Many companies are aware of their need for a smooth, reliable Customer Relationship Management (CRM) system. It is important to integrate a CRM system into your ecommerce website, so that it will pull important data in a way that is secure, organized, and targeted to the right staff members. There are a variety of great CRM systems on today’s market, and choosing one for your ecommerce business can seem like a daunting task. The good news is, Clarity can help you integrate any CRM system with successful results, and a consultant can help you compare CRM software if you need to. Here’s a rundown of the most popular CRM options and the features your ecommerce site can use: Salesforce for ecommerce Salesforce is the market share leader for hosted CRM. As such, a stable support network surrounds it and many other organizations or prospective employees are already familiar with its use. However, it relies heavily on third-party platforms, which can hinder the overall efficiency of the CRM platform. Sugar CRM Sugar is by far the largest open-source CRM vendor, and it is highly respected among members of the open-source community. Many people choose open-source software because of its cost-effectiveness. It is also extremely easy to customize, since the source code is readily available for use. However, there are some drawbacks to open-source software, the main one being the time-consuming nature of the CRM’s implementation and the lack of formalized support once the program is launched. While there while choosing a CRM system for your ecommerce business’s needs is not always easy, Clarity can customize any CRM so that it smoothly works with the data your ecommerce website collects. Dynamics CRM The Microsoft Dynamics CRM system has a strong technological foundation, with an intuitive, user-friendly interface. It also integrates very well with familiar Microsoft Office products (Word, Excel, etc). As a Certified Microsoft Partner, Clarity often works with Microsoft Dynamics CRM systems. While there while choosing a CRM system for your ecommerce business’s needs is not always easy, Clarity can customize any CRM so that it smoothly works with the data your ecommerce website collects. contact Clarity to learn more about CRM system options and which one is right for your business. Find out more about Clarity VenturesSee our Enterprise Web portfolio