The Difference Between Rebranding and Redesigning Your Website
A website redesign is a way of making sure your website stays current, displays cutting-edge features and design elements, and continues to communicate your message via the most professional means possible. Rebranding on the other hand, is much more marketing and strategy focused, which means not just changing your website but also the overall visual message your company wishes to convey. Rebranding can include, but is not limited to, changing the company logo, rewriting the slogan or messaging, or altering the company’s style guide (fonts, colors, etc). Site redesigns are often performed much more frequently than company rebranding.
Signs it’s Time to Rebrand and Redesign
When do you know it’s time to both redesign and rebrand? The tops signs include: when your business’s products or services have changed, when you feel that your company’s core vision isn’t being represented accurately, or when you need a simpler and more recognizable presence. Rebranding will most likely include updating your style guides, changing your logo and brand mark, and altering your website and your marketing collateral so that the visual presence is consistent with your new brand. When a company decides to change their logo, they are usually updating it so that it is more instantly recognizable and replicable across many mediums and materials.
Signs it’s Time to Redesign, but not Rebrand
Most likely, you will need to redesign your website much more often than you will need to rebrand. To determine whether your website needs a refresh or redesign, ask yourself the following questions: who is your audience?
Who is your audience? If you are catering to a tech-savvy audience, then they will expect your website to keep up with the latest design and functionality trends.
If you are catering to a tech-savvy audience, then they will expect your website to keep up with the latest design and functionality trends. Is your SEO and content up to date? If it isn’t, then you are doing your company a disservice as less people are able to search for it. And finally, is your website integrated into social media? If it isn’t, it may be time to redesign your website to include social media integration, so that you can stay on top of this important customer base.
Clarity Ventures can help with both website refreshes or large-scale brand overhauls. Speak to a Clarity consultant today about how we can help you communicate the best message possible.
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