusted by reputable organizations.
A hero image is a large banner image, prominently placed on a web page. It is usually the first thing your visitors see when they visit your site. Using convincing words can do a lot but using images, photos and videos have a very big role. You can transform your page with convincing text, images, and videos.
Suppose you’re scrolling through a blog and all of a sudden, a pop-up appears on your page. It asks you to enter your email by offering you an e-book or some other incentive. Yes, that’s a squeeze page.
This is just one example of a squeeze page. We have several different types of squeeze pages. To build the subscriber’s list, you grab emails from the users through the squeeze pages. As long as they have a reason to give you their email, most of them will enter it. You need to offer something in return of course but it’s important that you have your reader’s attention.
You have to keep certain elements in your mind while creating a squeeze page.
Your services/products are more likely to sell if you maximize your marketing efforts. Landing pages and squeeze pages are likely to generate leads if you use your USP, hero image, CTAs, social proof to your advantage. Choosing one of them is based on your needs and specific goals.
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