How Lead Magnets Help You and Your Business

What is a Lead Magnet?

To gain an organic presence over the internet may seem easy but turn out to be a daunting task. A visitor on average stays on a website for about 15seconds and mostly doesn’t return. Most of the website owners spend ample resources to drive traffic to their website, but the results are never satisfactory, maybe because the implementation is not done in the right way, relatable?

The top digital marketers often emphasize List Building as one of the best ways to stay connected to your customers as well as prospects. But, since email is a personal thing, why will the audience share it with you as a business? So, as a marketer, you need to offer significant value or maybe an attractive offer to the client in return for their email address and this is where Lead Magnet plays a crucial role.

As mentioned above, to gain customers and a real online presence, you certainly need an email list. A good Lead Magnet helps you to formulate one. It is simply an offer that is sent to the prospective customers in return for their email address and other useful information like their name, phone number, etc. Let us now understand what are the benefits of a good lead magnet or what characteristics should a lead magnet have?

  • High Perceived Value - Are you trying to attract your audience by offering a free newsletter subscription to them? Does it work? In the majority of cases, it doesn’t! The reason is simple, it isn’t significantly valuable for your audience. So, make sure to formulate your lead magnet in such a way that it is perceived as highly valuable.
  • Instant Gratification - We often look for an instant solution to our problems online. Well, if your lead magnet successfully offers a solution to the problems of your visitors, building an email- list won't be daunting anymore.
  • To the point - Don’t go overboard or too generalized with a Lead magnet, be specific as this will certainly help you to convert leads.
  • Easy to Digest and access - Choose PDF checklists over those lengthy eBooks or reports because they are easier to absorb and help to sort your leads in no time. Also, they should be easily accessible, people love quick responses and an instant solution to their problems.
  • Boosted trust in the products - Your audience gets to try your products by consuming your lead magnet. This way, they are convinced to buy from you as compared to your competitors. So, a good lead magnet certainly helps your brand to build up trust and credibility in the market.
Do You Know What Makes a Good Lead Magnet?

10 Examples of Lead Magnets

We have drafted the list of 10 Best Lead Magnets and how can they turn out to be highly effective for your business online.

Samples

Everyone likes a free trial or a sample product, the majority of the audience doesn’t want to invest in the product they don’t know about, this is particularly true for the beauty industry. So, samples can turn out to be a good lead magnet for your brand as they offer an immediate solution to your audience.

Training Videos

This works as a lead magnet for the education and the publishing sector. These can be considered as free trial classes or maybe demo sessions. So, offer a few free sessions to the audience to help them build trust in your services.

Templates

A template can also be termed as a rough sample or the starting point of the actual project. By choosing a template as your lead magnet, you can offer an insight into your work to your audience. These templates can be anything ranging from proposals, websites, infographics, etc. It can be a small portion of anything that has a lot more to be added to.

Trial

A real audience of a brand builds up over time. Everyone is reluctant to invest in software, telecommunication service, data plans they know nothing about. So free trials can help your business establish a potential customer base in no time. At the end of the trial period, satisfied customers will certainly avail of the complete plan.

Quizzes

This has turned out to be a popular and preferred lead magnet nowadays. A recent report showcased a 31.6% lead capture rate, which is certainly a significant figure in the marketing industry.

Case Studies

As per the reports of the various surveys, using Case studies as a lead magnet has turned to be very effective for businesses. This is a popular strategy trusted by about 63% of the top digital marketers. It is a realistic approach as it concludes the experience of your customers regarding your products and services, this, in turn, helps in sorting and convincing new buyers who are a bit reluctant about trying your brand.

Discount Coupons

Every one of us likes some extra savings, isn’t it? It is an obvious fact discount offers never fail to tempt the customers, moreover, they hop to various stores online to land onto the best deal. So, discount coupons or codes if used as a lead magnet works well for your online presence.

Software

This is yet another popular lead magnet in which free access to the software is allowed in return for the visitor’s details like email address, name, phone number, etc.

Checklist

This lead magnet is particularly useful in such a fast-paced competitive market and is just one page long.

Webinars

This can work as a popular tool if implemented in the right way because if your prospect attends the complete webinar, there will be higher chances of him turning into your potential buyer.

So, these were the top 10 lead magnet ideas that you can implement and recycle the blog content that you already have. You can try these ideas if you are unable to capture the traffic like you always wanted. One thing worth noting is that it takes time to deliver quality results and you won’t see overnight success.

Get ready to create a powerful contact database for your business with these Lead magnet ideas rightly implemented with an email campaign.