Shopping Cart & Checkout Optimization for B2B eCommerce
Do you know that one of the key factors in producing high revenue for your eCommerce business is checkout optimization? Think about it: if the steps between the product catalog system and checking out are not intuitive and smooth, your potential customer will abandon her cart. Make sure you’re making the most of your checkout user experience by following the guidelines below.
Checkout Optimization and User Testing
First of all, absolutely do not underestimate the importance of user testing. This means that before your website is live, you should get a group of users together – casual or professionally organized – and have them “use” your site. If they get caught up at any step along the way, pay careful attention; neglecting to fix the hang-up may cause shopping cart abandonment later on. Don’t interpret your test results too narrowly, but do look at trends in user behavior as they navigate your cart, and optimize your user interface accordingly.
Other Considerations for Shopping Cart Optimization
If your customer gets caught up at any step along the way, pay careful attention; neglecting to fix the hang-up may cause shopping cart abandonment later on.
There are a number of other best practices to ensure maximum customer checkout and overall shopping cart optimization. These include: optimizing your product catalog development, making sure forms are easy to fill out and error-free, providing auto fill-in whenever possible, making drop-down lists easy to manage, maximizing page loading speed, and more. In short, think as a customer would: what would make it easy for you, and what would make it difficult? What are your favorite customer checkout experiences and why?
Checkout Optimization and eCommerce Website Development Company
Clarity offers custom shopping cart integration as part of our eCommerce development package. This means we can customize your shopping cart to meet your specific audience’s needs, maximizing the possibly of customer checkout conversion. Contact a Clarity representative today if you have any questions about checkout and shopping cart optimization.
To learn more about eCommerce shopping carts, please browse the following articles:
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