Adding GEO-location Services to Your Site Google Maps API Integration Integrating Google Maps into your eCommerce website can be a great strategy. It will allow your users to view your location(s) at a glance, often helping them make more informed decisions about your company. Additionally, the Google Maps API (Application Programming Interface) is free, and as long as you adhere to the Terms of Use and don’t exceed 50,000 page views per day, you can embed the map in your website without facing any charges. Below are the top situations in which your business can leverage Google Maps integration: Ensure That They Find You Difficult-to-Find Locations The primary reason you should consider Google Maps is to help prospective customers or clients find your business. If people routinely have trouble locating your business, then Google Maps integration is particularly imperative. You can also provide driving directions, hours, additional contact information, and anything else that will make locating your business as easy and convenient as possible. Store / Warehouse Locators Integration for Multiple Locations You can extend the map features of your API to include location-specific descriptors when the user clicks on each respective icon. You can extend the map features of your API to include location-specific descriptors when the user clicks on each respective icon. This is great for businesses that have multiple locations, especially if the locations have different hours of operation, provide different services, or contain other functional variations that would be helpful for a user to understand. Get in touch to learn more about eCommerce API integration. Great Industry-specific Uses Location-Specific Information Many businesses, nonprofits, and government services have discovered a number of convenient uses for Google Maps integration. For example, a real estate or housing services website can quickly and easily display a map of where every home for sale or rent is located, with scroll-over information about each house. Other innovative uses for Google Maps include providing a map of crime hotspots for a government service site or educational activity for a nonprofit. Speak to a Clarity representative if you’re ready to move forward with Google Maps integration for your website, or with any other customization development need.