Not everyone at the top of your sales funnel is your potential customers. If you want to drag down more leads to the bottom of the funnel, you should carefully define your target audience, otherwise, it will be hard to strategize your marketing. So putting first thing first, you have to build your buyer's persona that is focused, clear, and well-defined. Having a clear picture of your qualified leads would not just help you improve the sales funneling process but also allow you to optimize your marketing activities.

Almost 60% of marketers share content with their audiences every day. To keep your customers engaged and educate them more about your brand, you must provide them with good quality content. Talking about content, you must know one thing, content is not just textual information, but everything from images and videos to websites and social media pages is also content. Sharing valuable content is significant for you to add some value to your customer's lives and make them feel good about your brand.

Copywriters spend almost half of their time creating headlines for sales funnels pages. If your headline clicked the customers, there are more chances that they would read your content. So, invest more time in creating your headlines because they would help you grab the attention of maximum people.

You must create content that is interesting to your audience. You have to write your content keeping in mind both audience and Google. No matter how brilliant your content is, if it is not relevant, it would never perform well for you.

Your content should not just be a mere piece of information because Google has already loaded with a lot of data. You must use your unique voice that would hook your customers and build an emotional connection with them. You have to develop a sense of empathy towards your reader to understand their pains, so you may able to give a genuine piece of advice that is helpful.