Inventory Targeting for eCommerce Marketing Campaigns
In addition to audience targeting, inventory targeting is the last piece of the puzzle that will enhance your eCommerce marketing campaign. Inventory targeting allows eCommerce marketers to match certain web properties to an advertising campaign, to make sure the ad will be effective.
Semantic Targeting for eCommerce Websites
Semantic targeting has the same underlying idea as behavioral targeting, except that rather than basing ad placement on user behavior, semantic targeting allows you to automatically scan web pages for keywords that meet your criteria. This allows you to match advertisements to your audience based on the context of the content. Placement of the best ad is dynamically determined by an automated system.
URL Category Targeting for eCommerce Advertising
The final step in refining your advertising is URL targeting. This technology allows you to target customers based on specific URL addresses.
The final step in refining your advertising is URL targeting. This technology allows you to target customers based on specific URL addresses. Within the URL target, you can also segment by country, state or city. Like behavioral targeting, this allows you to target based on the audience that is most likely to be interested in your eCommerce store, which will increase click-through rates and conversions. You can even create a black/white list of URLs as you test your advertising campaign.
Technologies Used for Inventory Targeting
For any form of advertising, the most popular technologies used are Google Analytics and PPC advertising sites like Google AdWords. You can also choose a third-party platform that will take a bit of the legwork out of researching your options and demographics. You’ll be purchasing inventory targeting on trusted ad exchange networks using RTB, and once your ads are secure, you can use a variety of flash or image formats. Clarity can help with all of this. Contact us today to learn more.
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