![Clarity ecommerce | free shipping on orders over $5](/portals/0/images/solutions/ecommerce/free-shipping-on-75-dollars2.png)
An industry study of online purchasing habits revealed that 73% of all buyers listed free shipping as a critical component to making a decision to purchase online. Too many vendors these days offer some level of free shipping for you not to. Whether it’s free with a purchase of $25 or more, or free for standard shipping, it doesn't seem to matter.
![2BigFeet Offers Free or Flat Rate Shipping](/portals/0/images/solutions/ecommerce/2bigfeet-free-shipping-flat-rate.png)
People want free shipping. Another study found that people are more likely to purchase an item that comes with free shipping, than an item with a $10 discount and $6.99 shipping. 2BigFeet decided to give free shipping on orders over $100 and their conversions went up 50%! If free shipping cannot be figured into your business, then make sure the costs are up-front and clear. A Comscore study found that 47% of those surveyed said they would abandon their purchase if a surprise shipping fee showed up at the tail end of their checkout process.