All You Need To Know About SERPs (SEARCH ENGINE RESULTS PAGES)
What Are SERPs?
Search Engine Results Pages (SERPs) are the pages that search engines like google or Bing represent against
user's search queries.
The search terms or phrases entered by the user are referred to as keywords against which the search engine
shows relevant result pages. Every SERP is unique and all of the search engines work on customizing the user
experience based upon the locations, search history, social settings, and many other factors. A user may find
two SERPs identical for the same or similar queries but they must be having indefinite differences
Search Engine Result Pages are important because the higher the rank of a page in a search engine, the higher
the traffic that page will get. And most of the users click on the pagers appearing on the 1st page of search
engines and do not go on the 2nd page so ranking higher is a must!
So, if your website is ranked on the second page; your site is dead! But, ranking on the first page of search
engines that you will get a tone of traffic. To make people click on the link of your website, you need to take
care of various factors.
To get ranked on the first page of SERPS; you need to understand what type f search results are shown by the
search engines in the SERPs. The SERPs are made of 3 types of results. This includes;
- Paid Ads
- Organic Results
- SERP Features
Paid Advertisements
Paid ads appear before the organic search results and sometimes they appear after them as well. They are
the type of search results that have been paid to be displayed there, by the advertisers. The paid ads
work on a pay-per-click basis, which means that the advertisers bid on that keyword and pay Google for
every click.
The advertiser who bids higher on a keyword is preferred by Google and is ranked on the highest position
in the SERPs. However, Google also takes other factors into accounts such as the relevance of paid ads or
CTR
Usually, both types of results are indistinguishable and the main difference between paid ads and organic
search results is the tag 'Ad' mentioned on the paid ads block in SERPs. In the old times, the paid ads
just contained textual content but with advancements, they now consist of a wide range of formats of
content display.
SERP Features
SERP features are the nontraditional results that can be paid, organic, or extracted from the google
knowledge graph. The main aim of the SERP features is to provide the user with instant information without
needing to click it. And the other purpose of the SERP features is to directly generate revenue for
Google. Well, there are various SERP features such as:
Featured snippets, Knowledge card, Knowledge Panel, Image Pack, Top stories, People Also Ask (PAA),
Shopping results, Tweets boxes, Sitelinks, and Videos
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