Trigger Emotions If your content is triggering audiences emotionally, it will increase its chances of getting viral. Make sure that your content evokes a strong emotion, such as happiness, fear, humor, sadness, anxiety, etc. It is the nature of humans that they deeply relate to things that touch them emotionally. Emotions can be positive or negative depending on your content strategy. A strong emotional reaction of audiences towards a content helps it spread over the internet. Emotions also help to make your content memorable and stay in the minds of people for a longer time. Publishing content that provokes emotional reactions in people has a high probability of getting viral.
Informative Content Your content should be well researched and offer comprehensive information to the audience on a specific topic. Make sure you have researched the content from credible resources, and the data you are showing is 100% accurate. People like the kind of content that talks about statistics and numbers, so try to use more numbers in your content. You must provide the information that is not readily available everywhere to make your content stand out.
Use Visuals There are 80% more chances that audiences would watch or read your content if you have used visuals. Now, marketers and brands are more likely to create visual content because of their high demand and more chances of getting viral. Make sure you are using good equipment and cameras to create good quality video content.
Content Should Be Interactive The way you plot your content to interact with the audience makes all the difference. While making the content, you must focus on creating a personalized experience for the audience; so they can relate to it. Of course, to create contagious content you have to invest a lot of time and look for more resources, but the reward you will get in the end will be worthy of your efforts. When someone feels a connection with your content, they are more likely to engage with it, and in some cases, they also share it with their social network.
Tell a Story Storytelling is a powerful tool used by content creators to grab the attention of their audiences. You don't have to always think in terms of information; telling interesting stories to your audiences is an easy way to get their attention because people enjoy listening to stories. Good content should be a combination of valuable information and good stories. When information is packed inside an amazing story people are more likely to listen to it or read it. A story does not just build an emotional connection with the audience, but it also helps make your content go viral.
Controversial Content It is another debate about whether controversial content is good or bad, but it has a higher capacity to go viral in a short period. Controversial content is a kind of content that creates an argument or sometimes makes people upset. It is recommended to never put any negative controversy in your content that results in prolonged dispute, debates, and contentions. Many marketers have been creating controversial content that also helps them get virality. Even if you are creating something controversial, you should keep in mind your social responsibility and avoid hurting the feelings of people or a specific group.
Headlines Should be Catchy Almost 8 out of 10 people only read the title and heading of content. The reader determines the quality of your content through headings, so it is important to create engaging and intriguing headings for the content. Whether you are making a video or writing a blog, your headings have to be impressive and specific to keep the audience engaged. No matter how well you have written content, if your headlines are not interesting; no one will bother to read it. So, the content creators need to invest their maximum time in writing their titles and headlines.