eCommerce Website Security, Security for Credit Card Transactions, SSL Secure Website Development Austin - Clarity Ventures



what security features will your customers look for

Your prospective customers are not just looking for an excellent product and a great website design. They are also looking for a safe online ordering process. While many customers do not know the finer points of web security, there are a few basic components that every customer looks for before they make a purchase online. It is helpful to view security from your customer’s eyes and adhere to guidelines accordingly. Below are the top features that a customer will look for as they assess the potential security of your website.

The URL of the Website is a Prominent Website Security Feature

Most web-savvy customers know to look at the website’s URL before they make a purchase. If the URL displays an “https” instead of the traditional “http,” that is a great sign that the website is secure. The “s” means the customer has entered an SSL-secure website, which means their information will be encrypted and transferred over a secure connection.

A “Lock” Icon is Another Visible Website Feature

Security

Clarity Ventures can help your website adhere to all security standards so that both you and your customers remain safe, protected, and happy.

Similar to the “https,” the Lock icon is a great way for customers to instantly identify whether your website is secure. This lock icon, which is standard, is always displayed in the window of the browser. It should never be displayed elsewhere, like the web page display area.

A Visible Seal From a Security Vendor Maintains Customer Trust

Most SSL Certificate vendors provide a “seal” which verifies that the website has used that vendor for their SSL services. They are designed so that they are very difficult for thieves to duplicate, and they are usually displayed in a highly visible place on the web page. If the user scrolls over them or clicks on the seal, some form of verification should pop up that includes information about the website in question. Many customers now understand that they should look for this seal before completing a secure transaction. Clarity Ventures can help your website adhere to all security standards so that both you and your customers remain safe, protected, and happy. Speak to a representative today about whether you are doing all you can do to maintain the security of your website.

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