Today’s customer does not just seek a quality product; they also gravitate toward companies with a friendly face, transparent details, and the ability to interact with their customers via the web and social applications. Moreover, customers seek to meet all of these requirements and more through online search. This is why it’s now more important than ever for your company to consider blog development. Blogs are information-rich ways to get the word out to your customers and solidify your company’s brand and voice. Additionally, since a blog’s content is dynamic and often updated more often than web page content, a blog will increase your chances of getting crawled by search engines and will improve your overall SEO strategy. To determine if your eCommerce business could benefit from a blog, ask yourself the following questions:
Is Someone on My Staff Willing to Update the eCommerce Blog Regularly?
Before integrating a blog into your eCommerce website, it is important to design a plan. Who will update the blog, and how often? What products, events or news items will they write about? Maintaining a blog can be quite simple, especially if Clarity sets up your business’s blog and provides you with user-friendly tools.
Clarity can help you set up and customize your blog, and will provide you with a set of user-friendly tools to make updating your blog as easy as possible.
However, someone must commit to updating it and the responsibilities must be clearly outlined; otherwise, your blog will be underutilized and you will not be able to optimize your web presence.
Does My Company Regularly Roll Out New Events or Products?
In other words, is there a steady stream of news that your blog can cover? For most eCommerce businesses, the answer is yes. Strategies for generating original blog topics include posting in your blog whenever you introduce a new product; posting staff member interviews to give your company a friendly face; or writing updates and opinions about industry news.
Have I Carefully Considered My eCommerce Business’s Voice, Brand, and Image?
Your blog is an extension of your brand. To take full advantage of the benefits your blog can offer, you will want your blog to be consistent with your eCommerce business’s messaging, brand colors, and the overall feeling you wish to project. Generally, a blog is a place for your business to be a bit more informal, but you’ll still need to make sure your blog aligns with your eCommerce business’s unique image.
After considering these questions, you may find that integrating a blog into your website is, indeed, right for your business. Clarity can help you set up and customize your blog, and will provide you with a set of user-friendly tools to make updating your blog as easy as possible.
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