Mobile eCommerce Development Best Practices

By now, you probably understand the importance of mobile ecommerce, but it can still be difficult to determine whether it’s right for your own ecommerce business. Read on for an overview of mobile ecommerce development and how it can help you.

Is Mobile ecommerce Development Right for You?

In short, yes. Consider, for example, a 2012 Q1 study sponsored by Rich Relevance, which revealed that mobile ecommerce has increased nearly 250% in the last year. The trend is accelerating, rather than slowing down, and mobile ecommerce browsing has become such a common practice that one could consider it part of the ecommerce “culture.” If your website design is not optimized for a mobile device, visitors will leave almost immediately; and even worse, they most likely won’t return to your site.

Mobile ecommerce Best Practices

Responsive design is generally the ultimate goal, but requires a more extensive budget than mobile-friendly development.

How do you develop for mobile ecommerce while taking into account mobile ecommerce best practices? First and foremost, understand the difference between a “mobile-friendly” site and a site that uses responsive design. A mobile-friendly site is one that can be viewed on a mobile browser without unnecessary scrolling or zooming. Responsive design, on the other hand, actually adapts to any screen size by shifting its layout so that the most important information is displayed at all times. For example, as a screen size gets smaller, calls to action may become simpler and navigation more clear. Responsive design is generally the ultimate goal, but requires a more extensive budget than mobile-friendly development.

Mobile ecommerce Design in Austin, TX

From mobile application development to cross-browser compatibility and responsive design, Clarity Ventures understands mobile ecommerce development. contact a Clarity representative today to receive a free consultation about the type of mobile ecommerce design that is right for your business.

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