Remarketing Campaigns for eCommerce Websites, How Remarketing Works, Remarketing eCommerce Solutions Austin, TX - Clarity Ventures
Remarketing is the process of advertising to users who have visited your eCommerce website in the past. Even when they visit other websites, your banner ad can be the one displayed. It’s a simple and highly effective way to cement yourself in your customer’s mind and remain engaged with your past visitors.
How Remarketing Works
Most people choose to set up remarketing within their Google AdWords PPC marketing account, since AdWords pioneered the practice and has it down to a science. Businesses that use remarketing add a piece of code from Google AdWords to all pages on their website, often in the footer. They then create lists for various service pages, including the home page, and AdWords will save visitors to each page (their cookies) to the respective lists. When users browse other Display Network websites, they will encounter ads for a page on your site.
Remarking and Google Analytics
Remarketing is a simple and highly effective way to cement yourself in your customer’s mind and remain engaged with your past visitors.
You can use Google Analytics to enhance your remarketing campaign even further. Rather than creating remarketing lists based on pages of your website, you can use Google Analytics to create a remarketing list based on the amount of time a user spends on your website or whether they place items in their shopping cart. This will allow you to remind users who are truly interested in your website of what you can offer, long after they visit your site.
Remarketing eCommerce Solutions in Austin, TX
If you’re not sure how to get started with remarketing, contact Clarity today. Our marketing consulting team will help you target the right visitors with the right advertisements, keeping them updated on sales, providing merchandise information, and helping them stay engaged long after they visit your website. It’s a powerful marketing tool that will keep your customers coming back. Contact a Clarity representative today to learn more.
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