Dynamically Updated Data and Your CRM, Object Relational Mapping and eCommerce, CRM Data Integration Austin - Clarity Ventures



dynamically updated data and your crm

Whether you’re on premise or cloud-based (off-site), it is of the utmost importance that you have an effective means of accessing the most up-to-date data for your business. Clarity builds this solution into our eCommerce development platform by using an SDK that is attached to each CRM instance. Below is an overview of how it works.

Object Relational Mapping and Your eCommerce Business

After CRM integration to your website, Clarity’s SDK allows us to call into the web services that are built into your CRM and auto-generate all classes within all entities in your system. We use an Object Relational Mapper, or ORM. Object Relational Mapping is essentially the process of looking at the database objects that are created for CRM entities and providing dynamically generated code that we can then use to “talk” to a particular CRM system.

Clarity’s CRM Platform and Dynamically Updated Data

Clarity uses ORM so that we can dynamically update each CRM instance with data on inventory levels, customer information, and more.

Clarity uses ORM so that we can dynamically update each CRM instance with data on inventory levels, customer information, and more. The benefits of this are endless, and allow you to respond to changes as they happen. For example, dynamically updated data can be an important eCommerce manufacturing solution, as its information on inventory levels can help you order more of a particular item or automatically mark it as out of stock. All of this information transfer is done securely, over SSL, or it can be done through other web services like a VPN tunnel or FTPS. Upon request, we can also update the data in batches, hourly or nightly.

CRM and Website Data Integration Solutions in Austin, TX

Clarity’s eCommerce development platform is designed to provide our customers with the most cutting-edge technology solutions. Dynamically updated data is a central part of this, and will help your business’s efficiency thrive. To learn more about dynamically updated data or our complete eCommerce package, contact a Clarity representative today.


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